Brijesh Kumar Final Report 2010

Final Research Project
Report
On
“EFFECTIVENESS OF
ADVERTISING
ON REAL ESTATE ”
For Submitted for Partial Fulfillment Of
“Masters of Business Administration”
(MBA -2009-2010)
1
Under The Guidance of:- Submitted
By:- Minakshi Mam
Brijesh Kumar
Roll No.
0844070008
Naraina Vidya Peeth Management Institute

Panki, Kanpur-208020
STUDENT DECLARATION
I, Brijesh Kumar student of M.B.A at Naraina Vidya Peeth Management

Institute, Kanpur of hereby declare that the Project work entitled
“EFFECTIVENESS OF ADVERTISING ON REAL ESTATE” is compiled and
submitted under the guidance of Minakshi Mam This is my original work.
Whatever information furnished in this project report is true to the

best of my knowledge.
Brijesh Kumar
MBA IInd Year
Roll No: - 0844070008
2
Sr. No Topics Page No
1. Introduction 1
2. Real Estate Industry of India 9
3. Financial Institutions in Real Estate 10
4. Challenges and Opportunities in the Real Estate Sector 12
5. Effect of Recession on Real Estate in India 14
6. Real Estate Scenario in India 25
7. Structure of Real Estate 33
8. Table & Chart 47
9. Research Methodology 82
10. Data Analysis and Interpretation 85
7. Findings 105
8. Conclusion 106
9. Suggestion 107
10. Limitation of the study 108
12. Bibliography 109
13. Questionnaire 110
INDEX
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INTRODUCTION
The global financial crisis and the resultant slowdown in the global economy during the
year 2008-2009 have halted industrial and business expansion. The subsequent drying
up of liquidity has led to an overall slowdown in the real estate sector in India.
There has been sales slowdown across all real estate asset classes: Residential,
Commercial, SEZ/Industry Parks.
Demand in real estate has remained grim, primarily due to low consumer confidence.
This can be attributed to a weak economic scenario. High levels of inflation led to the
government increasing interest rates. This led to the drying up of liquidity available for
businesses to expand, leading to a slowdown in the commercial real estate demand.
The increase in the cost of finance also led to a drop in residential real estate
demand.
According to a report released by UBS Investment Research in April 2009, unsold

inventory with developers in major residential real estate destinations in India is still high
at around 18% of the properties being promised for delivery over the next 12 months.
The inventory situation is not limited to the residential space. Recent data from Jones
Lang Lasalle REIS on supply and vacancy for office space in Delhi and Mumbai
indicates that office vacancy rates are very high. However, analysts and industry
experts believe that long term prospects of the Indian real estate sector remain
promising.
According to ASSOCHAM, the Indian domestic real estate market is estimated to be

approximately USD 15 billion, of which FDI contributions are expected to be less than
USD 4 billion.
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The share of FDI in real estate is expected to increase manifold in the coming
years with the gradual relaxation of ceiling in construction space permitted to
foreign investors.
India’s growing young population, rapid urbanization, growth in industry and services
and rapid development of tourism are factors that will propel real estate demand in the
long term.
A number of reforms introduced by the Government in recent years have contributed to

the scorching pace of development of the Indian Real Estate Industry in the past and
will facilitate future growth. These real estate reforms include:
➢ Repealing the Urban Land (Ceiling and Regulation) Act, 1976 by a large number
of Indian States
➢ Allowing FDI upto 51% in single brand retail outlets and 100% in cash and carry
➢ In April 2008, the Securities and Exchange Board of India (SEBI) announced
amendments to the SEBI (Mutual Funds)
➢ Regulations 1996 permitting the launch of Real Estate Mutual Funds (REMFs) in
India. REMFs are required to invest at least 35% of the net assets of the scheme
directly in real estate (in ready-to-use property that assures rental income and
capital appreciation) not stating the maximum investment limit
➢ Real Estate Investment Trusts (REITs) have been allowed entry into India. REITs
cater to the capital requirement of the real estate sector as it enables the
company easy access to funds and preferable exit options
5
REAL ESTATE
The real estate story in India is growing bigger by the day. Industry experts believe that
Indian real estate has huge demand potential in almost every sector -- especially
commercial, residential and retail.
Growth in commercial office space requirement is led by the burgeoning outsourcing

and information technology (IT) industry. By 2010, the IT sector alone is expected to
require 150 million sq.ft. of space across major cities. It is estimated that in the
residential sector there is a housing shortage of 19.4 million units out of which 6.7
million are in urban India. The increase in purchasing power and exposure to organised
retail formats has redefined the consumption pattern. As a result, retail projects have
been mushrooming across even B-grade cities. The retail market is expected to grow at
around 35 per cent. Industry observers feel that this growth is facilitated by favourable
demographics, increasing purchasing power, existence of customer-friendly banks and
housing finance companies, professionalism in real estate and reforms initiated by the
Government to attract global investors.
Global Majors in Indian Real Estate

Policy changes introduced by the Government in February 2005 allowed 100 per cent
foreign investments in construction projects with fast-track approvals. But the real
attraction for foreign investors is potential investment returns of 25 per cent and more in
Indian projects that might be hard to come by in the US and in Western Europe today. A
report by property consultants Jones Lang LaSalle estimates that US$ 10 billion foreign
investment will be injected into the Indian real estate sector in the next 12-18 months.
International companies like Ayala of the Philippines, Signature from Dubai, Och-Ziff
Capital, EurIndia and Old Lane have indicated their interest in entering the Indian real
estate market soon. On the cards is sizeable FDI inflow from Malaysia, followed by the
UK, US, Israel and Singapore.
Industry sources say over 90 foreign investors are already in the country tapping
investment avenues. Nearly two dozen US funds are raising US$ 3.5 billion for
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investments in Indian realty. Those raising the funds include Wall Street powerhouses
such as the Blackstone Group (US$ 1 billion) Goldman Sachs (US$ 1 billion), Citigroup
Property Investors (US$ 125 million), Morgan Stanley (US$ 70 million) and GE
Commercial Finance Real Estate (US$ 63 million). Others raising funds are JP Morgan,
Warburg Pincus, Merrill Lynch, Lehman Brothers, Warren Buffett’s Berkshire Hathaway,
Colony Capital and Starwood Capital.
In mid-2007, Morgan Stanley closed a deal worth about US$ 150 million with Oberoi
Constructions in Mumbai. The Nakheel Group in Dubai entered into a US$ 10 billion
deal with DLF for residential projects in Tier I and II cities. This was followed by three
financial institutions -- Khaleej Finance and Investment (KFI) from Bahrain, Kuwait
Investment Company (KIC) and Kuwait Finance House (KFH) -- from the Middle East
promoting a US$ 200 million fund for investing in India. Called the 'Indian Private Equity
Fund', it targets activities with controlled risks in growing sectors like real estate. Close
on its heels, California Public Employees’ Retirement System entered India, investing
US$ 100 million in a US$ 400-million real estate fund promoted by IL&FS. Ascendas,
Asia’s leading business space provider is launching the first property trust of Indian
assets worth US$ 500 million in Singapore in July 2007 with the renowned real estate
developer Embassy Group.
Financial Institutions in Real Estate
Indian financial institutions are competing with each other to invest in this higher
return segment. Some of the prominent companies promoting real estate funds in India
are HDFC Property Fund, DHFL Venture Capital Fund, Kotak Mahindra Realty Fund,
Kshitij Venture Capital Fund (a group venture of Pantaloon Retail India Ltd) and ICICI’s
real estate fund, India Advantage Fund. Regulated under SEBI’s (Securities and
Exchange Board of India) Venture Capital Funds, these are closed-ended schemes with
an initial public offer (IPO) contributing to a discount on NAVs (Net Asset Value).
The Tata group has joined hands with private equity firm, Xander, through its group
company Trent in April 2007 to raise US$ 1 billion for an institutional retail real estate
fund. India's top real-estate firm DLF has raised US$ 2.24 billion in the country's largest
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initial public offering in June 2007. It has also entered into a joint venture agreement
with Indian pharmaceutical major Ranbaxy group company Fortis Healthcare to set up
hospitals across the country with investments of about US$ 1.5 billion. Meanwhile, an
HDFC sponsored real estate fund has been permitted to bring up to US$ 790 million of
FDI into the country, while Indiabulls Real Estate (IREL) is looking to raise up to US$
1.2 billion.
Retailers and Malls
India has emerged as the most attractive destination for retailers in 2007. According to
the latest AT Kearney study, for the third year in a row, India leads the annual list of
most attractive emerging markets for retail investment followed by Russia and China.
Organised retail, which currently accounts for only 4.6 per cent of the US$ 270 billion
Indian retail sector, is expected to grow at 37 per cent in 2007 and 42 per cent in 2008,
according to India Retail Report 2007. The report adds that organised retail in India has
the potential to add over US$ 45 billion business by the year 2010.
This is expected to create a demand for around 220 million square feet of retail space
by 2010. According to industry estimates, 27 million square feet of organised retail
space is currently available. Another 90 million square feet is expected to be added by
2008 from 263 mall projects. Of these, 18 million square feet is slated to come up in
Delhi as well as in Mumbai, 9.5 million square feet in Ludhiana, 6 million square feet in
Chandigarh and 3.6 million square feet in Ahmedabad.
With the retail sector experiencing a boom, the country is witnessing a spurt in
extremely large retail spaces. Shopping malls with over 1 million sq ft of space have
become the order of the day. About 20 of these are now at various stages of
construction across the country. In the National Capital Region (NCR), Unitech's Great
India Place has a million square feet (sq ft) of retail space. In Mumbai, at least eight
8
malls covering over 1 million sq ft each include R-Mall at Ghatkopar, and two 1 million
sq feet plus malls proposed for Thane. In Bangalore, at least three malls with similar
dimensions are under development. Ludhiana will soon have a 1.6-million sq ft mall by
Today Homes.
As the competition in the market intensifies, builders are going out of their way to be
different. Specialised malls, designer brands and multi-movie options are marking the
shopper's day out. Gurgaon, on the suburbs of New Delhi, has a jewellery mall and will
soon have an auto mall. Bangalore will get an exclusive furniture mall. Two malls, first of
their kind, targeting foreign tourists, will come up at tourist hotspots--Goa and Udaipur--
with a projected cost of around US$ 22 million each. A furnishings mall is coming up on
Elgin road in Kolkata. And India's largest theme amusement park, Noida Entertainment
City (E-City), will stand upon 150 acres approximately. Discount malls are also on the
rise. Top realtors and local retail chains are developing malls in regional boroughs,
specifically to sell premium branded goods at prices 30 to 40 per cent cheaper than the
maximum retail price. At least 50 discount malls are expected to come up in the next
two years across the country, positioned in the middle-to-the-premium end of the
market.
In what could perhaps become a trend in the booming retail business, Reliance Retail,
Future Group and Bharti-WalMart are among leading retail companies that are acquiring
housing societies and colonies in Ahmedabad to knock down and build mega-retail
stores.
Big Deals in Realty
The biggest mall of the world--Mall of India--planned by DLF Universal along NH-8--will
have 32 acres spanning a huge entertainment area and large city town squares offering
a total retail experience.Chennai, on the radar of foreign real estate funds, recently
witnessed two big-ticket property deals. AIG Real Estate Fund and RMZ Corporation
purchased an 11-acre plot at Guindy for US$ 686.9 milion and Shyam Kothari, in
another deal, bought IDBI's 2.5 acres Boat Club property in Chennai for US$ 40.3
million.
9
Residential Development
Majority of retailers are now planning to expand within the current city, and a similar
percentage is willing to open new stores in other cities within India. The most confident
among them are home and interior retailers and sports apparel/equipment retailers,
followed by department stores and jewellery and food retails.
While the last decade saw the transition of sleepy towns like Gurgaon, Noida and
Faridabad into enviable addresses, today these tier I towns, as they are called, are
saturated and far beyond the means of the middle class. Naturally, the opportunity in
the residential development in Tier-II and Tier-III cities--like Hyderabad, Cochin,
Chennai, Coimbatore and Pune--is equally enormous.
For instance, Pune, the engineering and automobile hub of western India--about 160-
km south-east of Mumbai--is emerging as a major IT centre. With sprawling software
parks coming up all over the city and its suburbs, the demand for high-value apartments
is growing. Beyond professionals and people looking to relocate from Mumbai or even
overseas, are the older people who have sold a bungalow and want to live in spacious,
easy-to-manage surroundings. Developers maintain that the bar for the super-premium
luxury housing has risen from US$ 231,964 to over US$ 463,929 per unit.
If the year 2006 was marked by some of the countries biggest land deals, the future of
India is set to usher in the gold rush of realty.
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REAL ESTATE INDUSTRY OF INDIA
The real estate story in India is growing bigger by the day as it continues to receive an
ever increasing inflows of funds. While more than 35 big ticket foreign funds have
already checked in, the first half of the 2010 will see at least 20 more funds making an
India entry. Meaning US$ 12 billion of foreign direct investment (FDI) will be injected
into the real estate sector.
Merrill Lynch forecasts that the Indian real estate sector shall grow from US $12
billion to US $ 90 billion in 2015.
Majority retailers are now planning to expand within a current city, and a similar
percentage is willing to open new stores in other cities. While the last decade saw the
transaction of sleepy towns like Gurgaon, Noida and Faridabad into enviable addresses.
More and more people are turning to big cities thereby increasing the demand for high-
value apartments. Developers maintain that the bar for the super premium luxury
housing has risen from Rs. 1 crore to over Rs. 2 crore. If the year 2009 was marked by
some of the country’s biggest land deals, the future of India is set to usher in the gold
rush of realty.
It is estimated that in the residential sector there is a housing shortage of 19.4

