Consumer Behaviour

Submitted by:
Amogh Sabharwal – 35
Gaurav Chamaria – 15
Aakash Rawal – 53
Sachin Rawal – 55
Harshit Grover - 57
 Life changed In Last 5 Years
• I became more confident
• I made some amazing & life long friends
• Travelled - saw life in a very different manner
• More fashion oriented
• “ I am not even close to the same person I was
a few years back! But this is a good thing.
Thats what College does to you”
 Lifestyle
• They say the lifestyle of each generation are
not alike.
• Party late in the night.
• Impulse buying – Shopping or Dining
• Gadget Freak - having whichever new gadget
that hits the world market
• Brand consious
• Frequent brand switching
 Products bought off late
• Apple iphone 4
• Playstation 3
• Apple Ipad
• Canon eos 550D (dlsr camera) & a EF 55-
250mm IS Lens