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HINDUSTAN UNILEVER Limited Final Project

HINDUSTAN UNILEVER Limited Final Project

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Published by Chirag Thakwani

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Published by: Chirag Thakwani on May 05, 2011
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08/07/2013

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INTRODUCTION
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians with over 20distinct categories in Home & Personal Care Products and Foods & Beverages.The company¶s Turnover is Rs. 20, 239 crores (for the 15 month period ± January1, 2008 to March 31, 2009).Hindustan unilever limited is a subsidiary of Unilever, one of the world¶s leadingsuppliers of fast moving consumer goods with strong local roots in more than 100countries across the globe with annual sales of ¼40.5 billion in 2008. Unilever hasabout 52% shareholding in HUL. Hindustan Unilever was recently rated among thetop four companies globally in the list of ³Global Top Companies for Leaders´ bya study sponsored by Hewitt Associates, in partnership with Fortune magazine andthe RBL Group. The company was ranked number one in the Asia-Pacific regionand in India.The mission that inspires HUL's more than 15,000 employees, including over 1,400 managers, is to ³add vitality to life". The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company,Unilever, which holds about 52 % of the equity.
Heritage
 
HUL¶s heritage dates back to 1888, when the first Unilever product, Sunlight, wasintroduced in India. Local manufacturing began in the 1930s with theestablishment of subsidiary companies. They merged in 1956 to form HindustanLever Limited (The company was renamed Hindustan Unilever Limited on June25, 2007). The company created history when it offered equity to Indianshareholders, becoming the first foreign subsidiary company to do so. Today, thecompany has more than three lakh resident shareholders.
 
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HUL¶s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely,Sunsilk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr,Annapurna, Kwality-Walls - are household names across the country and spanmany categories - soaps, detergents, personal products, tea, coffee, branded staples,ice cream and culinary products. They are manufactured in over 35 factories,several of them in backward areas of the country. The operations involve over 2,000 suppliers and associates. HUL's distribution network covers 6.3 million retailoutlets including direct reach to over 1 million.HUL has traditionally been a company, which incorporates latest technology in allits operations. The Hindustan Lever Research Centre (now Hindustan Unilever Research Centre) was set up in 1958
Do
ing
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ell
by do
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ood
HUL believes that an organisation¶s worth is also in the service it renders to thecommunity. HUL focuses on hygiene, nutrition, enhancement of livelihoods,reduction of greenhouse gases and water footprint.It is also involved in educationand rehabilitation of special or underprivileged children, care for the destitute andHIV-positive, and rural development. HUL has also responded in case of nationalcalamities / adversities and contributes through various welfare measures, mostrecent being the relief and rehabilitation of the people affected by the Tsunamidisaster, in India.HUL¶s Project Shakti is a rural initiative that targets small villages populated byless than 5000 individuals. Through Shakti, HUL is creating micro-enterpriseopportunities for rural women, thereby improving their livelihood and the standardof living in rural communities. Shakti also provides health and hygiene educationthrough the Shakti Vani programme.The program now covers 15 states in Indiaand has over 45,000 women entrepreneurs in its fold, reaching out to 100,000villages and directly reaching to over three million rural consumers.HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among ruralIndians and aims to bring down the incidence of diarrhoea. It has already touched120 million people in approximately 50, 676 villages across India.
 
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If Hindustan Unilever straddles the Indian corporate world, it is because of beingsingle-minded in identifying itself with Indian aspirations and needs in every walk of life.
 
Typ
e
 
Public company BSE:500696 
 
I
n
dus
tr
y
Fast Moving Consumer GoodsFMCG)
 
Fou
n
d
e
d
1933
Hea
dqu
arter
s
Mumbai,India 
e
y p
e
op
le
 
Harish Manwani(Chairman), Nitin Paranjpe (CEO andManaging Director)
P
r
oduc
t
s
Home & Personal Care, Food & Beverages
even
u
e
 
17,873.44crore(US$3.97 billion) (2009-2010)
[1]
 
 
N
et
 
in
com
e
 
2,202.03crore(US$488.85 million)
Emp
l
oy
ee
s
Over 65,000 direct & indirect employees
P
arent
 
Unilever Plc (52%)
W
e
bs
ite
 
www.hul.co.in
 

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