million units out of which 6.7 million are in urban India. The increase in purchasing
power and exposure to organised retail formats has redefined the consumption pattern.
As a result, retail projects have been mushrooming across even B-grade cities. The
retail market is expected grow at around 35 per cent. Industry observers feel that this
growth is facilitated by favorable demographics, increasing purchasing power, existence
of customer-friendly banks and housing finance companies, professionalism in real
estate an reforms initiated by the Government to attract global investors.
11
FINANCIAL INSTITUTIONS IN REAL ESTATE
Indian financial institutions are competing with each other to invest in this higher return
segment. Some of the prominent companies promoting real estate funds in India are
HDFC Property Fund, DHFL Venture Capital Fund, Kotak Mahindra Reality Fund, Kshitij
Venture Capital Fund (a group venture of Pantaloon Retail under SEBI’s Venture
Capital Funds, these are closed- ended schemed with an Initial Public Offer (IPO)
contributing to a discount on NAVs(Net Assets Value).The Tata group has joined hands
with private equity firm, Xander, through its group company Trent in April
Retailers and Malls
Organised retail, which currently accounts for only 4.6 per cent of the US$ 270 billion
Indian retail sector, is expected to grow at 37 per cent in 2009 and 42 per cent in 2010,
according to Indian Retail Report 2007. The report adds that organised retail in India
has the potential t add over US $ 45 billion business by the year 2015.
This is expected to create a demand for around 220 million square feet of retail space
by 2010. According to industry estimates, 27 million square feet of organised retail
space is currently available. Another 90 million square feet is expected to be added by
2009 from 263 mall projects. Of these, 18 million square feet is slated to come up in
Delhi as well as Mumbai, 9.5 million square feet in Ludhiana, 6 million square feet in
Chandigarh and 3.6 million square feet in Ahmedabad.
In what could perhaps become a trend in the booming retail business, Retailer Retail,
Future Group and Bharti-WalMart are among leading retail companies that are acquiring
housing societies and colonies in Ahmedabad to knock down and build mega-retail
stores. The biggest mall of the world—Mall of India—planned by DLF Universal along
12
NH-8 will have 32 acres spanning a huge entertainment area and large city town square
offering a total retail experience.
Residential Development
Majority of retailers are now planning to expand within the current city, and a similar per
centage is willing to open new stores in other cities with India. The most confident
among them are home and interior retailers and sports apparel/equipment retailers,
followed by department stores and jewellery and food retails.
For instance, Pune, the engineering an automobile hub of western India-about 160-km
south-east of Mumbai—is emerging as a major IT centre. With sprawling software parks
coming up all over the city and its suburbs, the demand for high-value apartments is
growing. Beyond professionals and people looking to relocate from Mumbai or even
overseas, are the older people who have sold a bungalow and want to live in spacious,
easy-to-manage surroundings. Developers maintain that the bar for the super-premium
luxury housing has risen from US $ 231,964 to over US $ 453,929 per unit. If the year
2006 was marked by some the country’s biggest land deals, the future of India is set to
usher in the gold rush of realty.
CHALLENGES AND OPPORTUNITIES IN THE REAL ESTATE

SECTOR
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Opportunities
Firstly, it is the sustained high growth rate of GDP and increasing GDP per capita in the
country providing and impetus to the real state demand across segments. According to t
he recent FICCI report, the last three years have seen real GDP rise a cumulative 26
per cent, with impressive increase of 8.5 per cent in 2007/08, 7.5 per cent in 2008/09
and 8.4 per cent in 2009/10 on the back of the robust growth across industries. Thus,
setting into motion the demand for commercial / industrial as well as residential real
estate.
Secondary, the huge demographic shift being witnessed in the country in the last
decade is cited as one more reason behind the sect ors exponential growth. The
increasing rate of life expectancy, declining infant mortality and a high but falling birth
rate in the country have created an additional demand for housing and infrastructure for
the ever-increasing burgeoning population.
Besides these, favourable reforms ensuring easy project financing, increased fiscal
incentives to developers and simplification of Government procedures are the few of the
bottom factors that have catapulted the growth in this sector.
Challenges
In pursuance of the expected growth that this sector will take, the future is full of
challenges. In the commercial office segment. In spite of the huge demand, the
14
developers may have to face heat from the ups and down of other sectors since this
segment, in particular, is highly depended on the performance of the Indian IT/ITES.
Secondly, with the introduction of the SEZ policy, it is believed that a significant amount
of the office space demand will be targeted in SEZs. While in the residential segment, if
one goes by the Planning Commission report there is a shortage of approximately 9
million units, and this deficit, as per the Asian Development Bank, would escalate to
around 22 million units by 2009/10 and upto 10 million units by 2030. The most
deterring challenge that would come on the way would be the product differentiation and
correct understanding of the consumer needs. This challenge would be applicable to
both the national or international players as the consumers preference in India vary from
one location to other and brand value in a highly competitive market would be stiff
without substantial product differentiating factors.
Another segment that would gain momentum is the hospitality sector, According
to the Ministry of Tourism, Government of India, there are as estimated 1.2 million hotel
rooms in the country, of which star hotels account for a mere 7 per cent (approximately
80,000 rooms). The Ministry forecasts that there will be a total 2.9 million hotel rooms in
the biggest deterrent in the growth in this segment could be the delay in further
relaxation for FDI in the sector.
EFFECT OF RECESSION ON REAL ESTATE

IN INDIA
The Development of real estate in India is attributed to the off-shoring and outsourcing
businesses, such as high-end technology consultation, call centres and programming houses. The
demand from the information technology sector certainly has changed the urban landscape in
India. Several multinational companies (MNCs) continue to move their organizational operations
to India to take advantage of lower manpower and other costs. Providing human resources and
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home at their work place assumes great significance and therefore, the requirement to create
space for people to live and work that in turn causes the development of other related
infrastructure. It has been a predominant trend to set up the world´s best business centres, often
campus-style establishments, bearing a distinguishing corporate stamp. Some of these locations
are so distinctive that they are termed as the ´temples of new or modern India´. It is just an
indication of the extent to which the development of real estate has been taking place.
The real estate market in India remains unorganized, fairly fragmented, mostly characterized by
small players with a local presence. Traditionally, real estate developers were viewed with an
element of skepticism. Developers were often identified dealing with large amounts of
unaccounted money, lacking transparency and would use unscrupulous mean to acquire a variety
of regulatory approvals. The tremendous growth of the real estate sector is attributed to various
fundamental factors such as growing economy, growing business needs, etc. This boom however
is restricted to areas such as commercial office space, retail and housing sectors. The impending
concerns of this sector namely- skill shortage, non availability of statistics, lack of low cost-
affordable housing, lack of sustainability, high RE prices and last, to meet a future that might
have downturn due to oversupply.
The industry is presently facing a major resource crunch – an obvious lack of qualified skilled
people from construction firms, PMC firms, etc. Coupled with this manpower shortage is the
shortage of availability of relevant statistics which has created an ambiguity as to how much
construction activity is actually taking place and one can´t gauge the demand and supply trends
accurately. The opportunities and issues of affordable, low cost housing in India are mainly
related with tremendous shortfall of middle class housing as majority of the developers are
involved in developing high class housing, so there is a dearth of low cost affordable units. The
negative version of Indian real estate industry is “they have complete disrespect for
sustainability” and that the concept of green buildings, proper waste disposal methods and the
longevity of the product are often dismissed.
Presently, the impact of recession in US economy has impacted Indian Real Estate Market as
well as it is also witnessing the recession. Till now the real estate industry was a very booming
industry in India which were in pace with IT industry. Accordingly, the demand for IT space and
Commercial spaces has been grown. Also the high net worth of individual investors has created a
very fast pace of demand in Indian real estate sector which have gain a very high impact image
of investing in India.
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As the money was coming in terms on investment in India from NRI as well as Private Equity
funds, the well known developers and real estate players have grown their portfolio as well many
small sized players have also created in Indian market. It has provided a very high supply of real
estate segments either in residential or in commercial or in office space. SEZ has also creates a
very good opportunities for investors as well as corporate to invest and get benefited from Indian
real estate market. So the booming market has created a niche as modern living in India and
created a very mass employment in Indian segment.
The recent changes which happened in American market such as Bankruptcy of Lehman Brother
an oldest financial firm of American market and sell process of PE Firm Merryl lynch by the
largest US bank Bank of America has created a very fast drops/recession in financial industry
and created a crisis in all over US economy. Both of these firms were invested their more part of
funds in to real estate sector without having the proper analyzing or effect. They also have given
the funds for mortgage industry of US which is currently facing the hurdle of Sub prime lending
and have impacted many players to bankrupt.
All of these changes in US economy have impacted in Indian economy as well as Real estate
segment as most of the Indian players have their liquidity funded by both of these firms. Also the
IT segment which was mainly funded by the PE firms or have their export to US markets have
noticed very sharp drop of net worth of their firms. This recession also impacted the Sensex
which has bullish very sharply and brings down the net worth of the leader of Indian real estate
player very low. The impact can be shown in share price of DLF, Unitech, GMR group, Reliance
group, Wipro, Satyam etc groups.
All of these sudden changes in Indian and US market created a point of thinking to
investors & individuals that where it will go and what will be best option in real estate
investment. The market rates in India are also dropped by 10 to 30% in most of
prominent as well as upcoming cities and the trend appears to be still continuing till it
will not recover the effects of this financial crisis.
Major Players in Real Estate
➢ Ansal Properties.
➢ DLF Group
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➢ Eros Group
➢ Parsavanath Developers
➢ Eldeco Group
➢ Sahara
➢ Omaxe
➢ Plumeria
Snapshot of Real Estate
Growth in urban population 20-25%
25-48% rise in incomes
Income Profile
Residential Property Rates By 10-90%
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By 10-30%
Commercial Property Rates
INDUSTRY PROFILE
Real Estate Pei 2008-09 $ 13 Billion
Real Estate Pei 2015 $ 50 Billion
Projected Demand of Residential Property 20 Million houses
In next five years.
Projected Demand of Residential Property 20 Million square feet.
In next five years.
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1. OVERVIEW OF REAL ESTATE INDUSTRY IN INDIA.
1.1 Real Estate Industry in India:
The size of the real estate industry in India is estimated by FICCI, to be around US$ 12
billion. This figure is growing at a pace of 30% for the last few years. Almost 80 % of
real estate developed in India, is residential space and the rest comprise office,
shopping malls, hotels and hospitals. This double-digit growth is mainly attributed to the
off shoring business, including high-end technology consulting, call centres and
software programming houses which in 2003-04, is estimated to have accounted for
more than 10 million square feet of real estate development. This is the ideal time to
invest in the country as policy makers have begun to emphasize on developing
adequate infrastructure for the country. Real estate companies would also do well to
maximize their own performance and operational efficiency.
The future of the real estate sector in India is going to be guided by two important
factors, namely suitable amendments in the Foreign Direct Investment (FDI) guidelines
in townships, housing, built-up infrastructure and construction –development projects as
well as abolition of Service Tax on the construction industry especially the housing
sector. Conversely, if the abolition per se is not possible then drastic modifications in the
existing Service Tax norms is the need of the hour. This Sector is already overburdened
with taxes; any further imposition of taxes in any form would adversely affect the growth
of this sector of the economy.
The importance of the Real Estate sector, as an engine of the nation’s growth, can be
gauged from the fact that it is the second largest employer next only to agriculture and
its size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of
the country’s GDP is contributed by the housing sector. In the next three or four or five
years this contribution to the GDP is expected to rise to 6%. The Real Estate Industry
has significant linkages with several other sectors of the economy and over 250
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associated industries. One Rupee invested in this sector results in 78 paise being
added to the GDP of the State. A unit increase in expenditure in this sector has a
multiplier effect and the capacity to generate income as high as five times. If the
economy grows at the rate of 10% the housing sector has the capacity to grow at 14%
and generate 3.2 million new jobs over a decade.
Furthermore, this sector has witnessed a spurt in demand not just in residential property
but also in commercial property. A fast growing area is the I.T. and I.T.-enabled services
along with the BPO boom. Estimates worked out show that 42 million sq. ft. of space will
be required every year till 2008, only in I.T. and I.T.-enabled services especially in the
cities like Bangalore, Chennai, Hyderabad and Pune, which is also now gradually
shifting to North India.
To achieve the much desired growth and development in the Real Estate Segment,
FICCI would like to submit the following 10 points for consideration:
Infrastructure Status to Housing: Infrastructure status should be provided to housing

sector. This will enable easier access to low cost institutional funds as also allow the
sector to tap long term funds.
Real Estate Mutual Funds: The Government should consider setting up of Real Estate
Mutual Funds/ Investment Trusts to provide the much needed support to the cash
starved housing sector, similar to the structures adopted for Estate Mutual Funds/
Investment Trusts in developed real estate markets such as, USA, Singapore. Hong
Kong, etc. Real Estate Mutual Funds/ Investment Trusts would be an efficient mode for
providing equity financing as against debt, which is currently the norm for financing real
estate developments in India.
Stamp Duty: In some States the Stamp Duty is as high as 14- 15 % of the value of the
transaction. Astonishingly in the Indian context, not only are the rates high, but also the
levy of Stamp Duty is applicable in every subsequent transaction, be it the initial transfer
purchase of land or on further sale of the same land after development or any other
succeeding transaction. Opportunely some states have brought the Stamp Duty down to
between 6-8 %, this should ideally be further brought down to 2-3 % and made
uniformly applicable across all states. However, if the above suggestion is not
21
acceptable then if stamp duty has already been paid on one transaction, there should
be a mechanism in the law, whereby there is a provision for concession or a system of
credit for any subsequent transactions. This would avoid the resultant cascading effect
of Stamp Duty, thereby reducing the cost of a property. The concept of credit for taxes
paid on subsequent transactions already exists in other statutes such as CENVAT,
VAT, Minimum Alternate Tax (MAT), etc.
Public Private Partnership: There is a need to evolve a regulatory framework that

