Asia's Top 1,000 Brands 2010

Asia's leading media, marketing and advertising publication, Media, in conjunction with TNS, has
released Asia's Top 1,000 Brands survey for 2010.

Geographical coverage

The survey presents an overview of the local and global brands consumers think most highly of
across sectors and geographies.

In total, over 3,300 people across 10 markets in the region were interviewed including consumers
from Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and
Thailand.

Methodology

To determine the best brands in each of the product and service categories covered by the survey,
respondents were asked two questions:

 When you think of [product / service] category, which is the best brand that comes to your
mind? By best, we mean the one that you trust the most or the one that has the best reputation
in [product / service] category.
 Apart from the best brand that you entered, which brand do you consider to be the second-best
brand in the [product / service] category?

The survey covered 12 major product and service categories across a total of 80 sub-categories.
The main categories presented to each respondent included: alcohol & tobacco; financial
services; automotive; retail; restaurants; food; beverage; consumer electronics; computer
hardware & software; media & telecommunications; travel & leisure, and household & personal
care products.

Asia's top 20 best brands

RANK BRAND RANK BRAND

1 Sony 11 Coca-Cola

2 Samsung 12 McDonald's

3 Panasonic 13 Nike

4 LG 14 Starbucks

5 Canon 15 Honda

6 Google 16 adidas
7 Yahoo 17 7-Eleven

8 Nestlé 18 Colgate

9 Apple 19 Nokia

10 Hewlett-Packard 20 Facebook

Best in Class: Asia Pacific’s top brands

SUB - CATEGORY TOP BRAND

Consumer Electronics - Camcorder, TV, Home Audio, Music Player Sony

Mobile Phone / Smartphone Nokia

Social Networking Sites Facebook

Computer & Printer Hewlett-Packard

Bank HSBC

Insurance AIA

Car Toyota

Fast Food / Restaurant Chain McDonald’s

Soft Drinks Coca-Cola

Beer Heineken

Snack Food Lay’s

Instant Noodle Maggi

Milk Powder Nestlé

Jewellery Tiffany & Co.

Luxury Fashion Retailer Louis Vuitton

Sporting Equipment/ Apparel Nike

Cosmetics Shiseido
Fragrance / Perfume Chanel

Hotel Hilton

Budget Airline AirAsia