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Table Of Contents

INTRODUCTION
1.0 SCOPE OF THE PROJECT
1.1 Objective
1.2 Hypothesis
1.3 Experimental Procedures
1.4 Resources Utilized
2.0 LITERATURE REVIEW
2.1 Introduction of Literature Review
2.2 Overview of the Mobile Ecosystem
Figure 1: Mobile/Wireless Business Ecosystem Life Cycle
2.3 Overview of Platform Leadership
2.4 Fundamentals behind Open Source Platform
2.5 Introduction of Smartphone
Table 1: Worldwide Smartphone Sales
2.6 Summary of Literature Review
3.0 APPLE iPhone AND APPLICATION STORE
3.1 Introduction to Apple iPhone
3.2 Apple iPhone Application Store
Figure 2: App Store (Third Party Development Model)
4.0 GOOGLE ANDROD AND ANDROID MARKET
4.1 Google Android
4.2 Android Market
Figure 3: Amount of new applications by month
5.0 APPLICATION DATABASE
5.1 Introduction to Application Data
Table 3: Application Database
Figure 5: Android Market – Number of Applications/category/month
5.4 Observations from Collected Application Data
6.0 MOBILE APPLICATION DEVELOPERS INTERVIEW
6.1 Attending Mobile Industry Conferences
Table 4: List of Attended Conferences
6.2 Summary of One-on-One or Phone Interview
7.0 SURVEY DATA AND ANALYSIS
7.1 Introduction
7.2 Summary of the Average Responses (Descriptive Statistics)
Table 5: Most Important Mobile Platforms
Table 6: Mobile Platforms
Table 7: Important Factors for Application Development
Table 8: Biggest Problem in Developing Application
Table 9: Useful Resources for Making Development Decisions
Table 10: Level of Knowledge about Android
Table 11: Android Features
Table 12: Type of the Company
Table 13: Annual Marketing Expenditure
Table 14: Respondents’ Job Title
Figure 7: Job Title Response Count
Table 15: Years of Experience as Developer
Figure 8: Response Counts for Years of Experience
Table 16: Size of the Company/Developer Group
Figure 9: Size of the Company/Developer Group
Table 17: Location of the Company’s Headquarter
7.3 Correlations between Questions (Crosstab Results)
7.4 Summary from Survey Results
8.0 ECONOMIC JUSTIFICATION
8.1 Executive Summary
8.2 Problem Statement
8.3 Solution or Value Proposition
8.4 Market Size
8.5 Competitors
8.6 Customers
8.7 Cost Summary
Figure 10: Percentage of applications in different categories
8.8 Price Point
8.9 SWOT Analysis
Figure 11: SWOT Assessment
8.10 Investment Capital Requirements
8.11 Personnel
8.12 Business and Revenue Model
8.13 Strategic Alliance/Partners
8.14 Profit & Loss
Table 18: Profit & Loss Statement
Figure 13: Profit & Lost Graph for 1 year
Table 19: Norden-Rayleigh Financial Profile
Figure 15: Cumulative funding over time
8.15 Exit Strategy
9.0 CONCLUSION
REFERENCES
APPENDIX I – Team and Committee Information
APPENDIX II – Project Schedule
APPENDIX III – Android Device Analyses
APPENDIX IV – iPhone Application Volume
APPENDIX V – Android Application Volume
APPENDIX VII – iPhone and Android Application Database
APPENDIX VIII – Relevance of ENGR 201, ENGR 203, and ENGR 200W
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Analysis of the Emerging Android Market

Analysis of the Emerging Android Market

Ratings: (0)|Views: 1,267 |Likes:
Published by Kanav Sachdeva

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Published by: Kanav Sachdeva on May 03, 2011
Copyright:Attribution Non-commercial

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11/22/2012

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