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Airtel Rebranding

Airtel Rebranding

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Published by Monica

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Published by: Monica on May 04, 2011
Copyright:Attribution Non-commercial

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04/20/2013

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1
A REPORT ON
 
³
AIRTEL RE-BRANDING´
 
SUBMITTED BY
MONICA PATTELA
ROLL NO: 10337BATCH XVIII, 2010-12DATE: 23-03-11
 
2
 
A REPORT ON
 
³AIRTEL RE-BRANDING´
 
SUBMITTED BY
MONICA PATTELA
ROLL NO: 10337DATE: 23-03-11BATCH XVIII
Report submitted in partial fulfillment for the award of Post Graduate Diploma in ManagementVIGNANA JYOTHI INSTITUTE OF MANAGEMENT(APPROVED BY AICTE, MINISTRY OF HRD, GOVT OF INDIA)
BACHUPALLY, HYDERABAD
 
 
3
 
Contents
ACKNOWLEDGEMENT: ............................................................................................................................. 4ABSTRACT: ............................................................................................................................................... 5INTRODUCTION ....................................................................................................................................... 6OBJECTIVE OF STUDY: .............................................................................................................................. 6LIMITATIONS: .......................................................................................................................................... 6SCOPE OF THE STUDY: ............................................................................................................................. 6METHODOLOGY: ...................................................................................................................................... 6Rebranding: ......................................................................................................................................... 6Objectives of Rebranding: .................................................................................................................... 7Challenges of Rebranding: ................................................................................................................... 7Types of Rebranding: ........................................................................................................................... 7Evolutionary rebranding: .................................................................................................................. 8Revolutionary rebranding: ............................................................................................................... 8Extent of rebranding: ........................................................................................................................... 8PartialRebrand ................................................................................................................................. 8Total Rebrand .................................................................................................................................. 8Process of rebranding: ......................................................................................................................... 9Rebranding Strategies: ....................................................................................................................... 10Reasons for Rebranding: .................................................................................................................... 10The ways of rebranding...................................................................................................................... 11DOs and DONTs of rebranding ........................................................................................................ 11Communicating the change: .............................................................................................................. 1
2
 TELECOMMUNICATION INDUSTRY: ........................................................................................................ 1
3
 AIRTEL REBRANDING: ............................................................................................................................ 1
3
 Reason: .............................................................................................................................................. 16REVIEW OF LITERATURE: .............................................................................
Error! Bookmark not defined.
 CONCLUSION AND SUGGESTIONS: ......................................................................................................... 17REFERENCES: ......................................................................................................................................... 18

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