encourages participation of the private sector in bringing technical and managerial
expertise in formulating and delivery of basic amenities like water, sanitation, sewerage,
transport and electricity.
Archaic Laws: Availability of land for housing projects has been constrained by a
variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act,
which must be repealed in all the States. A necessary legal and policy framework has to
be put in place to restrict growth of slums and at the same time to re-develop the slums
into hygienic and livable.
Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time
consuming and make it practically impossible for Housing Finance Institutions (HFIs) to
repossess a dwelling unit financed. HFIs are reluctant to take risk and continue to land
primarily on salaried urban borrowers. Amendment of (National Housing Board) NHB
Act has already been initiated. The implementation process needs to be expedited to
bring in the required changes.
Environmental Impact Assessment Notification: The notification specifies that no

construction activity to be taken up, inspite of the approval of plans by the Competent
Authority, till the environmental clearance has been sought. In cases where approval
has already been granted it is suggested that construction activities should be allowed.
In the intervening period the builder / developer can obtain the environmental clearance
certificate. In the case of the environmental clearance certificate being denied then
appropriate action if necessary and warranted can be taken against the developer /
builder and builder be given time to get clearance before he applies for completion
certificate, otherwise the completion certificate will not be given Furthermore, in the
22
case of future proposed projects the environmental clearances should be taken by the
States themselves or by the planning bodies and not b individual builders.
Land Acquisition: The Land Acquisition Act of 1894, still, to a large extent, governs the
procurement of raw land. With the changing investment scenario it has become
necessary to review the existing law, in order to ensure that private developers and
colonizers procure the land directly from farmers and land owners without putting undue
financial burden on State/ Central Governments on land acquisition for public purposes.
Today, a builder is governed by “Agriculture Land Ceiling Act” even after the land have
been urbanized in the zonal plans / master plans. This makes builders to create several
companies in order to circumvent the archaic laws. It is submitted that once the land
has been urbanized and incorporated in the master plan, then Agriculture Land Ceiling
Act should not apply and builders should be permitted to acquire lands as per their
requirements, for the development of townships.
Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines are
required, particularly in repatriation of funds, clarification on the basic definition of “built-
up area”, streamlining of Clearance procedures as well as the opening up of the Retail
Segment to FDI. This aspect has been discussed in detail in Section II of this paper.
Service Tax: Service tax in relation to construction of residential complexes having

more than 12 houses have been proposed to be introduced as a new service. However,
no rationale has been provided for exclusion of services in relation to construction of
residential bungalows, which may not form part of ‘residential complexes’.
Marco-economic Overview
The Indian economy currently stands among the world's fourth largest growing
economy in terms of purchasing power parity and holds the distinction of being a key
contributor to Asia's balance of payment surplus. India's GDP is estimated to be the
third largest in the world by 2020. India is also considered the second most attractive
country in the world for Foreign Direct Investment (FDI). Forex Reserves (excluding
gold and SDRs) stood at US$157.25 billion at the end of July 2006. India now holds the
23
fifth largest stock of reserves among the emerging market economies and the sixth
largest in the world.
The performance of the country has been consistent and steady over the past
three years with an average annual growth rate of 8%. The growth trend is being led by
positive movements across sectors in agriculture, manufacturing and services.
24
In recent years, the broad based growth in services sector has been a principle
driver of the GDP growth. Business services (including Information Technology (IT) and
IT Enabled Services), communication services, financial services, hotels and
restaurants and trade (distribution) services are among the fastest growing service
sectors. India’s share in the world market for IT software and services (including BPO)
increased from around 1.7% in 2003-04 to 2.3% in 2004-05 and an estimated 2.8% in
2005-06.
The proportion of manufacturing in the GDP has remained stable at around 25%,
however, the growth rate of manufacturing has increased over years, from 2.7% in 2001
to 9.0% in 2006 against the growth rate of 2.3 % and 9.8% in agriculture and services
respectively. Manufacturing Industries like textiles, automobiles, cement, steel,
petrochemicals,
Infrastructure (civil aviation, roads, and ports), electronics, beverages and

tobacco products have been the prime drivers in India’s Industrial growth.
25
REAL ESTATE SCENARIO IN INDIA
The size of the Indian real estate market is estimated at USD 12 billion
and it is currently growing at rate of about 30% annually. Real estate lending
by banks has increased by 3.78 times in the last two years, forming 18% of
the total bank credit. Strong and improved economic growth, proactive policy
initiatives like relaxation of FDI in construction and availability of finance
(institutional and retail) has driven the demand for real estate across all
sectors - Commercial, Residential, Retail and Hospitality. Also, there is an
increased focus towards development of Special Economic Zones (SEZ) in
India.
26
The last few years have seen Indian market mature through regulatory
reforms (rationalization of stamp duties, reform of urban land ceilings),
improving products in terms of quality and technology, changing tenant profile
(MNCs, and respect for tenancy laws), and improving management and
maintenance models (enhanced product life-cycles and sustained project /
real estate yields). Although the initial real estate boom was concentrated in
places like Bangalore and the National Capital Region of Delhi (including
Gurgaon), more recently the geographical spread has widened. There has
been a significant shift in real estate market from metros to its suburbs and to
tier II and tier III cities. Lease rentals and occupancies have been picking up
steadily and there is an increasing demand for quality infrastructure across
various segments of the real estate sector.
Commercial Real Estate
The demand for new office space in India has grown from an estimated
3.9 million sq. ft in 1998 to over 16 million sq. ft in 2004-05. 70% of the
demand for office space in India is driven by over 7,000 Indian IT and ITES
firms and 15% by financial service providers and the pharmaceutical sector.
Cumulative demand for office space in India over the next two years (2006-
08) is estimated to be in excess of 45 million sq. ft. The Indian IT-ITES
Industry, estimated at USD 36.3 billion in 2006 has grown at a CAGR of 36%
over the last decade and by 2008, is expected to account for over 7% of
India’s GDP and 30% of foreign exchange inflows. In 2005 alone, IT/ITES
sector absorbed a total of approx 30 million sq. ft and is estimated to generate
a demand of 150 million sq. ft. of space across major cities by 2010. South
Indian cities like Bangalore, Chennai and Hyderabad along with NCR
(National Capital Region) continue to attract the major share of IT/ITES and
business investment. However, secondary cities, like Pune, Chandigarh,
Indore, Kochi and Kolkata are now emerging as the new preferred
destinations for these companies due to their cost and infrastructure
advantages.
27
28
Residential Real Estate
The residential property market in India constitutes almost 75% of the

real estate market in terms of value. Low per capita housing stock, rising
disposable income coupled with easy availability of finance from the housing
finance companies and banks are driving demand in this sector. Also,
Average age of housing loan borrowers have decreased to 30- 35 years from
40- 45 years a few years ago, indicating a younger buying threshold. The
housing sector is currently growing at 30-35% per annum. A proportion of
demand is also being driven from investors who view housing as an attractive
investment option as compared to mutual funds and stocks. The demand for
housing is geographically widespread with townships being built in both the
metros and the tier II and III cities. In India, there is a housing shortage of 19.4
million units out of which 6.7 million are in urban areas alone. This translates
into very high opportunities for investors in the residential sector.
Retail Real Estate
The Retail industry in India continues to be dominated by individual

small format stores with floor space of less than 500 sq.ft. Total number of
retail outlets is estimated to be around 12 -15 million, indicating a retail
density of 12-14 outlets per 1,000 people, which is one of the highest in the
world. The retail sector in India is currently estimated at USD 230 billion. The
current size of the organized retail activity is USD 7 billion, which is a mere
3% of the total retail market. The retail sector is witnessing a growth of 5-7%
per annum; however the organized retail is poised to grow at a rate of 25% -
30% per annum and is expected to be worth over USD 30 billion by the year
2010, thereby increasing the share of organized retail activity from the current
level of 3% to 15% in the coming decade.
29
Hospitality Real Estate
Hospitality industry in India is growing at an annual rate of over 8%.

The number of foreign tourists’ arrivals (a major driver of hospitality industry)
in the country increased to approx. 4 million in 2005. Over 55% of the total
demand for hotels in the country is generated by foreign leisure tourists and
business travellers (domestic and foreign). A large proportion of lodging
demand in commercial cities such as Bangalore, Mumbai, Delhi etc. comes
from business travellers.
This category also accounts for the major proportion of demand for five
star or five star deluxe hotels. However, against the total current supply of
96,000 rooms, five star category accounts for just a quarter of the supply.
With the expected growth in demand for rooms at 18%, another 65,000 –
80,000 hotel rooms will be needed till 2010. This demand – supply gap is
expected to result in high level of activity in construction of hotels. The
established brands in this sector such as Asian Hotels, Indian Hotels, ITC, Le
Meridian etc are in expansion mode with many new players such as Accor
Group, Marriot, Choice, IHG Group keen to establish their footprint.
30
Special Economic Zones
The upcoming realty trend in India after multiplexes and mega housing
projects are the Special Economic Zones (SEZ). Currently, 28 SEZs are
operational in the country, including those converted from Export Processing
Zones (EPZ) to SEZ. Approx. 189 proposals have already been granted
approval since the SEZ Act, 2005 came into force. These include SEZs in
various segments such as multi-product, Information Technology, Bio-
technology, Gems and Jewellery, Textiles and technology intensive industries.
Both developers and corporate have shown tremendous interest in developing
SEZs in the country. Reliance Industries, for instance, is planning a 25,000
acre SEZ in Gurgaon and is also the main partner in twin SEZs coming up at
Navi Mumbai and Maha Mumbai, with a combined size of 35,000 acres.
The Adani group is also setting up an SEZ at Mundra, covering

30,000-35,000 acres, and it proposes to invest Rs 7,300 crore on
infrastructure. Other corporate who are in process of setting up SEZs include
TCG Refineries of the Chatterjee Group (SEZ refinery at Haldia in West
Bengal), Suzlon Infrastructure (hi-tech engineering products and services
near Coimbatore in Tamil Nadu, Udupi in Karnataka and Vadodara in
Gujarat), Hindalco (aluminium SEZ at Sambalpur in Orissa), Genpact (IT SEZ
at Bhubaneshwar in Orissa, Jaipur in Rajasthan and Bhopal in Madhya
Pradesh), Vedanta Alumina (aluminium SEZ at Orissa). Seeking the
permission for SEZs are also a number of real estate developers, including
DLF, Ansals, Omaxe, Parsvnath, Shipra Estate and Sunny Vista Realtors.
FDI in Real Estate
With the opening of the sector for 100% FDI under automatic route, the real
estate sector is estimated to capture about 18-20% of the total FDI coming to
India in 2005-06. The FDI in Real
Estate is expected to have a favourable multiplier effect on the economy. As

an indicator, for every rupee spent on construction, an estimated 75-80% gets
added to the GDP. The spill-over effect of
31
this initiative can also be witnessed in important sectors like the cement and
construction industries, where the key players are expanding capacity to meet
the soaring demand.
With the relaxation of the FDI limit, the country saw an influx of global real
estate developers like Dubai-based Emaar Properties (the largest listed real
estate developer in the world) – which enetered
India in a joint venture with Delhi based MGF Developments.
Growth and leverage to higher India growth
The real estate sector is developing rapidly in India. The demand side has
robust and sustainable macro drivers across all segments.
Residential:
Accounting for more than 70% of the sector in terms of space, residential
segment growth is driven by urbanization and the migration of households up
the income curve. According to the National Council of Applied Economic
Research estimates, the number of urban households earning more than INR
500,000 (about US$12,000) should more than double to 7.6m in 2006-10.
Commercial:
Rapid growth in IT/ITES services (manpower in the sector has doubled in the
past three years
to 1.6m) is the main driver of Grade A commercial office space demand.

