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Published by Melwyn Mathew

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Categories:Types, Business/Law
Published by: Melwyn Mathew on May 03, 2011
Copyright:Attribution Non-commercial

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05/03/2011

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GROUP NO.3
Aditi Aggarwal (03)MilindBholanekar(13)AkhileshDesai (23)NishitGogri(33)JubilJain (43)Nikhil Karande(53)AnkitMehta (63)MayurPandere(73)NishitRatthe(83)Viral Shah (93)RakshitSinha(103)AmitVirkar(113)
 
O
bjectives
‡
Increase Market Share from 45% to 55%
 
S.W.
O
.T.
Strengths
‡
Distribution
‡
FuelEfficiency
‡
Connect with Customers
‡
Trust
‡
Excellent after-sales service
eaknesses
‡
L
ess aggressivemarketing
‡
Advertising
‡
Slow production introduction
‡
No stronghold in A4 segment
Oppo
rtunities
‡
Expanding Car market
‡
Unexplored
L
uxury carsegment
‡
Diesel car markets
hreats
‡
Increasing Competitorpresence
‡
Changing Consumer needs andpreferences

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