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goat milk yoghurt

goat milk yoghurt

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Published by roxanarosescu

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Published by: roxanarosescu on May 05, 2011
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05/05/2011

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Goat milk yoghurtnaturally goodAdd to favourite plansZambian goat houseThis business plan proposes to:1. Set up a profitable yoghurt production and sales company2. Economically empower the women from Shimabala, Zambia3. Show the potential of dairy goats for developing countries4. Exploit the specific benefits from goat milk in comparison with cow milkThe business idea is a continuation of activities already realized. There is goat milk production in the Shimabala region, now we need to turn the surplus milkinto an economic activity. Zambia likes sour milk based products. In Lusaka there is a market for professionally produced yoghurt.The BusinessWhat is your product/service?Business conceptThe business is simple. Fresh goat milk will be purchased from the farmers in the area. From this milk yoghurt will be made in about 24 hours. We aim at a smallscale capacity of 1000 liters per day. This yoghurt will be packaged in 250 mland 500 ml cups and sold within 21 days in Lusaka. The going prize for retail packaged yoghurt is EUR 0,60 for 250 ml. The cost price of the milk is about EUR 0,30 assuming that we need 2 liters of milk for 1 liter of saleable yoghurt; packaging and other costs are about EUR 0,20 and expected earnings before tax are about EUR 0,10 per unit or about 16%.CustomersThe customers will be the people in the big city that buy at the supermarkets. This gives us a potential customer base of 200,000 â
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300,000 people. Assuming daily output of 2000 cups a day this means we have to achieve a penetration of 1%. Thisshould be feasible given the special benefits of the product compared to regular yoghurt.The first year we expect to have about 100 clients a dayThe second year we expect to increase this to 250 a dayExplain how you will sell your product/service (marketing strategy) and how youwill reach your customers (distribution strategy)?FeasibilityMarketing strategyWe will market the yoghurt as a special dessert with sampling backing in the supermarkets. The benefits of the milk will be printed on the packaging. We will sell directly to the supermarkets and eventually the tourist lodges in the parks and Victoria Falls area.Potential competitorsThere are some farms producing yoghurt types from cow milk. We expect to produceyoghurt with different product characteristics because it is made out of goat milk plus we have technical back up from the Netherlands on dairy technology. Incomparison with Parmalat we expect to have a niche market.Business Partners1. X. Chuulu, Zambian national, temporary resident the Netherlands2. Van Dijk Kaasmakerij BV, Hulten, the Netherlands, private company, technological support, part of the investment money3. Heifer Project International, Lusaka, Zambia, NGO, provider of dairy goat management training4. Shimabala Womenâ
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s Club, Shimabala, Zambia, CBO, owners of the goats, milk suppliers5. Heifer Project Netherlands, Roosendaal, the Netherlands, NGO, network partner, potential fund raiser6. Heifer Project France, Lille, France, NGO, network partner, potential fund raiser

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