Jones Lang LaSalle,
a property consultancy, estimates that the absorption of office space in the top
seven cities in
India was 31.1m square feet in 2006.
Retail:
32
According to CRIS INFAC, the penetration of organized retail into the overall
market will increase from 3.5% in 2005 to 8% in 2010, thereby driving the
demand for mall space.
Hospitality:
According to CRISIL, the number of 5-star rooms is expected to grow by 60%

in the next four years with foreign tourist arrivals growing at 10% CAGR.
33
STRUCTURE OF REAL ESTATE
The real estate industry has historically been fragmented and opaque,
but this is changing:
Penetration of mortgage finance:
Mortgage disbursals grew by 38% in FY2001-06 and have become an

integral part of the buying process. This has helped reduce the unaccounted
“cash component” of transactions.
Entry of foreign capital:
Regulations governing foreign capital in the sector have been relaxed,

motivating developers to become transparent and improve corporate
governance.
Change in legislation:
In many states, strict laws like the Urban Land Ceiling Act (which
defines ceiling of land holdings in urban areas) have been repealed or
modified.
Consumer preferences:
Consumers are now willing to pay premium prices for better amenities
and a good brand. In response, most of the bigger developers are scaling up
geographically, which necessitates rigorous systems and processes.
MUMBAI REAL ESTATE

Mumbai is no way behind when it comes to a talk on property. The
Mumbai real estate is in its growth orbit and attracts investors from major
34
multinationals in the recent times. Such is the potential of the city's
infrastructure that it is known to be spearheading most cities as far as
property market is concerned. With Mumbai serving as the entertainment city,
even the organized retail sector here is fast flourishing.
Purchasing real estate in Mumbai requires a significant investment,

and each piece of land in the city has unique features, so the property market
in Mumbai has evolved into several different fields.
Having the potential to leverage high returns, a large number of real

estate projects are financed everyday in Mumbai. NRIs can shop for property
in the city with the expectation of attaining an investment good, or with the
purpose of utilizing it as a consumption good, or both.
Mumbai is also the fashion capital of India, so it is one of the foremost cities
to be hit by the retail buzz. With the opening up of the retail market, there has been a
growing demand for retail properties in Mumbai. This has created a viable market
for mall space and other retail stores and showrooms. These retail stores and malls are
either owned by a business group or leased for hefty prices as the demand is high.
The property prices as well as the increase in rental values in Mumbai owe
much of its credit to the large scale investments in the commercial sector. Mumbai
has always been the hot favorite for most of the corporate sector to have their
headquarters in the city. And with increasing investments by MNCs in the IT, ITES
and the BPO sector, there has been a growing demand for office space; which have
consequently created an imbalance in demand and supply for residential properties.
The rental values in Mumbai have also in high corresponding to that in other metros.
35
NAVI MUMBAI- EMERGING COMMERCIAL HUB
Even India’s leading conglomerates have taken up commercial space here.
The state administration has already shifted wholesale commodity markets to Navi
Mumbai. So, you have endorsements from different segments that Navi Mumbai’s
commercial real estate is much sought after,” he says. Suresh Haware, MD, Haware
Builders concurs.
“Even at the ‘nano’ end of the commercial real estate spectrum, demand is
high,” he says. It is the small offices and shops’ segment that have witnessed the
highest demand at Haware Builders’ commercial projects in Navi Mumbai, he
reveals.
Today, industrial units in Navi Mumbai are relocating to locations in Raigadh

district and commercial is the latest buzzword in Navi Mumbai’s real estate scenario,
says Vijay Gajra of the Gajra Group. “Commercial options in Navi Mumbai span a
huge price band. Growth of the residential segment in Navi Mumbai, prior to that of
the commercial segment, actually works out in favour of the end-user today, as
manpower resources are easily available,” he points out. “Commercial real estate in
Navi Mumbai comes at competitive prices vis-à-vis other options in the Mumbai
metropolitan region (MMR), with the added advantage of being located in a well-
planned city,” adds Gajra.
IT/ ITeS SEZs and businesses that have anything to do with rail/road transport
and logistics or shipping, are proving to be the next big segment in Navi Mumbai’s
commercial spectrum, shares Mayur Shah, honorary secretary, MCHI. Ramneek
Bakshi, principal of global property consultants, LJ Hooker, points out that MNCs
view India within the parameters of the ‘Brazil, Russia, India, China’ (BRIC)
equation. “When they look at India as a business entity, Mumbai takes prime position.
When they start looking out for space, Navi Mumbai, which forms the third level of
real estate pricing, is attractive for MNCs looking to set up shop in the Mumbai
region,” he explains. At the Norwegian consulate in Mumbai, George Mathew,
honorary consul general, concurs, “If you look at real estate pricing trends in the
MMR, Navi Mumbai fits the bill on many counts. However, the clincher is the price
efficiency and developed infrastructure that Navi Mumbai provides,” he concludes.
Appreciations
36
The hike in demand as well as supply and appreciation in capital
values are attracting good attention from overseas investors. The Mumbai real
estate has become a reflective of the high growth in Indian property market.
There has been an increase in real estate value across micro markets in
Mumbai as well.
Mumbai is looked upon as one of the most organized and transparent

property market in India. With cash components and transactions shooting up
in the last two years, the city has gained much popularity among the
investors, both domestic and international. The investment market has been
thriving with excellent returns going high over the past few years. The real
estate boom and an upsurge in development activities in major parts of
Mumbai have led to a rise in investment prospects in commercial and
residential sector.
Known locations like Bandra-Kurla Complex (BKC) and Lower Parle

have seen appreciations in commercial spaces falling under the category of
Grade A. The occupancy levels in other preferable locations like Andheri West
and Nirman Point also increased in the current year and are believed to have
marked the rise by 90-95%. Another mark appreciation is in regard to
commercial properties in Mumbai, and is prevailing in the city's micro markets
barring a few exceptions.
37
NRI REAL ESTATE TRENDS
Major property developers in Mumbai, underpinned by the vastness,
scope, success and scale of progress in the city are now transforming
developing properties into strong retail bases. Then of course, the
government permitting foreign direct investment (FDI) up to 51% in retail trade
has also brought about major moves in retail industry.
The demand for property whether commercial or residential, is very

high in Mumbai. There has been steady demand for consecutive years and
has resulted in an increase in the yield rate. New real estate projects in
Mumbai are always in queue to be launched by private as well as by
government. This encouraged overseas investors especially Non resident
Indians (NRIs) to make significant investments in Mumbai properties.
With an excellent accessibility across the globe, the city of dreams,

Mumbai has emerged as an ultimate destination for most people. As per
property surveys, one can sell any property and get a price which is fairly
good. Within the real estate industry, it is believed that such periods come in
cycles and bring an apt time to cash upon.
What makes real estate in Mumbai so exciting are an ongoing demand

and the proposed projects that are to be executed in approaching years.
Builders always have special offers and attractive schemes in store for end
consumers. Capital Values of quality apartments, in well-maintained old
buildings and upcoming projects, in South and South Central Mumbai, have
gone through the roof
38
Agency
Agency is that branch of the real estate business which engages the attention of the
greatest number of persons who are concerned with the business, and in that respect it is of prime
importance. It is divided into two parts, brokerage and management.
A broker is a person who for compensation, usually proportioned to the value of the
subject-matter, brings about transactions between principals.
Brokerage has two divisions according to the kinds of business which usually engage the
attention of the broker.
The sales broker is a broker who devotes his time and attention to the bringing about of
the sale or exchange of real property.
A loan broker is one who gives his attention to the obtaining of loans upon the security of
real property.
One man may practice both branches of the business, or a specialist may devote himself
to either of these branches.
Management, the second branch of agency, is the operation of deriving income and
caring physically for real estate structures. It concerns itself not only with the deriving of
income, but with the keeping down of expenses and the care in making expenditures. It is
popularly known as "Agency."
Corporate Real Estate Services
Transactions for all kinds of properties across the country including:
➢ Residential
➢ Office
➢ Commercial
➢ Retail & Shopping Malls
➢ IT Park
➢ BPO/ Call centre
➢ Hotel & Resorts
➢ Leisure & Entertainments
➢ Hospitals
➢ Multiplexes
➢ Industrial
➢ Institutional.
Advisory Services:
➢ Investment Advisory Services

➢ Third Party Due Diligence & Service Management
➢ Feasibility Analysis
➢ Lease & Utility Audits
➢ Relocation Studies
➢ Property Valuation & Tax Consulting
➢ Site Selection Modeling Analysis & Strategic Planning
➢ Merger and Acquisitions
➢ Joint Venture, Collaborations, Franchise
➢ Foreign Direct Investment (FDI)
Allied Services:
➢ Valuation and Land Appraisal

➢ Tenant / Purchaser Representation
➢ Research & Feasibility Studies
➢ Project Management
➢ Bank Finance: Preparing project and feasibility report, Bank Turnkey Financing
Solutions
Value added Services
1. Turn Key Projects : Lessoning for Approval
a) Central Govt. of India

b) State Govt. of India
c) Local Govt. and Municipal Corporations
2. Joint Venture with Best Indian Realtors for Multinational Companies.
3. Office Buildings and Houses for Company Management.
4. Project Management Consultancy Services.
5. Design, Architect, Marketing, etc.
6. Local Assistance for Site Development / Construction.
7. Global Partnership with leading realtors overseas for Indian Realtors.
After achieving a reasonable success in Mumbai and Navi Mumbai, they are now
planning to have branches and associate offices in all cities and Tier 1, 2 and 3 towns
of India as well as all the parts of the world. They would be willing to start a no
commitment tie-up with organizations.
ADVANTAGE FOR REAL ESTATE AGENT :
10-Year Tax Holiday
The finance Ministry has announced a 10-year tax holiday for developers of Industrial
parks set up from April 1, 2006 to March 31, 2009. According to the Industrial Park
Scheme 2008 notified by the Central Board of Direct Taxed (CBDT), the industrial park
developers will be eligible for 100% tax deduction which is to be provided for 10
consecutive assessment years out of 15 years after the commencement of operations
of such units. The developers will be free to choose the 10 consecutive years for the
purpose of availing themselves of the tax holiday.
Price Variations in India
There are unbelievable variations in the prices of real estate sector in the past. Which
mainly affect to the sale of business. Mainly there are two causes for the same:
 Per Capita Income

 GDP at Market Price
Per Capita Income

As depicted by fig. 2 per capita income is increasing in India, which has increased the
purchasing power of the people. Due to this over the last year (2006-07) houses prices
have raised by 10-90% and commercial property prices by 10-30% in different area of
India. Correlation .996 is found between PCI and real estate prices. Thus there is a
positive correlation between per capita income and real estate prices.
GDP at Market Price

GDP, the indicator of the national growth, from the past 2-3 years is increasing by 6.5%
to7.5%. Every rupee spend on the construction add to nearly 60% of GDP. As shown by
the figure the GDP has increased from the 2463324 crore to 3529240 crore from 2002-
03 to 2005-06, so it indicates that how the spending on the construction sector helps the
real estate prices to increase.
Price Variations in Different cities:
Price variations in Mumbai
Price variations in Delhi

Price variations in Pune
Price variations in Kolkata
It is clear from the above tables that in real estate prices are touching heights. In some
areas the prices are increased by 90-100%. In Gurgaon and Noida prices has jumped
by as much as 200%. The cheapest DLF apartment in Gurgaon costs Rs. 1 crore.
Clear Title
90% of the lands in India do not have clear title. The ownership is unclear, thereby
creating a scarcity of land. This is due to poor record keeping and outdated complaint
processes. All updated records must be computerized to increase transparency in land
ownership. And special fast track courts must be set up to clear all legal land disputes in
a short period of time.
Stamp Duty & Registration

The cost of transferring land titles must be reduced from rates of 10% stamp duties to
reasonable levels of 3 to 5%; similar to prevailing rates in developed countries. This will
encourage sellers to pay stamp duties, instead of trying to cheat the government, thus
increasing the revenue for the country. The high duties have also encouraged
unaccounted money being used in most real estate transactions in India. The
registration procedure should also be made transparent and simple so that corruption
can be minimized.
Building Codes, Standards & Permissions

There are several building guidelines and standards in various cities and states,
however they are neither followed by the developers nor implemented by the
authorities.
Development and Planning

In India development and planning concerned with real estate sector is not up to the
mark. The city or state authorities must use professionals to plan and execute all
development plans for cities and towns, with future development in mind. This must be
done without political compulsions. This will allow proper zoning within cities and towns,
green areas and other infrastructure systems to fall into place as the development plans
unfold.
PRESENT SCENARIO IN INDIA

Up to the end of 2007 real estate sector in India was growing at a very high rate. There
was a situation of boom in this sector. The home loans were easily available and RBI
was following very liberal policies regarding the interest rates. But in 2008 the things are
changing due to the high rate of inflation in the Indian economy. There is uncertainty in
the market as share market is showing depression and the RBI is also increasing the
Bank rate leading to the increase in the interest rates. So the buying power is reducing.
The major reasons for this downfall are inflation and the low rate of GDP.
TABLES AND CHARTS
Three tables and charts have been prepared for each of the three cities namely
Gurgaon, Noida and Ghaziabad to analyze what respondents from each of these cities
think about five cities included in NCR namely Gurgaon, Noida, Greater Noida,
Faridabad and Ghaziabad on the basis of five parameters namely Location, Business
Opportunity, Law and Order, Style of Living and Infrastructural Development and also to
know the reasons for which they bought the property.
GURGAON
Perception of people about the cities of NCR
Business Quality ofLaw andInfrastructural
Location Opportunity living Order Development
Gurgaon 202 180 210 184 106
Noida 34 36 19 25 63
Greater
Noida 1 12 8 17 65
Faridabad 2 10 1 1 2
Ghaziabad 1 2 1 4 5
Perception of People Abou t the Cities of NCR
250
200
150 Gurgaon
No. of People
Noida
100
Greater Noida
50 Faridabad
Ghaziabad
0
Location Business Quality of law and order Infrastuctural
opportunity living development
Parameters
Findings:
1. Gurgaon buildings stand tall in each and every parameter. Gurgaon tops in all
the parameters among Gurgaon respondents.
2. Though in case of Infrastructural Development Greater Noida and Noida are also
ranked well by the Gurgaon residents. Probably the credit goes to DND flyover.
3. Location wise, people of Gurgaon feel only Gurgaon and Noida are good in the
entire NCR as Greater Noida, Faridabad and Ghaziabad could fetch only 1, 2
and 1 favourable response out of total 240 responses.
First Pull to choose the Housing Complex
Brand Advertisemen Affordabilit

name ts Location y
46 10 140 72
Most important factor
17% Brand name

27% 4%
Advertisements
Location
Affordability
52%
Findings:
1.The basic reason for people buying property in Gurgaon in mass scale is its location
advantage. It shares border with the Capital of India. Moreover huge employment
generating BPO companies are located in Gurgaon. Many Reputed schools and
colleges have also come up in Gurgaon. Some of India’s biggest shopping malls having
shops of international brands as well as famous national brands are also situated here.
2.Second major factor which attracted people to buy property in Gurgaon was
affordability. Developers realizing that most of the people shifting to Gurgaon will be
from middle class society they constructed big towers with numerous reasonable flats.
Since the price of the property kept by the developers suited the pockets of buyers they
were able to buy it without any financial problem.
3.Third major factor was brand name. According to 17 % of the total respondents brand
name was the prime reason for which they bought the property. In Gurgaon Housing
Complexes have been constructed by popular and leading property developers of India
like Unitech, DLF, Ansals, Omaxe, Etc.
4.Only 4 % of the total respondents feel that it was advertisements which made them
buy the property. Advertisements can actually put the name of the property in the mind
of the buyer but no one actually buys the property only on the basis of advertisements.
Thus it will be wrong to say that advertisements are useless since they do help in selling
though not directly.
Major reasons for shifting
Reason More Better Better Healthy Increase in Quality

s space Location Facilities environment living status of
construct
ion
No. Of 46 84 54 43 38 11
people
Reason Lack of Proximity Job Own Invest Othe
s facilities to transfer house ment rs
Workpl
ace
No. Of 18 58 10 42 11 26
people
Major Reasons for Shifting

90
80
70
e
l
60
p
o
50
e
p
f
40
o
r
30
e
b
20
m
u
10
N
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1.Among various reasons better location is the most important reason for the people to
shift to Gurgaon Housing and Society Complexes. Why location is most important has
become apparent till now.
2.Proximity to Workplace and Better Facilities are close second and third most
important reasons. Proximity to Workplace may become the most important reason in
few years time as industry migration to Gurgaon is happening quickly. All the
international brands are preferring Gurgaon over Delhi for their regional office. Moreover
people in need of better facilities like water availability, Power Backup, Safety and
security, etc also prefer to shift to Gurgaon as Housing complexes of Gurgaon provide
all these facilities.
3. Need for more space, Need for Healthy Environment, Need for Own House and
Increase in Living Status can be considered as other major factors for people shifting to
Gurgaon Housing Complexes.
4.People also purchased property in Gurgaon for investment purpose. This reason
may not be seen in such a large number in any other city of NCR. Its so because people
consider investment in property in Gurgaon as a very safe bet and expect high return on
Investment.
NOIDA
Perception of People about the cities
Locatio Business Quality Law Infrastu

n Opportunity of living and ctural
Order Development
Gurgaon 2 13 22 22 6
Noida 54 32 32 27 9
Greater 0 2 2 7 41
Noida
Faridabad 0 9 0 0 0
Ghaziabad 0 0 0 0 0
Perception of people about the Cities
60
50 Gurgaon
40 Noida
30 Greater Noida
20 Faridabad
10 Ghaziabad
0
Location Quality of living infrastuctural
Development
Parameters
Findings:
1.In Location, Noida is a clear winner with 54 out of 56 respondents choosing it as the
best location in the entire NCR. That is a huge percentage around 96%. This shows that
Noida people are happy with its Location. Noida is located close to the Capital of India
and is also very closely located to Indirapuram, another upcoming city.
2.In all parameters other than location, Gurgaon has also been ranked as no.1 by many
people.
3.One significant thing in this chart is that Faridabad was selected by many Noida
respondents as no.1 in case of business opportunities available.
4.The most significant thing indicated by the chart is that people of Noida have chosen
Greater Noida as no.1 in Infrastructural Development.41 out of 56 respondents have
favourably marked for greater Noida while only 9 have marked for Noida.
Brand
name Advertisements Location Affordability
1 0 40 31
Findings:
1.In Noida just like in Gurgaon, location is the most important factor that pulls the people
to buy a new home.
2.Advertisements have no role in the sale of homes but as said before in the report
advertisements do add the advertised property as an option in the mind of the
prospective buyer.
3.According to respondents from Noida Brand name of the developer didn’t play a big
role in making them buy the property. Its probably because Noida doesn’t have highly
popular brands like Ansals, Unitech, Eros, DLF, etc.
4.Affordability is another major reason for the buying the property in Noida. As there is
hardly any popular developer in Noida and the homes provided in Noida are not as
luxurious as that in Gurgaon, the prices are very low as compared to the prices
prevailing in Gurgaon. In Gurgaon Higher class and Upper middle class people also
buy homes in large numbers whereas in Noida the number of high class and upper
middle class people looking for new home is very less.
Reason More Better Better Healthy Increase Quality

s Space Location facilitie environment in living constru
s status ction
No. Of 31 28 35 11 13 9
people
Reason Lack of Proximity Job Own house Investm Others
s facilities to transfe ent
workplace r
No. Of 5 2 0 31 1 3
people
Main Reasons for Shifting
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Findings:
1.One of the most important thing found out in the survey was that the one of the major
reasons to buy the house was the desire of people to have their own house. This
reason was not at all important in case of Gurgaon. This goes on to show that houses in
Noida are very reasonable. Mostly people earlier living in rent have bought properties in
Noida either to avoid high rents prevailing in Delhi or due to the desire of having an
own asset.
2.Need for better facilities was tick marked by maximum number of people as a reason
for buying the property. This again proves the fact that people buying property in Noida
are generally from middle class who earlier used to live in less popular colonies of Delhi
which are deprived of essential facilities like water, power and safety.
3.Another major reason for buying the property in Noida is Need for more space.
Generally people earlier living in joint families or newly married couples prefer buying
property in Noida as they are affordable.
4. Only 1 out of 56 respondents have said that investment was the main reason to buy
the property, which is around 2 % of the total respondents. This goes on to show that
people don’t generally buy property in Noida for investment purpose.
5.Another important point to notice is that in Noida proximity to workplace reason is

insignificant. Its probably because virtually non-existence of BPO companies in Noida.
GHAZIABAD
Perception of people about the cities of NCR
Business Quality ofLaw &Infrastructur

Location Opportunity Living order e
Gurgaon 20 28 59 60 40
Noida 93 75 74 64 49
Greater 2 6 9 12 48
Noida
Faridabad 1 17 2 5 0
Ghaziabad 34 24 6 9 13
Findings:
1.Respondents from Ghaziabad have chosen Noida as the best location in the entire
NCR. As many as 93 out of 150 respondents have marked favourably for Noida which
is around 60 % of the total respondents. This clearly goes to show that Ghaziabad
respondents have good image of Noida as far as location is concerned.
2.In all other parameters there is a clash between Noida and Gurgaon but Noida seems
to lead in every parameter.
3.In business opportunity Noida have again been favoured while rest four have almost
same image in the mind of Ghaziabad respondents.
4.In case of quality of living both Noida and Gurgaon have been marked by many as
number 1. Style of living in other three places do not have enjoy good reputation in the
mind of the Ghaziabad respondents.
5.In case of law and order Ghaziabad and Faridabad are clear losers. This fact has
been observed in all the three cities.
6.In Infrastructure Greater Noida enjoys good reputation.
Brand Advertisemen Locatio Affordabili

Name ts n ty
14 11 85 92
Findings:
1.In Ghaziabad affordability is the main reason for the people buying property out
there. The occupied Housing complexes of Ghaziabad are pretty old and very
reasonable. Developments in Ghaziabad started much before it started in Gurgaon and
Noida. So at that time prices were low. Now with the massive development of Noida,
Gurgaon as well as of Indirapuram price of property have increased like anything.
2.Location is the second most important factor which makes people buy property in
Ghaziabad. Ghaziabad is located close to Noida as well as Delhi. Moreover
Indirapuram, the real upcoming area is its neighbour. Moreover Ghaziabad’s
development took place years ago so it already has lots of facilities available.
3.Advertisements and brand name did compel few to buy the property in
Ghaziabad but still they were not so important factors.
Quality
More Better Better Healthy Increase inconstructio
Reasons Space Location facilities environment living status n
No. of
People 49 71 37 9 11 2
Lack ofProximity to
Reasons facilities workplace Job transfer Own house Investment Others
No. of
People 9 12 5 54 1 20
Findings:
1.Though Ghaziabad respondents have rated Affordability as the major reason

for buying the property in Ghaziabad but if we exclude affordability as a factor we find
that location too was a very important factor as we can see in this chart. 71 out of 150
Respondents have marked location as a reason for buying the property i.e. around 50
% of the total respondents.
1. Just like in Noida, the desire to have an own house is a major reason to buy a
property, in Ghaziabad too. This proves the reliability of the previous chart
which shows that the major reason to buy a property in Ghaziabad is
affordability.
2. Third most important reason for buying property in Ghaziabad is requirement of
more space.
3. Same as Noida reasons like proximity to workplace and investment are almost
insignificant.
Developers
Buildings surveyed (Sample Size: 25)
Building: Parsvnath Estate (Greater Noida)
Project Completion: 100 %
Estimated Date of Possession: Ready
Total No. of Flats – 264
Sold Out 264
Vacant 0
Price Range 1400 per Square feet

User: 100 %
USP: Location and Amenities provided
Building: Parsvnath Green Ville (Sohna rd, Gurgaon)
Estimated date of possession: Dec’ 07
Total No. of flats – 500
Sold out – 99 %
Vacant – 1 %
Price Range – 50 Lacs to 2 Crores
User: 70 %
Investor: 30 %
USP: Affordability
Building: Parsvnath Majestic (indirapuram)
Estimated date of possession: Ready
Total No. of flats : 340
Sold out: 340
Vacant: 0
Price Range: 1500 per square feet

User: 95 %
Investor: 5 %
USP: Location
Building: Parsvnath Prestige (Noida)
Estimated date of possession: June07
Total No. of flats: 472
Sold out: 95 %
Vacant: 5 %
User: more than 95 %
Investor: less than 5 %
USP: Centrally Located
Building: Parsvnath Edens (Noida)
Estimated date of possession: March ‘ 07
Total No. of flats: 644
Sold out: 95 %
Vacant: 5 %
Price Range: 2800-3200 per square feet

User: 90 %
Investor: 10 %
USP: Very Well Located
Building: Parsvnath Platinum (Noida)
Project Completion: Low rise – 100 % Tower –

40%
Estimated date of possession: Low rise - ready
Tower – By March `07
Total No. of flats: 400 – Low rise 200 - Tower
Sold out: Low rise – 100 % Tower- 90 %
Vacant: Tower – 10 %
User: 90 %
Investor: 10 %
USP: World-class facilities provided
Building: Eldeco Mansionz (Gurgaon)
Estimated date of possession:

ready
Total No. of Villas: 141
Sold out: 134
Vacant: 7
Price Range: 1 Crore
User: 100 %
USP: Quality of Construction and Design
Building: Eros Rosewood City (Gurgaon)
Estimated date of possession: Already Given
Total No. of Villas: 240
Sold out: 240
Vacant: 0
Price Range: 30 lacs – 55 lacs
User: 100 %
USP: Location and Quality of construction
Building: Eros Wembley Estate (Gurgaon)
Estimated date of possessionJun 07
Total No. of flats: 632 flats
Sold out: 90 %
Vacant: 10 %
Price Range: 2300 per Square feet
User: 100 %
USP: Location and Quality of construction
Other Buildings Surveyed
Unitech Nirvana Country (Gurgaon)
Unitech ‘The Close” (Gurgaon)
Omaxe Nile (Gurgaon)
Omaxe NRI City (Greater Noida)
Omaxe Forest (Noida)
Omaxe Royal Residency (Noida)
Jaipuria Sunrise (Indirapuram)
Ashiana Greens (Indirapuram)
Ashiana Orchids (Greater Noida)
Supertech Estate (Indirapuram)
Supertech Avant Grade (Indirapuram)
Eldeco Golf View Apartments (Greater Noida)
ATS Green Village (Noida)
Assotech Windsor Greens (Noida)
Assotech Windsor Park (Noida)
Vatika City (Gurgaon)

Before you make a written offer, know exactly what you are buying and what the
costs will be after you own it. For example, in addition to the monthly principal and
interest payments that you will have to finance the purchase of your home, you will
need to budget for utility bills, property taxes, and insurance and maintenance costs.
If you buy a home that has a homeowner's association, you will also have to pay
association fees. Some homes have special assessments in addition to the regular
property taxes. Make sure that you ask the seller for copies of the past years" bills
for these services, and that you inquire as to whether there are any assessments
scheduled to be placed on the property in the future.
Also, check the condition of the house and any appliances, window coverings and
other items that you want included in the sale. Consider purchasing a home
warranty. For a minimum fee, the home warranty company will insure that the
house and the appliances are in working condition. Many companies will provide
coverage for washers, dryers, pools and pool equipment, air conditioning, and
some roof repairs. Your agent or escrow holder can provide you with information
on these policies.
2. Do I need a real estate agent or an attorney?
An experienced local real estate agent can assist you in finding a home that
meets your particular needs. He or she will also have information about the home
and area that an outsider would never find just by looking at the particular home.
Most homes are listed for sale by a real estate broker who is referred to as
the seller's agent. The seller's agent represents the seller. The agent who helps
you find the home is called the buyer's agent. Usually you will not have to pay
your agent a fee for the time and energy he or she spends in finding the home
and assisting you in closing the sale. The buyer's agent's fee will be paid by the
seller when you complete the purchase of the home.
Your real estate agent will also assist you in negotiating the price, learning about
the community, obtaining a loan, inspecting the home, and in closing the escrow.
In some instances, a real estate agent can represent both the buyer and the
seller. This is referred to as a dual agency. This must be disclosed to you before
you make an offer. It is advised that you proceed carefully in this situation, since
your agent will be working for both the seller and you at the same time.
If you are not sure that you understand all of your rights and responsibilities, it is
advisable to see an attorney who is experienced in the purchase of residential
real estate. An attorney can help you with legal and tax questions that come up
during the purchase of the home, and can assist you in reviewing all of the
documents and reports that will be provided to you in the process of purchasing
the home. For more information on how to locate a qualified attorney, order a free
copy of the State Bar pamphlet How Can I Find and Hire the Right Lawyer? To
find out how to order a free copy of this pamphlet and other State Bar consumer
education pamphlets, call 415-538-2280. Or visit the State Bar's web
site(www.calbar.ca.gov) where you'll find the bar's consumer education
pamphlets, as well as information on ordering them. The pamphlets also can be
ordered in bulk.
3. What information must the seller provide us?
In most cases, when you are preparing to buy a home, the seller must provide
you with a Real Estate Transfer Disclosure Statement. This is a pre-printed form
that lists many features or conditions about the home, the land, and the area
where the home is located. The seller must list on this form any possible
problems he or she is aware of that might affect your willingness to purchase the
home. This includes, for example, easements, rights of others to control how you
use the property, environmental problems, nonfunctioning equipment, zoning and
building violations, and special assessments. The seller's agent must visually
inspect the home and report all facts that he or she feels might affect your
decision to buy this property. If you want information that is not covered in the
Real Estate Disclosure Statement or additional information that is disclosed, put
your questions in writing and ask the seller to respond in writing.
You should review the Disclosure Statement immediately and carefully. In most
instances, you will have a limited period of time to decide whether you wish to
proceed with the purchase despite the stated disclosures. Depending upon your
purchase agreement, some sellers will require a written acceptance of the
conditions contained in the statement. Other sellers will consider your silence as
acceptance of all of the conditions contained in the Disclosure Statement.
If you buy a condominium, the seller must give you copies of the homeowners
association's rules and bylaws, and financial statements, and must inform you if
there are any unpaid assessments. You should also ask to see the past minutes
of the association board meetings. You might find that there are pending or future
lawsuits or defects in the construction of the complex being discussed in these
meetings. All of which would affect the value of what you are buying.
4. Should the house be inspected?
Before buying any property, it is advisable to have it inspected by trained

specialists. The kinds of inspections you need depend on the location and
condition of the property. For example, in a hillside area, you might want a soil
stability inspection. If you are buying a home built before 1978, you should
seriously consider an inspection for lead-based paint. At a minimum, you should
have the home inspected to determine if it is structurally sound, a pest control
inspection to see if the house has been infected by termites or dry rot, and a
natural hazards inspection to see if the home is located in an area subject to fire,
earthquakes or flooding. The real estate agent can advise you about additional
inspections that might be warranted under the circumstances.
Keep in mind that while the seller has to tell you about anything he is aware of
that is wrong with the house, he is not insuring the quality of the house; for this
reason, and an inspection is a good idea.
5. How do I make an offer on a house?
Most homes are sold through real estate agents who have expertise in valuing
homes. You can also get information on home sales in your area by visiting a host
of Internet sites provided by professionals in the industry, or by reading the real
estate section of your local newspaper. Once you have found the home of your
choice and have determined how much you are willing to pay, you need to make
a deposit (called earnest money) to show the seller that you are serious about
buying the house. The deposit is considered a down payment on the price of the
home. In some instances you may have to increase your deposit or increase your
offer, especially if there are multiple offers on the home.
The deposit is usually deposited in escrow upon the acceptance of your offer. You
submit a written offer on a form known as the Residential Purchase Agreement
and Receipt for Deposit. This form sets out the terms upon which you are willing
to purchase the property. The price you offer on a home will, in most cases, be
less than the amount you will need to purchase the home. There will be expenses
incurred in purchasing the home that will have to be paid by either the buyer or
the seller. These include, for example, title reports, document preparation,
recording fees, local taxes, fees for inspections, escrow fees, homeowner's
insurance, and notary fees. Ask your agent or escrow officer to provide you with
an estimated closing statement. This will give you an idea of some of the
additional costs you will incur in purchasing your home. You do not want any
surprises.
6. What is a Residential Purchase Agreement and Receipt for Deposit?
This agreement is an offer which, upon acceptance by the seller, results in a

binding contract. It should cover all of the important terms of the sale. For
example, it should include a complete description of the property and of any
personal property that will be sold with the house, such as window coverings,
kitchen appliances, washers and dryers. It should state the exact purchase price,
including the amount of your initial deposit, any increases in that deposit, the
amount you will pay in cash, check or wire transfer, and the amount you will need
to finance to complete the purchase price. This agreement should also list any
conditions that may allow you to back out of the contract. You will want a
condition that allows you to cancel the contract if you cannot obtain a loan on
favorable terms or if the inspections reveal substantial defects or problems with
the home. You may also need a condition that allows you to cancel the sale if you
cannot sell your current home. Please understand, however, the more conditions
you have, the less likely the seller is to accept your offer.
This agreement should also set forth what will happen to your deposit if you
cancel the sale, what will happen if you and the seller have a disagreement over
the terms of the sale, and how the brokers will be paid. The agreement should
also indicate whether you are purchasing the property in "as is condition" or the
seller is warranting the condition of the property. Take the time to go over each
and every term of the agreement with your agent before you sign the agreement.
7. Can I change my mind?
You should not make an offer to purchase a house unless you are serious about
buying it. You can, however, revoke your offer before it is accepted by the seller.
This revocation should be in writing. If your offer has already been accepted by
the seller, you may be able to terminate or revise your offer if you are unhappy
with what your inspections reveal or if other conditions of the offer are not met.
The Residential Purchase Agreement and Receipt for Deposit contains several
provisions that discuss what will happen in the event the sale does not go
through. There is a mediation provision, an arbitration provision and a liquidated
damages provision. The liquidated damages provision can result in you losing
most if not all of your deposit (up to 3 percent of the contract price) in the event
you elect not to complete the purchase price, and your election is without good
cause. There is no provision in the standard contract for liquidated damages in
favor of the buyer in the event the seller wrongfully refuses to go through with the
sale. You do not have to agree to this provision. Carefully discuss the pros and
cons of initialing this provision with your agent or attorney.
8. How can I get a loan?
Most home loans are made by financial institutions such as banks, savings and
loan associations, and credit unions. Other sources of loans are insurance
companies, mortgage bankers, finance lenders, mortgage loan brokers, pension
funds and investment trusts. Lenders charge different fees and offer different
interest rates so it pays to shop around. Your agent will be able to recommend
lenders in your area.
When you apply for a home loan, the lender will check your credit rating and
review your past employment, income history, and credit and debt obligations. It
will also obtain information about the property that will be security for the loan.
This will include an appraisal or estimate of the fair market value of the home, a
review of the preliminary report prepared by the title insurance company to
determine what liens, easements and other conditions will be superior to its loan,
and a review of any taxes, assessments and zoning regulations that affect the
property. Some lenders will charge you a loan application fee, document
preparation fee, appraisal fee and other fees to consider or close the sale. You
should discuss these fees with your lender before you submit your application.
9. What types of home loans are available?
In exchange for cash from the lender, you agree to pay interest and to make
payments over a period of time. In most instances, the property you purchase will
be security for repayment of the loan.
Sometimes a seller will offer a seller-financed or carry back deed of trust. This
financing method is often used when a seller wants to receive income over a
period of time or when lenders are stringent in their loan requirements. The terms
of these loans should be discussed with your agent or attorney. He or she is best
qualified to determine if the loan documents and agreement meet all legal
requirements.
Occasionally, you can "assume “a loan or take over a loan that the seller has
been paying off. You should be careful in assuming any loan. Most loans have
an acceleration or due on sale clause. This means that the lender can demand
that the seller's loan be paid in full when the property is sold. If you wish to
assume a loan, you should have your agent or attorney review all of the seller's
loan documents and make approval by the lender a condition to your offer.
Most home loans that are available to Californians offer one of two interest rate
structures. A fixed rate loan offers a set interest rate, so that your monthly
payment never changes. Some fixed rate loans are federally insured or
guaranteed, such as a Veteran's loan or an FHA loan. These loans usually have a
lower interest rate and require smaller down payments. For more information on
these loans, get in touch with a local office of the California Department of
Veterans Affairs, the U.S. Veterans Administration or the U.S. Department of
Housing and Urban Development (HUD).
Another type of loan that is available is an adjustable rate mortgage loan,

sometimes called an ARM. An ARM is a mortgage loan which provides for
adjustment of its interest rate as market rate interest rates change. The ARM's
interest rate is tied to an index that reflects changes in the market rates of
interest. Some indexes used are the Cost-of-Funds Index published by the Office
of Thrift Supervision, and the Federal Reserve Discount Rate. These loans
usually have interest rates that are lower than the fixed rate loan interest. ARMs
can be complicated. Make sure that you understand all of the terms of these
loans before you agree to accept one.
Occasionally, new mortgage plans become available that are intended to meet
specific needs of a community. These include loans for first-time homebuyers,
and loans for teachers. Check with your local consumer affairs office and housing
departments for up-to-date information on these types of loans.
10. What occurs when I "close" on a home?
For the protection of the seller and the buyer, a person or company that has no
connection with you or the seller holds the money and papers involved in the
purchase. This procedure is called escrow. The escrow holder's job is to make
sure that all of the terms and conditions of the agreement are met. He or she will
also coordinate all of the activities of the broker, the lender and the title insurance
company. The escrow holder will deliver the deed to the county for recording
when it can pay the seller the money. Escrow services can be provided by title
companies, banks, savings and loan associations, independent escrow
companies, realtors or lawyers.
The escrow holder does not act as a mediator, a lawyer or an advisor. The
escrow holder is required by law to remain neutral. Its only job is to carry out the
terms of the escrow instructions. In Southern California, escrow instructions are
signed when the escrow is opened. They are modified throughout the course of
the escrow as the agreement between the buyer and seller change. In Northern
California, escrow instructions are executed just prior to the close of escrow.
These instructions should be clear and certain as to the intentions of the parties
and the duties of the escrow holder. Make sure your Purchase Agreement does
not conflict with your escrow instructions. If they do conflict, the escrow
instructions may be considered your final agreement as to the terms of the
purchase. If you are uncertain as to what the instructions say, discuss them with
your agent, your lawyer, and the escrow holder.
After the close of escrow, the escrow holder will provide you with a Settlement
Statement. This document will show you, as the buyer, all of the costs incurred
by you in purchasing the property. You should review this document carefully and
save this statement for later. Many of these costs may be deductible from either
your state or federal taxes. If you have any questions or concerns about the
charges you incurred, contact the escrow holder immediately and ask for an
explanation.
11. How should the title to the home be held?
Prior to the close of escrow, the escrow holder will ask you how you wish to hold
title to your new home. How someone holds title will affect what will happen to the
property in the event of the death of one of the owners. It also will affect whether
certain taxes will be incurred or whether a probate of the estate will be necessary.
You should discuss your options with a tax specialist and your agent before you
make your selection.
You can hold title to the home by yourself, as separate property, with your
spouse, as community property, or with your spouse or a third party, as joint
tenants or tenants in common. You can also hold title to the property in a family
trust. For more information on the different forms of ownership, see the State Bar
pamphlet Do I Need Estate Planning? To obtain a complimentary copy of this
pamphlet, mail a self-addressed envelope (with 55 cents in postage) to the Estate
Planning, Trust and Probate Law Section, The State Bar of California, 180
Howard Street, San Francisco, California, 94105-1639. For information on
ordering multiple copies, call 1-888-460-7364.
12. Do I need title insurance?
Title insurance is necessary for your protection when you buy a home. It is,
however, not a guarantee that problems will not arise after the close of escrow.
When you make an offer to buy a home, you, as the buyer, have the right to
choose the title company. This decision should be based on the local office's
expertise, and the company's record for fairly handling claims under its policies.
You should discuss these issues with your agent.
Once you have chosen a company, you should make one of the conditions of the
close of escrow clear title to the property. "Clear title" means that when the sale
to you is completed, the title to the property will be free from liens, judgments and
other claims that you have not agreed to accept. You should also discuss with
your agent the need for a survey of the property and title insurance coverage for
boundary line disputes. In many instances, especially in rural areas, boundary
lines are not where they should be. A survey and survey coverage can help
eliminate future disputes with your new neighbors.
Before a title company issues an insurance policy, it will make an investigation to

find out if anyone besides the seller claims to own the property. It will also search
the public records for claims against the property. The title company will provide
you with a report, called preliminary report. You should carefully review this
report to determine if it describes all of the property you are interested in buying.
You should also review this report and determine what items you are willing to
accept when you purchase the property and what items you wish removed or
taken care of as a condition of the close of escrow. If you are uncertain as to what
the report says, you should discuss the matter with your agent, the escrow holder
and/or your attorney.
There are different kinds of title insurance available. Often the difference in cost
for the better policies is nominal. "Basic" or "Standard" coverage is, in most
instances, not the best policy available. For an additional one-time cost or no
charge at all, you can obtain protection for losses resulting from illegal
construction, zoning violations, unrecorded liens, prescriptive easement claims,
and post policy forgeries. Be aware that different companies charge different
rates. Discuss with your agent and the escrow holder what policies are available
in your area and the differences in prices on each of the policies.
13. Congratulations!
Whether you are purchasing a home for the first time or for the fourth time, the
day of closing should be a cause for celebration. And since a portion of your
purchase price is paying for the agents and the escrow holder's expertise, utilize
their services throughout the process leading up to the day of closing. Ask
questions; ask for an explanation of any item you do not understand. Request
copies of any documents you do not understand; keep copies of all documents
relating to the purchase of your home. And, if necessary, seek advice from a
qualified real estate attorney or tax advisor. Asking questions during the purchase
of your home will help insure that you and your family will enjoy your new home
for mTrusted Property, a concept designed by APEKSHA Group, to show case
Certified Residential Projects or Residential Properties on the internet Site.
What is a Trusted Property?
• A Property with Clear Title, Approved Maps & Finance-able.
• A Property Developed by a Certified Developer.
• A Property easily saleable.

• Clear Status & Surety of finance / Home Loan.
• A Property with better future Appreciation.
• A Property where Customer can take fast action without wasting time in
due diligence.
2.4 What is the requirement of TRUSTED PROPERTY for Real Estate

Developers?
• For the following reason need of trusted property for real estate developer-
• STAND OUT in CROWD as real Developer of Real Estate.
• To Encourage Healthy Competition.
• VALUE for MONEY.
• Extend Help to Customers to take Right Decision
• Easy Information Available not only to Customers but to Bankers, Financial

institution, corporate investors, Venture Capitalist & Others.
• A system to Create Image of your Company.
• An Opportunity to Show-case all your projects on internet.
• No Need to give papers to HFC ( Home Finance companies).
• Get Recognition / Appreciations from Customers, Bankers, Investors and

also from GOVT.
2.5 WHY SHOULD PEOPLE LOOK FOR TRUSTED PROPERTY?
• For the following reason there is need of trusted property for people-
• One Stop Source for Legal, Technical & other information of the Project of
the Developers.
• One Stop Source to judge the available opportunity for purchase of

house/flat/land.
• Authenticity of Property of a developer from the 3rd party.
• Safety, Security and Surety of Investment.

• Continuous watch on the project.
• Construction stage, Home Loan availability, Special Facilities, Price

Movement, Fresh availability & Etc.
• A unique concept to understand and perform the right of customers.
• Platform to share problems and find solutions.
• Customer Forum for each project.
• Get help in case of problem with the developer.
• One stop Awareness site for Real Estate.
2.6 OBJECTIVE OF TRUSTED PROPERTY –
• Create a system where a Developer can be differentiated with unknown

developer.
• Where Customer cannot be cheated.
• Where information available for all.
• Developer can demand right price for their product.
RESEARCH METHODOLOGY:
What is research?
Research can be defined as a scientific and systematic search for pertaining

information on a specific topic. We define research as the systematic design,
collection, analysis and reporting of data and findings relevant to a specific
situation facing the company. The main aim of research is to find out the truth
which has not been discovering yet.
3.1 OBJECTIVES OF THE STUDY
Project has mainly three following objective-
1. To determine the customer’s perception.

2. To determine the customer’s expectations.
3. To determine the problems faced by the customers while buying a house.
3.2 SCOPE OF THE STUDY :
The project undertaken makes me able to improve my professional skills and

expertise. It helps me in getting an idea of Real Estate industry and its importance
in our life. It increases my confidence on professional ground by dealing with high
profile corporate that are very hard to convince. As for as company’s benefit is
concerned, this project helps company to know its market condition and level of
competition. Also it helps in creating awareness to consumers regarding property
documents and in promotion of their services.
In order to accomplish the objectives of the project a survey has been conducted
amongst customers of the real estate market. The survey is based on
questionnaire filling method and limited to some parts of Delhi and NCR region.
The survey is restricted to the information needed to show legal, technical and
financial transparency between project developer and customer.
TYPE OF RESEARCH: - Exploratory and Descriptive.
Exploratory research is a type of research conducted because a problem has

not been clearly defined. Exploratory research helps in determine the best
research design, data collection method and selection of subjects. Given its
fundamental nature, exploratory research often concludes that a perceived
problem does not actually exist.
Its seeks to find out how people get along in the setting under question, what
meaning they give to their actions, and what issues concern them. The goal is to
learn what is going on here?
RESEARCH DESIGN :-
A survey research method was the basic research design. I interact with
personally to people through questionnaire filling method. Questionnaire is having
questions regarding the respondent’s basic information such as contact details,
designation, what type of information they want from real estate project developer
and Government, what type of documents they check while buying or searching
property.
DATA COLLECTTION METHODS :-
1. Primary data are collected through questionnaire method which is design

to keep in view the objective of the study.
2. Secondary data is collected through internet sources, research papers,
and published reports by various institutions.
SAMPLE DESIGN:-
Study of the geographical area comprising of Delhi, Ghaziabad, Noida, Gurgaon,

Faridabad were undertaken. It has tried to cover corporate offices of different
industries in these regions. Generally I met with the employees related to the top
management of the companies. The sample size consisting of 300 employee of
these region.
DATA PROCESSING:-
Daily data was entered into MS-Excel sheets. After the exhaustion of the
specified geographical area this data was analyzed using SPSS () graphical and
tabulation techniques.
4.DATA ANANLYSIS AND INTERPRETATION :-
Q) The professions of the people I met……..
profession type
Valid Cumulativ
Frequency Percent Percent e Percent
Vali private 258 86.0 86.0 86.3
d business 9 3.0 3.0 89.3
govt. 31 10.3 10.3 99.7
1 .3 .3 .3
owner 1 .3 .3 100.0
Total 300 100.0 100.0
Total 300 100.0
ow ner
govt.
business
private
During the survey I visited many Government and Private Offices to meet with people
who can give me proper response of my questionnaire. I met with total 300 people out
of which 10.3% (31) people are doing Government services , 86 %(258) people are
doing Private services and 3 % (9) people are doing business.
My target was to meet service class people because they are educated and they are
having capability of buying house or any experience of buying house or any property.
300
200
100
Count
0
20-25 25-30 30-40 41-50
age of a person
I met with people having different age. But generally I choose to met people having age
more than 30 years .Because they have bought house or they are in process of buying
any house. The people I have met most people belong to age group of 30 to 40 years
and having 71% and people belonging to age group 25 to 30 years having (least)
5.7%.People are in age group 41-50 years and more than 40 years are having 22%.
Q: How much are you satisfied from real estate marketing information provided
by real estate companies?
Valid Cumulative
Frequency Percent Percent Percent
Valid highly
3 1.0 1.0 1.3
satisfied
satisfied 93 31.0 31.0 32.3
neutral 64 21.3 21.3 53.7
dis-satisfied 126 42.0 42.0 95.7
highly
13 4.3 4.3 100.0
dis-satisfied
1 .3 .3 .3
Total 300 100.0 100.0
Total 300 100.0
highly dis-satisfied highly satisfied
satisfied
dis-satisfied
neutral
With the help of above pie chat and table it is clear that majority (42%) of people are
dissatisfied and very less proportion (1%) of people are highly-satisfied with the
marketing information provided by the real estate companies . Many people who are
satisfied with the marketing information provided by developer ,they were saying that
Real estate companies does not want to share each marketing detail but also some real
estate companies does not want to hide any marketing detail if customers asking
about them. 21.3% people are neutral, 31 % people are satisfied and 4.3 % people are
strongly dissatisfied from the marketing details provided by the real estate companies.
The reason of this strange result in simple languages is as follows-
• Builders do not give complete marketing information in their broacher.

• Marketing information provided by real estate developers is condition based.
• In the marketing information broacher, developers do not share the negative side
of project.
• The paper work is a bit different from that of the actual work.
We can make most of the customers satisfied by –

1. Creating awareness about all the marketing details.
2. By asking the developers to provide each (negative and positive) marketing detail
without any terms and conditions in their broacher.
3. By making the people aware of all the legal and technical documents which are
needed while going to buy a house.
Q: What source of information do you prefer while buying/ searching for a

property?
Valid Cumulative
Valid print
124 41.3 41.3 41.3
media
tv &radio 21 7.0 7.0 48.3
internet 16 5.3 5.3 53.7
outdoor
7 2.3 2.3 56.0
add
personal
86 28.7 28.7 84.7
reference
broker 46 15.3 15.3 100.0
Total 300 100.0 100.0
Total 300 100.0
140
120
100
80
60
40
20
Count
0
print media internet personal reference
tv & radio outdoor add broker
what source of information do you prefer while searchin for a property
The above Table and chart shows that most of the people prefer Print media (41.3 %)
and personal reference (28.7 %) for searching house or property. And other sources like
Internet, Broker, TV & Radio, Outdoor advertisement are having 5.3 %, 15.3%, 7%, and
2.3% respectively.
Many people say that search of property through internet is very comfortable. Because
in a single click they can reach to a number of builders and their projects. They were
saying that mostly internet property web portal shows only marketing detail of projects
but if they will show legal and technical document of project so searching property
through internet become more beneficial.
Some people say that print media is better way of searching property because it is
easily available at every where any time and also gives information about current status
of project with marketing details.
Many people were saying that buying or searching house or property through broker is
not safe because of their dual nature .Generally they are making hype of the
developers’ project and hide negative side of the project.
QUS.3 Choose your preferable location and types of house you want to
purchase?
area of preference
Valid Cumulative
Valid new delhi 139 46.3 46.3 46.3
ghaziabad 81 27.0 27.0 73.3
noida 49 16.3 16.3 89.7
gurgaon 20 6.7 6.7 96.3
others 9 3.0 3.0 99.3
faridaba 1 .3 .3 99.7
new delh 1 .3 .3 100.0
Total 300 100.0 100.0
Total 300 100.0
160
140
120
100
80
60
40
20
Count
0
new delhi ghaziabad noida gurgaon others faridaba new delh
area of preference
Majority of the people prefer Delhi as the location (46.3%), then comes the no. of
Ghaziabad and Noida with 27% and 16.3% respectfully, Gurgaon stands fourth with
6.7%. The choice of area depends on the monitory condition and the facilities available
to people at a particular area.
➢ Most of the people want 3 BHK in NewDelhi area with price ranging from 35 to
55 lakhs.
➢ The demand for 2 BHK is bit less and varies from 15-20 lakhs.
➢ The demand for 1BHK is not much.
➢ People want 4 BHK in the range of 55 to 60 lakhs.
➢ There is not great demand of Penthouses and villas in Delhi and NCR region.
➢ Most of the people who are doing job or having business who want to purchase
3 BHK or 4 BHK prefer luxury house.
Q: Consumers preference of information related to property document from Real

Estate web portal, past record of builders, and marketing details-
prioriority amongst the three
Valid Cumulative
Valid property
274 91.3 91.3 91.3
documents
marketind
15 5.0 5.0 96.3
details
past
11 3.7 3.7 100.0
records
Total 300 100.0 100.0
Total 300 100.0
300
200
100
Count
0
property documents marketind details past records
prioriority amongst the three
From the above we can conclude that before going to buy a house
people generally look for the property documents which comes up to 91.3% of the total
responses, then the marketing details and the past records come.
Q: Is there any need for any regulating body in the real estate?
can't say
no
11
In this
question,
majority of the
people have a
view that there
is a need for
yes
some
regulatory body which can have a continuous eye on the real estate sector.
Very less people say the answer as ‘No’, and least no of people have ‘No reply’.
QUS.4: Do the Real Estate developers give possession timely?

Valid Cumulative
Valid yes 107 35.7 35.7 35.7
no 156 52.0 52.0 87.7
can't say 37 12.3 12.3 100.0
Total 300 100.0 100.0
Total 300 100.0
can't say
yes
no
The answer of majority was not in favor. Out of 300 people,156 said ‘no’ to this
comprising of 52% of the whole population. Whereas 106 said ‘Yes’ and Rest were in
two minds.
Q: Do you think govt. takes necessary steps to provide house to the common
man?
Valid Cumulative
Valid yes 98 32.7 32.7 32.7
no 148 49.3 49.3 82.0
can't say 54 18.0 18.0 100.0
Total 300 100.0 100.0
Total 300 100.0
can't say
yes
no
Majority said ‘No’ when asked this question and comprised of 49.3% of the total
answers, 32% said yes and 18% didn’t knew where to go.
Q. Cross Tabulation of the Place of preference & the Type of House which a
person likes to have.
C ount
p la c e o f p re f e re n c e o f a p e rs o n
n e w d e lh i g h a z ia b a d n o id a g u rg a o n fa rid a b a d o th e rs T o ta l
ty p e o f 1 B H K 4 2 5 1 12
hous e a 2B H K 24 25 15 7 3 3 77
c u s to m e r 3 B H K
84 42 27 12 1 6 172
p re fe rs
4B HK 15 9 3 5 2 2 36
PENT
2 1 3
HO US E
T o ta l 129 78 51 25 6 11 300
100
80
place of preference
60
new delhi
ghaziabad
40
noida
gurgaon
20
Count
faridabad
0 others
1BHK 3BHK PENT HOUSE
2BHK 4BHK
type of house a customer prefers
When the places of preference were cross tabulated with the types of houses the
consumers want then the result came out to be that:
Majority of the public want 3BHK houses (i.e. 172) and that too the demand is the
most in Delhi (82).
The least is the demand of the Pent Houses (total-3), which were in Delhi and
Noida region.
There is very less demand of 1BHk houses in the NCR region which is evenly
distributed throughout.
The demand for 2BHK houses comes second in the list with 77 out of 300 going
for it. This is mainly concentrated in Delhi and Ghaziabad area.
According to my survey, no one demanded Villas.
Q. Cross tabulation of the place of preference and the amount which a person is
willing to pay.
C ount
A M O U NT W ILLING T O P A Y in LA K H S
10-15 16-25 26-35 36-45 46-55 abov e 55 T otal
plac e of new delhi 5 18 60 36 8 2 129
preferenc e ghaz iabad 4 17 32 17 7 1 78
of a noida 5 13 20 10 1 2 51
pers on
gurgaon 1 6 10 7 1 25
faridabad 2 1 1 1 1 6
others 4 6 1 11
T otal 15 56 127 77 19 6 300
The graph below is self-explanatory:

70
60
50
place of preference
40
new delhi
30 ghaziabad
noida
20
gurgaon
10 faridabad
Count
0 others
10-15 26-35 46-55
16-25 36-45 above 55
AMOUNT WILLING TO PAY in LAKHS
According to the cross tabulation of the amount a person is willing to pay at a particular
place the results came out to be:
• Maximum people wanted to pay the amount ranging from 26-35 lakhs.
• The situation is same at all the places.
• Then comes the range between 36-45 lakhs. This trend is mainly at the places
like New Delhi, Ghaziabad, Gurgaon and other places. At Noida and Faridabad
areas people prefer 16-25 lakhs range.
Q. Cross Tabulation between the type of house a person is willing to buy and the
amount he is willing to pay.
C ount
A M O U N T W I L L I N G T O P A Y in L A K H S
1 0 -1 5 1 6 -2 5 2 6 -3 5 3 6 - 4 5 4 6 -5 5 a b o v e 5 5 T o t a l
ty p e o f 1B H K 10 1 1 12
house a 2B H K 2 43 20 11 1 77
c u s t o m e3r B H K
3 12 107 45 5 172
p re f e r s
4B H K 21 11 4 36
PENT
1 2 3
HOUSE
T o tal 15 56 127 77 19 6 300
The Cross-Tabulation of the types of Houses and their range shows the following
things:
• The demand for 3BHK houses with price range in between 26-35 lakhs is the
most.
• 3BHK is also in demand in the range in between 36-45 lakhs.
• The demand for 2BHK houses comes 2nd with the price range of 16-25 lakhs.
120
100
80
type of house a cust

60
1BHK
40 2BHK
3BHK
20
Count
4BHK
0 PENT HOUSE
10-15 26-35 46-55
16-25 36-45 above 55
AMOUNT WILLING TO PAY in LAKHS
Analysis of the three cross-tabulations:
• Majority of the people wanted 3BHK houses with price ranging from 26-45 lakhs
in New Delhi.
• The demand for 2BHK houses comes next with price ranging from 16-25, and
26-35.
• The demand for 2BHK houses is also there in range between 26-35 and 36-45
lakhs and mainly in cities like New Delhi and Noida.
• The demand for Penthouses is very less.
• Also the majority of people want to live in Delhi,
Q.10: What all documents you should look before buying house?
Peoples are now very conscious about property document. They were saying that while
buying or searching property they check property document, but since most of them do
not know the all property document required to check that’s why there is need to create
awareness about property document and builders should show the entire property
document to customers themselves.
While survey generally people gave name of fallowing property document –
• Link chain ownership document.
• Registry
• Map approval doc.
• Kheshara- Khatauni
• Sale deed
• Intakhap paper
• Paper shows approval from government authority
• Paper of agreement between buyer and seller
• No objection certificate (N.O.C.)
• Acquisition letter
• Payment receipts
• Power of attorney of land.
Q: What are your expectations from the web portal?
The responses to this question were varied, like people said they
• They didn’t know.
• They wanted Transparency.
• They Wanted the Web portal to provide the complete information.
• Some said they want the timely information.
• Some wanted the Web portal to highlight the full information of the Developer.
• Some even wanted all the legalities to be cleared by the Web-portals and then
displayed on it.
Q: What Problems have you faced while Dealing with the REAL ESTATE
DEALERS………..?
• There were varied Responses to this question
• Majority said that they wanted to get rid of the brokers.
• Some said they wanted the Developers to display their complete information on
line and to the customers.
• There were people who wanted Hidden costs to be absent.
• Some wanted to get rid of the false promises.
• Almost all of the people wanted that the Developers should show transparency
and provide them with each and every form of information which they wanted.
FINDINGS AND CONCLUSION:-
Findings:
• Most of the people are dissatisfied from the real estate marketing information
provided by the real estate companies, but very few people are strongly satisfied.
• 89% people are checking legal status of construction while buying/ searching a
house.
• Some of the people check delayed delivery penalty clause while buying a
property.
• 70.7% people want to check details of booking before buying or searching house.
• Most of the people have chosen PRINT MEDIA & BROKERS as a source of
information while buying or searching for a property.
• People who have chosen internet, print media, brokers, and personal reference
as a source of information for searching house or property are more satisfied
compare to the other sources of information.
• There is great demand of 2, 3 BHK house in near future in DELHI and NCR
region.
• Most of the people chose information related to the property documents as their
first preference compared to the marketing details of the project, past record of
builder and new policies of govt. related to real estate sector.
• Most of the people wanted the government to make policies in terms of legal,
technical and financial aspects which could create transparency in real estate
sector.
• Most of the people know only the names of few property documents and they
check only these documents while searching a property.
CONCLUSION:-
Now a day’s people who go for buying a house have become more aware about what
they should look for and the information they should seek, and are more concerned
about the selection of the right type of house for them. But majority of the people are still
unaware of the documents which they should look for before going to buying a house.
Here I have collected the perception and analyzed the expectations of the general
public as a whole. The conclusion thus is that people need to be more aware of all the
documents, the total legalities, and collect as much as information from the builders,
and then only they can do their investment with a free mind.
Thus because of the above reasons there is a need to create awareness among the
customers as well as project developers to give the customers the complete information
and the role of ‘TRUSTED PROPERTY’ to educate people is appreciated in this regard.
SUGGESTIONS:
On the basis of my findings, I want to make certain recommendations as follows –
Recommendation to Apeksha build homes Pvt. Ltd. –
• First and foremost, the database generated through the project should be put to
effective use through continuous follow-ups to the potential customers. A follow-
up should be made on the industry potential as a whole as well.
• Company should provide information according to people’s need and necessity.
And for that they can open daily polling on their web portal.
• Company should not always try to attract the new customers only, but should
also take feedbacks from existing once, and try to remove their problems and
learn from their experience.
• Company should make more contact with contractors and Architects to tap more
builders.
Recommendation to customer –
• Customers should check all the legal and technical documents and not only the
marketing details of the builders/project, before buying or searching house.
• Customers should go through all the terms and conditions of the project
developed.
• Customer should be aware of the government’s policy related to ‘Real Estate’.
Recommendation to Project Developer (Builder) –
• Builders should show their legal and technical documents to the customers, to
make them satisfied because most of the customers want to check it and this
also helps in creating a unique identity of the developers.
LIMITATIONS
• Un-availability of the desired personnel was the biggest constraint to this study.
Although appointments were made and followed up where possible but still there
were instances where the desired people were either unavailable or unwilling to
meet.
• No prior information regarding the addresses or other details of the offices to be
visited was provided, thus a few target persons were left uncovered.
• This project is completed in six weeks, so due to time constraints it was not
possible to cover all the area of Delhi and NCR region and mainly Delhi area was
covered followed by Noida , Ghaziabad and Gurgaon.
• Some dealers were hesitating to give supportive data. Some of them ignored the
questions which were supposed to be filled by them. Thus affecting the scientific
accuracy.
• Since the data is not evenly collected from the NCR region hence there is a
chance of biasness.
BIBLIOGRAPHY
Referred Books:
• Kothari C.R.- “Research Methodology” New Delhi Tata McGraw Hill In (95-102)
• Kotler Phillip –“Marketing management “analysis, planning implementation and
control.
• Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall of
India “6th edition
• Singh Harpreet–“Research Methodology”-Kalyani Publishers.(page no. 1-8, 68-
102)
Referred Websites:
• www.apekshagroup.co.in
• www.trustedproperty.org
• www.indianrealestateforum.com
• www.google.com
• www.propertywala.com
• www.indiatimes.com
• www.buisnessstanderd.com
• www.economicstimes.com
QUESTIONAIRE
(NOTE-All the information taken from you is only used for research purpose)
TOPIC-Understanding the effectiveness of advertising on Consumer’s Perception

& Expectations while buying a House.
Name-
…………………………………………………………………………………………………
Profession- Govt. service Pvt. Service

Business
Designation………………………………Name of
organization/Company……………………………….
Contact No. +91-……………………….

Email…………………………………………………………….
Age (in yrs) 25 to 30 30 to 35 35 to 40 More than

40
1) Rank the following detail according to their importance at the time of purchasing a
property? (Rank1 to the most important, 3 to least)
a) Property documents b) Marketing details of builder c)

past record
2) Tick the options which match your preferable location and types accordingly?
Type
Location
1 BHK 2 BHK 3 BHK 4 BHK Penthouses Villas
New Delhi
Ghaziabad
Noida
Faridabad
Gurgaon
Others
3) For the above chosen option how much are you willing to pay?
……………………………………………………………………………………………………
……….
4) Do you think real estate developers give possession timely?
a) Yes b) No c) Can’t Say
5) How much are you satisfied from real estate marketing information provided by real
estate companies?
a) Highly Satisfied b) Satisfied c)

Neutral
d) Dissatisfied e) Highly dissatisfied
6) Do you think the govt. takes necessary steps to provide house to the common man?
a) Yes b) No c) Can’t
say
7) What source of information do you prefer while buying /searching for a property?
a) Print media b) T.V. and Radio

c) Internet
d) Outdoor Add. e)Personal Reference

f) Broker
8) Do you think real estate web portal bridges the information gap between real estate
developer and customer?
a) Yes b) No c)
Can’t Say
9) What all documents you should look for before buying a house?
……………………………………………………………………………………………………
…………
10) What is your Expectation from the web portal?
……………………………………………………………………………………………………
…………
……………………………………………………………………………………………………
…………
11) What problems have you faced while dealing with the ‘real Estate’ dealers?
……………………………………………………………………………………………………
…………
……………………………………………………………………………………………………
…………
Thank you for sparing your precious time

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Brijesh Kumar Final Report 2010

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Final Research Project

For Submitted for Partial Fulfillment Of

“Masters of Business Administration”

Naraina Vidya Peeth Management Institute

I, Brijesh Kumar student of M.B.A at Naraina Vidya Peeth Management

Whatever information furnished in this project report is true to the

MBA IInd Year

Roll No: - 0844070008

2. Real Estate Industry of India 9

3. Financial Institutions in Real Estate 10

4. Challenges and Opportunities in the Real Estate Sector 12

5. Effect of Recession on Real Estate in India 14

6. Real Estate Scenario in India 25

7. Structure of Real Estate 33

8. Table & Chart 47

10. Data Analysis and Interpretation 85

10. Limitation of the study 108

12. Bibliography 109

13. Questionnaire 110

According to a report released by UBS Investment Research in April 2009, unsold

According to ASSOCHAM, the Indian domestic real estate market is estimated to be

A number of reforms introduced by the Government in recent years have contributed to

Growth in commercial office space requirement is led by the burgeoning outsourcing

Global Majors in Indian Real Estate

Financial Institutions in Real Estate

Retailers and Malls

Big Deals in Realty

It is estimated that in the residential sector there is a housing shortage of 19.4

Retailers and Malls

CHALLENGES AND OPPORTUNITIES IN THE REAL ESTATE

EFFECT OF RECESSION ON REAL ESTATE

Major Players in Real Estate

Growth in urban population 20-25%

25-48% rise in incomes

Residential Property Rates By 10-90%

Commercial Property Rates

Real Estate Pei 2008-09 $ 13 Billion

Real Estate Pei 2015 $ 50 Billion

Projected Demand of Residential Property 20 Million houses

In next five years.

Projected Demand of Residential Property 20 Million square feet.

In next five years.

1.1 Real Estate Industry in India:

Infrastructure Status to Housing: Infrastructure status should be provided to housing

Public Private Partnership: There is a need to evolve a regulatory framework that

Environmental Impact Assessment Notification: The notification specifies that no

Service Tax: Service tax in relation to construction of residential complexes having

Infrastructure (civil aviation, roads, and ports), electronics, beverages and

Commercial Real Estate

The residential property market in India constitutes almost 75% of the

Retail Real Estate

The Retail industry in India continues to be dominated by individual

Hospitality industry in India is growing at an annual rate of over 8%.

The Adani group is also setting up an SEZ at Mundra, covering

FDI in Real Estate

Estate is expected to have a favourable multiplier effect on the economy. As

India in a joint venture with Delhi based MGF Developments.

Growth and leverage to higher India growth

to 1.6m) is the main driver of Grade A commercial office space demand.

India was 31.1m square feet in 2006.

According to CRISIL, the number of 5-star rooms is expected to grow by 60%

Penetration of mortgage finance: