Tonatuni.

com
Sabyasachi Bosu

01911836857
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This is a business plan. It does not imply an offering of securities.

 Table of Contents

1. Executive Summary.................................................................................................................................5
1.1. Objectives.........................................................................................................................................6
Tonatuni.com..............................................................................................................................................6
1.2. Mission..............................................................................................................................................6
1.3. Keys to Success.................................................................................................................................7
2. Company Summary.................................................................................................................................7
2.1. Company Ownership........................................................................................................................7
2.2. Start-up Summary.............................................................................................................................8
2.3. Company Locations and Facilities....................................................................................................9
3. Services..................................................................................................................................................10
3.1. Service Description.........................................................................................................................10
3.2. Competitive Comparison................................................................................................................10
3.3. Sales Literature...............................................................................................................................11
3.4. Fulfillment.......................................................................................................................................11
3.5. Technology.....................................................................................................................................11
3.6. Future Services................................................................................................................................11
4. Market Analysis Summary....................................................................................................................12
4.1. Market Segmentation......................................................................................................................12
4.2. Target Market Segment Strategy....................................................................................................13
4.2.1. Market Needs...........................................................................................................................14
4.2.2. Market Trends..........................................................................................................................14
4.2.3. Market Growth.........................................................................................................................14
4.3. Service Business Analysis..............................................................................................................15
4.3.1. Business Participants...............................................................................................................16
4.3.2. Distribution Patterns................................................................................................................16
4.3.3. Competition and Buying Patterns............................................................................................16
4.3.4. Main Competitors....................................................................................................................16
5. Web Plan Summary...............................................................................................................................16
5.1. Website Marketing Strategy...........................................................................................................16
5.2. Development Requirements............................................................................................................17
6. Strategy and Implementation Summary.................................................................................................18
6.1. SWOT Analysis..............................................................................................................................18
6.1.1. Strengths..................................................................................................................................19
6.1.2. Weaknesses..............................................................................................................................19
6.1.3. Opportunities............................................................................................................................19
6.1.4. Threats......................................................................................................................................19
6.2. Strategy Pyramid.............................................................................................................................20
6.3. Value Proposition............................................................................................................................20
6.4. Competitive Edge............................................................................................................................20
6.5. Marketing Strategy..........................................................................................................................20
6.5.1. Positioning Statement..............................................................................................................21
6.5.2. Pricing Strategy........................................................................................................................21
6.5.3. Promotion Strategy..................................................................................................................21
6.5.4. Distribution Strategy................................................................................................................22
6.5.5. Marketing Programs.................................................................................................................22
6.6. Sales Strategy..................................................................................................................................24
6.6.1. Sales Forecast...........................................................................................................................24
6.6.2. Sales Programs.........................................................................................................................27
 Table of Contents

6.7. Strategic Alliances..........................................................................................................................28

6.8. Milestones.......................................................................................................................................28
7. Management Summary..........................................................................................................................30
7.1. Organizational Structure.................................................................................................................31
7.2. Management Team..........................................................................................................................31
7.3. Management Team Gaps................................................................................................................31
7.4. Personnel Plan.................................................................................................................................31
8. Financial Plan.........................................................................................................................................32
8.1. Start-up Funding.............................................................................................................................32
8.2. Important Assumptions...................................................................................................................33
8.3. Key Financial Indicators.................................................................................................................33
8.4. Break-even Analysis.......................................................................................................................34
8.5. Projected Profit and Loss................................................................................................................35
8.6. Projected Cash Flow.......................................................................................................................41
8.7. Projected Balance Sheet..................................................................................................................43
8.8. Business Ratios...............................................................................................................................44
8.9. Long-term Plan...............................................................................................................................46
8.10. Valuation.......................................................................................................................................46
8.11. The Investment Offering...............................................................................................................47
8.12. Use of Funds.................................................................................................................................48
8.13. Payback.........................................................................................................................................49
 Tonatuni.com

1. Executive Summary
Item body here

Highlights

$1
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Sales $1
GrosMagin $1
$0 NetProfi
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FY2013456

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1.1. Objectives

Tonatuni.com

“two twits one world.........."

tonatuni.com is a social affiliating website. Main target of this website is offer free and paid
membership for adult citizens all over the world and help them to find their exact match
through friendship, chatting,online dating from our website.

The objectives of this business plan are:

1. To provide a written guide for starting and managing this online datign site business; a
strategic framework for developing a comprehensive tactical marketing plan.

2. Aid to find dream partners to our free and paid (gold & silver) members

3. The scope of this plan is to provide detailed fiancial projection of this business.

The objectives of Tonatuni.com are:

1. Partner- To aid our members to find their desire partner to a single click avoid any
hazards.

2.Profit - To generate sufficient profit to finance future growth and to provide the
resources needed to achieve the other objectives of the company and its owners.

3. Growth - To grow the business at a rate that is both challenging and manageable,
leading the market with innovation and adaptability.

4. Citizenship - To be an intellectual and social asset to the community and environment.

(Contribute various CSR acvities).

We want to facilitate the members to find their beloved partners and find a secure and prosper
future.

1.2. Mission

Tonatuni.com's mission is simple and straightforward:

• Purpose - Tonatuni.com wants to be a reliable trusty website near the adult citizens to find thier
pairs. Fulfill the desire of the adults to find their dream partner through online chatting, dating,
making friendship through our website with out cheating. Offering various benifits for our
teenage members.

• Vision - By providing fast response, informed expertise, and consistently high quality
service, Totuni.com generates enough satisfied repeat customers to provide better offers and service.
This generates sufficient profits to provide a comfortable living for the owners.

• Mission - The short term objective is to start this company quickly and inexpensively. The long term
objective is to grow the company into a stable and profitable entity that the owner can easily and
comfortably manage.

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Building longterm relationships to our customers and make them loyal. Besides achieve new customers
through their loyal promotional acivities.

• Marketing Slogan - "two twits one world...........”

1.3. Keys to Success

The keys to success for Tonatuni.com are:

• Marketing and Networking

• Responsiveness

• Quality services (getting the job done right the first time, offering 100% guarantee).

• Relationships (developing loyal repeat customers - retainers).

2. Company Summary
Tonatuni.com will be a start-up venture with the following characteristics:

• Tonatuni.comwill initially be a partnership oriented business.

• The goal will be to start the venture as inexpensively as possible, with no debt financing.

• Tonatuni.com will set up their office at an aristocrate area in Dhanmondi, Dhaka. A well interria decorated
flat will take as their office to prove their visibility and bring the speedness to their work.

2.1. Company Ownership

Tonatuni.com is partnership based privated limited company. They owenship shares is splited among
three members.

The names and alloted shares are below

MR.X-50% (Unlimited liability)

MR.Y-25% (limited liability)

MR.Z-25% (limited liability)

Here Mr.X holds the maxium shares so he is the Chairman as well as the Managing director of this
company and the other owners takecare the engineering and administrative sites of this firm. In
case of policy formulation and impletation both partners meet together in every week with the head of
others fuctional departments head and originate strategis mutually.

This company is government registered and the registration number is G04123698

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2.2. Start-up Summary

In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up as
inexpensively as possible. This is in line with industry figures that show that online service firm start-ups
are ideal entrepreneurial opportunities with very low start-up costs. Total start-up expenses
for Totatuni.com come to Tk.150000, all of which will be financed through owners investment.

• Most expenses are typical start-up paperwork fees (legal, accounting, etc.).

• Cash requirements consist of one month's rent as a reserve.

• Tk.25000 for expensed equipment will be used to purchase a new brand computer.

Start-up

Requirements

Start-up Expenses
Legal TK25000
Stationery etc. TK8000
Insurance TK40000
Rent TK7000
Computer TK25000
Other TK6000
Total Start-up Expenses $0

Start-up Assets
Cash Required TK150000
Other Current Assets TK25000
Long-term Assets TK50000
Total Assets #VALUE!

Total Requirements #VALUE!

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Start-up

$10
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
ExpensAtR34

2.3. Company Locations and Facilities

This is a home office venture, located in a aristocate place in Dhanmondi, Dhaka.

• Computer facilities will initially consist of the owner's existing system.

• Telephone and Mobile- We offer non stop callcentre service for our customers for their better services.
We provide our services to use every mobile numbers who operate their services in our countries and
also use the land line of btcl.

• Internet- We use high speed internet services from the top internet service providers in our country for
providing continious support to our customers.

• Utilities are already provided, included in the space rent of Tk7000.

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3. Services
Tonatuni.com is a online service base firm and it will provide the following services to its members.

1. Social communicaation facilities

2. Text Chatting, Video chatting, Online Dating

3. Friendship and Long term relationship

4.Mail sharing, Video Sharing

5.Current News

3.1. Service Description

Tonatuni.com will provide it's service in board categories on the basis its customers type.

It offer both free and paid membership oppotunites

The paid members are two types -gold member & silver member

Gold member offer unlimited oppoutunity from this site. To be a gold member we offer Tk.4000/y
(downpayment 1000) and it is automatically updated every year.

To be a silver member one's need only Tk.3000 /y (downpayment 500) and member need registerd
every year.

In case of free membership they also register in our site but they can not enjoy the same benifits like
paid members. They can enjoy text chatting, email sharing and add friends.

We also offer some packages for free members to enjoy the full benifits such as TK.2000 for two months,
Tk. 1000 for one month package,

3.2. Competitive Comparison

There seems to be four major classes of competition in on line service based industry:

• Worldwide dating sites - Worldwide dating and matrimoney companies will be our major competitor to
hold the maximum market shares. These are match.com, plentyoffish, eharamony.com, zoosk.com,
jevonsathi.com etc.

• Local dating sites - Local dating sites in Bangladesh also our competitors to capture market shares
such as bdmatch.com, bdprem.com, onelovenet.com, borbodhu.com etc

• Country base dating sites: To get green card and be a legal citizen some person register the dating
sites to his desire country's dating websites and share his feeling, find friends. This type of websites also
threat to capture the market.

Websites of Canada-chemistry.com, singleset.com,date.com etc

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3.3. Sales Literature

Tonatuni.com will start with some basic self-generated literature to establish

initial positioning:

• Logo and theme - An attractive logo and theme develop which can able to express the services of the
firm and it also use in company's website and every promotinal and official activities.

• Stationery - The theme paper is available in various formats for use as company stationery.

• Brochure - Likewise, pre-printed paper is available, along with software templates for generating
brochures

• Web Presence - As an online service oriented firm we have to develop a website for making social
communication to our members including providing all kinds of benifits to our customers

• Response Templates - As common problems/solutions are encountered and solved, a set of

standardized templates for initial responses will be developed. This will shorten response time and
eliminate confusion in providing quick solutions to routine issues.

3.4. Fulfillment
The fulfillment of services for Tonatuni.com is provided by the owners. The ultimate deliverable is the
owners expertise and problem solving ability, coupled with an open mind and ease of communication
that will result in the customer's complete confidence in immediate and lasting results.

3.5. Technology
Technology is, of course, vital to the success of Tonatuni.com It is imperative that the owners stay up-to-
date on the latest technological developments in the online industry. In addition, it will be important to
devote a reasonable portion of each year's revenues toward upgrading the equipment and software used
by in its Tonatuni.com normal operations.

3.6. Future Services

We have to prepare a long-term service strategy. So we have to provide some extra facilites to our
members in future. The upcomming services are

• Group chatting
• Group video sharing
• Linking with other social sites
• Link with carrer sites
• In future we also offer our members to submit their full resume for martimonial activities.
• Online game
• Free sms service and sample sms
• Astrology
• Link with Honeymoon and tragvel agency sites

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This upcomming services make our business more lucrative and popular to all kind of market
segmentations.

4. Market Analysis Summary

By definition, the dating site firm deals with social communicating activities. These products can be practical,
informative, entertaining and/or decorative products most often imprinted with the sponsoring advertiser's
name, logo, slogan, or message, and almost always retained and appreciated by the end recipients who take
this service free or payment package. Sales in the advertising specialties industry have been growing at a
rate of almost 9% per year since 2005 and reached over $7 billion in sales last year.

In this service sector, few service firms operate their activites all over the world and they capture the highest
market share. These are mainly UK and USA based company. Their activites are more reliable, fast and
acceptable to worldwide customers. All the sites in this industry offer free registration for their potential
members and offer various services

Firms also offer unlimited access opportunity to their paid members and provides some extra opportunities
and services that can not enjoy free members. Thier pricing method also vary from their package.

Most of the dating sites promote them through newspapers, television advertisements and also the other
websites and serch engine. In this case they mainly use various career websites and daily magazines and
newspapers websites. Besides they also use brouchers, newslaters, banners to promote them.

The members of this site fun, make friendship throuh online. Paid members can share their video, image,
make phone call for meeting together. Phone call are only permitted for registered members.

4.1. Market Segmentation

Tonatuni.com is online dating service firm. It play a huge role among the persons who are seeking
friends for gossiping or establish long term serious relationship. It also help the parents to choose bride
or bridegroom for arranger marriage.

On the basis our market research we split our market into four basis segments.

1. Worldwide dating sites 2.Local dating sites 3.Individual/Marriage maker sites 4.Country base dating
sites

Among of them Worldwide dating sites occupy highest market shares and they are more reliable among
the consumers.

We selet our market segment based on thier age, life style and their perception and desire level.

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Market Analysis
2011 2012 2013 2014 2015
Potential Customers Growth CAGR
Unmarried (18-36) 80% 300,00 540,00 972,000 1,749,6 3,149,2 80.00%
0 0 00 80
Married 15% 80,000 92,000 105,800 121,670 139,921 15.00%
Seperated 5% 25,000 26,250 27,563 28,941 30,388 5.00%
Total 69.20% 405,00 658,25 1,105,3 1,900,2 3,319,5 69.20%
0 0 63 11 89

Market Analysis (Pie)

Unmaried(18-36)
Maried
Sepratd

4.2. Target Market Segment Strategy

Basically we select three market segments on the basis on age and maritul status-

1. Single (18-36)= They are the adult citizens and we look them to make our customers

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2. Married =Teenage boys and girls. They are our potential customers and we offer various opportunites
for them in our sites.

3.Seperated = These segments also visits our sites and we try to attract them. But they are very sernior
and not visits freequently.

The top two mainly our prime target customers and we design our marketing mix activites to make them
satisfy always try to cope a deep, clear and districtive image in the mind of our customers.

Customers Life style is also important in service sector.

Based on their life style we offer paid membership (gold and silver) and free membership facilities for our
customers

To know perception and desired level of your customers about your customers is very important to
suggest the perfect match of your customers. To gather informtion about their perception and desired
level we generate some questionnaire when our members comple their log on page and after giving the
answers we permit them to access to our website. Through this information we can understand the iq,
perception and desired level of our customers.

4.2.1. Market Needs

Our customers needs reliable friends for sharing their ideas, fun and images.

4.2.2. Market Trends

As a online base service firm our service is not only restricted in Bangladesh. We can offer our
service all over the world.

In traditional dating, the young guys meet together in any park, restaurent or any place which they
fell secure but some times it would not secure for them. But through online datiang they fell
security because nobody can disturb to them.

Because here they can communicate huge number of friends so to chat each other they can able
to find their best pair.

4.2.3. Market Growth

The growth rate of this market is very optimistic. Every year more than 50000 members are
registered them in various website as paid and free membership. At first they join as a form of
free member but when they are satisfied about the performance of this site then they want to be
registered members in this site.

Market Growth Rate

2006 2007 2008 2009 2010 2011

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Single (18-36) 25000 35000 50000 100000 200000 300000

Married 10000 25000 40000 55000 70000 80000

Seperated 5000 8000 10000 15000 20000 250

Growth Rate

Single (18-36)
Married
3rd Qtr

4.3. Service Business Analysis

We service social communicating, online dating to our customers. We do not hire our service. Customers
take our service at their own interest and we just make a link with them.

We categorize our customers into four segments

Worldwide competitors

Local Competitiors

Desired country dating sites

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4.3.1. Business Participants

There are approximately 50 dating websites in Bangladesh. All of them provide similer service to
their members. But their are some websites which is very much popular among the teenage and
young guys.

4.3.2. Distribution Patterns

To distribute our service to our customers we have to make a web site including all of our
contains and uploded it in server. Here we have to notice that we want to provide better service
than our competitors with in cost limitation.

4.3.3. Competition and Buying Patterns

In our business service competition is much more. We face huge competition from our native
competitors and world wide competitors.

4.3.4. Main Competitors

Our main competitiors is world wide dating sites

Our local/native dating sites

Developed/Desired countries dating sites

5. Web Plan Summary

Our website, is an opportunity to offer current information on special events, menu offering, service
announcenments, community or forum events, campaign and many other everts and services for our
customers.

5.1. Website Marketing Strategy

As an online service firm we use our website as the media of communication and reach our service, offer
to our exisiting and potential customers. To make a positive attraction we have to create magnetism
website with asthetic colorm, sign and symbol. We can use the image of two twits at our website
beginning page and it contains the name of our site and our USP or Caption below the website name.

In first page we create link to go other pages and visits our linked pages and extra servies. We create
sing up/to be registerd button for our new members and also create sing in button for our existing
members to enter our site.

For our new members who first time enter our webpage through the sing up/to be registerd button to
find their perfect twit, we provide them some 6 pages questionnaire which contains various questaions
about their name, personal life, expectation, ambition and their knowledge of iq.

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For our new user at first we provide first page questionnaire which contains some questains about user
full name, valid email id, user name, password, country, provice, city, street, zip code, tele phone/cell
phone number and date of birth.

After successfully completementment of first page second page will come with some mandatory
questions like his/her education back ground, occupation, monthly income, religion, race, hobby etc.

In third questionnaire contains about the maritul status, children number, children expectation, height,
weight, body type, eye color, hair color, smoking habit, drinking habit .

In fouth page you have to ask about your match which qualification you expect from her and have you
any questains and suspections about his/her personal life.

In fifth page you have to fill some inteligency measurement questions and you have to put your own view
in some questions. In inteligency measurement questions you may have to show some picture and want
to know your opinion about it.

In idea generation questains you may have to ask some questains about current affiars and ask you how
can you solve the matter. Such types are questions are-

1. If you could change anything about your physical apperane, what would you change?

2. If you had magical powers, how would you use them to help society?

3.What do your propose as a solution to the Israel & Palestine conflict?

4.What type of campaing you want to suggest to lift Sundorbon at the top position of world new 7
wonders.

In sixth page you have to upload your image, give a caption, write some sentence about you and your
twit in seperate box with in 150 characters.

At last a confirmation letter send your email accouont with a link and verification code and you have to
confirm your membership through the link or verification code. If any one want to upgrade his/her
membership to get more benifits then he/she must have to paid member.

We also create various link with other websites for providing better service to our customers and also
provide the advertisement of various educational institution, career opprtunity for our members.

5.2. Development Requirements

Now days most of the web desinging firms are build up to provide service of web page desiging, hosting
with a reasonable price. But to put our cash in our hand we have to build our website by ourself and
hosting it through the help our expertise. To make it successful we have to recruit some technical
expertise who have sound knowledge about it and make a technical wing.

This wing includes with engineer, web designer, animiator, cartunist, multimedia and graphics.

This wing perform all activities and responsibility regarding building, maintaining and problem solving.

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6. Strategy and Implementation Summary

After successfully completing the business plan we have to review it and then implement it in real market. In
real marketing image development is a big factor so from the beginning of our business we have to build up a
positve image of our firm to our customers, stake holders.

From the beginning it is diffiicult for us to ger expected response from the market but after passing some
months when we familiar in the market we can achieve our target.

6.1. SWOT Analysis

We have some strenghts. These are following

1.Strong financial based

2. Updated technology

3. Skilled expertise

4. World wide operational activites

5. Quality service

6. Large promotional activites

We have some weakness also-

1. As a new firm we can not access easilly in the market because the stable companies are more familiar
to us.

2. Difficult to capture the major portion of market share

3. Unaviability of skilled workers

We enjoy some opportunites

1. Set up our office at an aristocate place

2.Offer huge benifits for our potential and current members

3. Provide various useful links and advertisements in our webpage

We anxious about some threats

1. Unadvancement of technology

2. Conservating mindness of old citizens regarding this sites

3. Fraud sites

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6.1.1. Strengths
We have some strenghts. These are following

1.Strong financial based

2. Updated technology

3. Skilled expertise

4. World wide operational activites

5. Quality service

6. Large promotional activites

6.1.2. Weaknesses
We have some weakness also-

1. As a new firm we can not access easilly in the market because the stable companies are more
familiar to us.

2. Difficult to capture the major portion of market share

3. Unaviability of skilled workers

6.1.3. Opportunities
1. Set up our office at an aristocate place

2.Offer huge benifits for our potential and current members

3. Provide various useful links and advertisements in our webpage

6.1.4. Threats
1. Unadvancement of technology

2. Conservating mindness of old citizens regarding this sites

3. Fraud sites

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6.2. Strategy Pyramid

6.3. Value Proposition

The value proposition offered by Tonatuni.com is quite simple: fulfill the need and desire intention of our
members to communicate them and and create link between them at a very reasonable and competitive
rate. Most important, Tonatuni.com offers a 100% satisfaction guarantee, thus building and retaining the
client's confidence. It also provide free registration for its members.

6.4. Competitive Edge

Item body here

6.5. Marketing Strategy

Target Market and Market segmentation: We divide our target market and market segmentation on the
basis of our customers life style, income level, age, sex, preferece, expectaton and personality.

Our target market are-

1. Young generations

2.Seperated

3.Married Coupls

To attract them we take wide variety of marketing and promotional strategy and provide them better
service, support and solution with in a competitive and reasonal price rathen than our competitors do.

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6.5.1. Positioning Statement

There are four main parts to an internal positioning statement.

1. Your Target: As a online dating site firm our main targer customers are young
generations and seperated men & women who seek fun, friendship and long term
relationship through online dating sites. Besides sometime married couple also visit our
page for doing fun and making friendship.
2. Frame of Reference Through providing better service, well establish marketing,
saling and promotional strategey and effectice use of reference group in society we can
able to make a deep position in our target customers minds. Besides to participate in
various social activities and performing CSR we can make a transparent image on our
customers mind.
3. Point of Difference Lots of firms are now doing their business in this sector so to
make our firm attractice and productice we have to innovative and creative in idea
generation. We have to provide better and uniqe service than our competitiors and in
a competitive price.
4. Reasons to Believe We have to convice our customers why our firm is different
that other sites. Because as a new site we have to appreciate our customers to visit our
site besides some customers visit our site as their own interest. So as our own interest it
is our duty to make our visitors satisfy from their first visiting time and retain them to
provide our servicem, browsing speed, information and other updated services.

6.5.2. Pricing Strategy

As a new business firm we follow market penetration pricing strategy to enter a new market or
build on a relatively small market share.

We divide our pricing strategy into two form-The paid members are two types -gold
member & silver member

Gold member offer unlimited oppoutunity from this site. To be a gold member we
offer Tk.4000/y (downpayment 1000) and it is automatically updated every year.

To be a silver member one's need only Tk.3000 /y (downpayment 500) and member
need registerd every year.

In case of free membership they also register in our site but they can not enjoy the
same benifits like paid members. They can enjoy text chatting, email sharing and
add friends.

We also offer some packages for free members to enjoy the full benifits such as
TK.2000 for two months, Tk. 1000 for one month package

6.5.3. Promotion Strategy

As new service based firm we use extensive promotional method to promote our website near our
consumers. We launch advertisement on newspaper, magazines, television, fm radio channels.
We also use the jobs websites and other websites to promote ourselves. Besides we can use
billboard, banner at right place in the important place, use lift late, brochers, newsletter etc to
reach our potential customers.

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We use proactive marketing strategy to reach our target customers.

6.5.4. Distribution Strategy

To promote our dating site we have to use search engines alone, then we may have to need
start using other methods to promote and dristibute your web pages. Submitting our site to
various search engines won't guarantee our success. So we have to follow Below are ten
strategies to promote and distribute your website success

 Write free quality articles and publish them on various article directory sites.

Of course, the more articles we write and have published,the better the chance of the search
engines indexing our content.

 Write a top notch resource box.

A resource box helps the reader to know more about us and our website URL.

 Ensure you have your Name and website address at the bottom of the article.

This is to make our prospects find our dating site.

 Join forums and discussion groups.

Look for dating forums and discussion groups and submit useful comments. We might get people
who may be interested in our dating services.

 Start a blog and write regular posts.

Google loves blogs a lot. So we have to write and post blogs, offerr newsletters for our site
subscribers.Fortunately, our dating software and script already has these features.

 Exchange links with other dating site webmasters.

 Write an online dating e-book or report on our dating niche and give it away it for free.

This is a bright move if we want to begin building our customer data base.

 Use offline Promotion Strategies

 Hand out business cards with our website details

 Get ourself well-known and promote by word of mouth

6.5.5. Marketing Programs

Through we are in the dating affiliate program business, the listed affiliate dating sites are cut out
to give you a great income potential. They have a healthy range of highly marketable products or
services supported by good marketing material that we have to use straight off the shelf. Putting
up a strong selling message with a dating affiliate program should be a piece of cake, which of
course strengthens of our w
Page 22
 Tonatuni.com

The Best Dating Affiliate Programs

3 most popular programs

Base L
Rank Program Score
Commission C

1 EasyD 7.75 $80 CPA y

ate

2 Easyfli 7.25 55% CPO y

rt

3 Friend 6.38 $50 CPA y

Finder

4 Chemi 6.25 $69 CPA y

stry

5 Lavalif 5.75 $56 CPA n

e

6 5.00 $55 CPA n

Americ
an Singles
Page 23
 Tonatuni.com

eb site.

6.6. Sales Strategy

As a new service firm at first we follow indirect sales strategy because it is a less used, but more
sophisticated sales technique. To use an indirect sales strategy means to change the rules of the sales
evaluation process. If do this by introducing new capabilities and criteria that the competition may not
have and making them essential to the buyer's evaluation criteria.

6.6.1. Sales Forecast

Item body here

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 Tonatuni.com

Sales Forecast
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Unit Sales
Row 1 0 0 0 0 0
Row 2 0 0 0 0 0
Row 3 0 0 0 0 0
Total Unit Sales 0 0 0 0 0

Unit Prices FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Row 1 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00 $0.00 $0.00

Sales
Row 1 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0

Direct Unit Costs FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Row 1 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of Sales

Row 1 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0

Page 25
 AprMayJunlgSeOctNovDFb $0 $0 $0 $0 ow3R $0 Row2 $1 Row1 $1 $1 $1 $1 $1
Sales Monthly
Tonatuni.com

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 Tonatuni.com

Sales by Year

$1
$1
$1
$1
Row1 $1
Row2 $1
$0 Row3
$0
$0
$0
$0
FY2013456

6.6.2. Sales Programs

We takes various promotional strategies and implement it in real life to increase our sales-

1. Provide advertisement through various medias

2. Use reference groups to promote our service

3.Perform various CSR activites and sponsers various social, cultural and educational activites
for selling our products

4. Arrange talkshow, debate for young unmarried guys with thier paents, newly married couple
from dating web sites to learn their emotion, expectation about their life.

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 Tonatuni.com

6.7. Strategic Alliances

To make our websites we have to make strategic alliance with some local, foreign and worldwide
dating sites. It increases our streagths and prodive us more flexibility as well as opportunities to
run our service. Through the strategic alliance we use the develop sites technology, their
information and their expertise and can operate our services worldwide with in a minimum costs.

Strategic allaince with Local Companies-

1. www.bdmatez.com

2.www.bdprem.com

3.www.metrodate.com

4.www.onelovenet.com

Strategic allaince with Foreign Companies

1.www. rysp.com (Australian website)

2.www.singleset.com (Canadian website)

3.www.pix.ie (Ireland website)

Strategic allaince with Multinational Companies

1.www.eharmony.com

2.www.plentyoffish.com

6.8. Milestones
Item body here

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 Tonatuni.com

Milestones

Milestone Start Date End Date Budget Manager Departmen

t
Corporte Identity 5/4/2011 8/12/2011 TK.12000 TJ Marketing
Seminar Implementation 8/20/2011 3/16/2012 Tk.1000 IR Sales
Business Plan Review 8/20/2011 10/ $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
fdffd 5/4/2011 6/3/2011 $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
Name me 5/4/2011 6/3/2011 $0 ABC Departmen
t
Totals $0

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 Tonatuni.com

Milestones

CorpteIdniy
SeminarIplto
BusinePlaRvw
R4
R5
R6
R7
R8
R9
R10
194285670

7. Management Summary

Tonatuni.com is partnership based privated limited company. They owenship shares is splited among three
members.

The names and alloted shares are below

MR.X-50% (Unlimited liability)

MR.Y-25% (limited liability)

MR.Z-25% (limited liability)

Here Mr.X holds the maxium shares so he is the Chairman as well as the Managing director of this company
and the other owners takecare the marketing and administrative sites of this firm. The director body appoints
two managers for finacial and engineering departments.In case of policy formulation and impletation both
partners meet together in every week with the head of others fuctional departments head and originate
strategis mutually.

Approximately 60 employees are initially recruit and select to run the firm's operation.

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 Tonatuni.com

7.1. Organizational Structure

This firm follow the horrizontal hierarcial structure for taking rapid decisions. It also help them for faster
communication with their employees and implementing their strategies rapidly.

Under the CEO two departmental heads are responsible for their activities and perfomace

The GM of Marketing perform his activites of sales and promotion all over the world

The GM of Administration perform the activites of human resource and general management to maintain
the firm's activties better.

Organizational Chart
JohnD oe
Presid ent

Jan JohnD Ja eDo oe neDo

Vice V Vice Presid icePr Presid nt sident ent

7.2. Management Team

The owner and co owners are highly experience and have strong educatinal and business background.

The other two departmetal head are also very high qualified and experienced to perform their works.

The firm select their employees through the written test and viva-voice and always emphasis their
qualification. Freash graduate are also get chance here. But we donot compare any kind of flattery.

7.3. Management Team Gaps

As a new firm we have some management team gaps- sometimes we can not provide our best service
dew to our technical faults of tech.wing, can not gather proper information by the fault of researh and
analysis team.

At first it may be happend for our lack of knowledge, expericenec but after passing some times it would
be overcome.

7.4. Personnel Plan

Item body here

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 Tonatuni.com

Personnel Plan
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Production Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0

Sales and Marketing

Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0

General and Administrative

Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0

Other Personnel
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0

Total People 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0

8. Financial Plan
Item body here

8.1. Start-up Funding

Item body here

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 Tonatuni.com

Start-up Funding
Start-up Expenses to Fund $0
Start-up Assets to Fund #VALUE!
Total Funding Required #VALUE!

Assets
Non-cash Assets from Start-up #VALUE!
Cash Requirements from Start-up TK150000
Additional Cash Raised #VALUE!
Cash Balance on Starting Date #VALUE!
Total Assets #VALUE!

Liabilities and Capital

Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0

Capital

Planned Investment
Owner $0
Investor $0
#VALUE! #VALUE!
Total Planned Investment #VALUE!

Loss at Start-up (Start-up Expenses) $0

Total Capital #VALUE!

Total Capital and Liabilities #VALUE!

Total Funding #VALUE!

8.2. Important Assumptions

Item body here

8.3. Key Financial Indicators

Item body here

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 Tonatuni.com

Benchmarks

1.0
0.9
0.8
Y21F 0.7
Y2013F 0.6
Y2014F 0.5
Y2015F 0.4
Y2016F 0.3
0.2
0.1
0.
SalesGroMgin%OptEx

8.4. Break-even Analysis

Item body here

Break-even Analysis

Monthly Units Break-even 0

Monthly Revenue Break-even $0

Assumptions:
Average Per-Unit Revenue $0.00
Average Per-Unit Variable Cost $0.00
Estimated Monthly Fixed Cost $0

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 Tonatuni.com

Break-even Analysis

$1
$1
$1
$1
$1
$1
$0
$0
$0
$0
$0
024681
Monthlybreak-vpi
Break-vnpoit=whlsc0

8.5. Projected Profit and Loss

Item body here

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 Tonatuni.com

Pro Forma Profit and Loss

FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Sales $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0
Production Payroll $0 $0 $0 $0 $0
Other Costs of Sales $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------
Total Cost of Sales $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00%

Operating Expenses

Sales and Marketing

Expenses
Sales and Marketing Payroll $0 $0 $0 $0 $0
Advertising/Promotion $0 $0 $0 $0 $0
Other Sales and Marketing $0 $0 $0 $0 $0
Expenses
------------ ------------ ------------ ------------ ------------
Total Sales and Marketing $0 $0 $0 $0 $0
Expenses
Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00%

General and Administrative

Expenses
General and Administrative $0 $0 $0 $0 $0
Payroll
Marketing/Promotion $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0
Payroll Taxes $0 $0 $0 $0 $0
Other General and $0 $0 $0 $0 $0
Administrative Expenses
------------ ------------ ------------ ------------ ------------
Total General and $0 $0 $0 $0 $0
Administrative Expenses
General and Administrative 0.00% 0.00% 0.00% 0.00% 0.00%
%

Other Expenses:
Other Payroll $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0
Other Expenses $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------
Page 36
 Tonatuni.com

Total Other Expenses $0 $0 $0 $0 $0

Other % 0.00% 0.00% 0.00% 0.00% 0.00%
------------ ------------ ------------ ------------ ------------
Total Operating Expenses $0 $0 $0 $0 $0

Profit Before Interest and $0 $0 $0 $0 $0

Taxes
EBITDA $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0

Other Income
Other Income Account Name $0 $0 $0 $0 $0
Other Income Account Name $0 $0 $0 $0 $0
Total Other Income $0 $0 $0 $0 $0

Other Expense
Other Expense Account $0 $0 $0 $0 $0
Name
Other Expense Account $0 $0 $0 $0 $0
Name
Total Other Expense $0 $0 $0 $0 $0

Net Other Income $0 $0 $0 $0 $0

Net Profit $0 $0 $0 $0 $0
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00%

Page 37
 AprMayJunlgSeOctNovDFb $0 $0 $0 $0 $0 $1 $1 $1 $1 $1 $1
Profit Monthly
Tonatuni.com

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Tonatuni.com

Profit Yearly

$1
$1
$1
$1
$1
$1
$0
$0
$0
$0
$0
FY2013456

Page 39
 AprMayJunlgSeOctNovDFb $0 $0 $0 $0 $0 $1 $1 $1 $1 $1 $1
Tonatuni.com

Gross Margin Monthly

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 Tonatuni.com

Gross Margin Yearly

$1
$1
$1
$1
$1
$1
$0
$0
$0
$0
$0
FY2013456

8.6. Projected Cash Flow

Item body here

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 Tonatuni.com

Pro Forma Cash Flow

FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Cash Received

Cash from Operations

Cash Sales $0 $0 $0 $0 $0
Subtotal Cash from $0 $0 $0 $0 $0
Operations

Additional Cash Received

Non Operating (Other) $0 $0 $0 $0 $0
Income
Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0
Received
New Current Borrowing $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0
Sales of Other Current $0 $0 $0 $0 $0
Assets
Sales of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0

Expenditures FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Expenditures from
Operations
Cash Spending $0 $0 $0 $0 $0
Bill Payments $0 $0 $0 $0 $0
Subtotal Spent on $0 $0 $0 $0 $0
Operations

Additional Cash Spent

Non Operating (Other) $0 $0 $0 $0 $0
Expense
Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0
Paid Out
Principal Repayment of $0 $0 $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0
Repayment
Long-term Liabilities $0 $0 $0 $0 $0
Principal Repayment
Purchase Other Current $0 $0 $0 $0 $0
Assets
Purchase Long-term Assets $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0
Page 42
 Tonatuni.com

Subtotal Cash Spent $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0

Cash Balance #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

Cash

$10
$90
$80
$70
$60
$50 NetCashFlow
$40 CashBlnce
$30
$20
$10
$0
AprR2345678910

8.7. Projected Balance Sheet

Item body here

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 Tonatuni.com

Pro Forma Balance Sheet

FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Assets

Current Assets
Cash #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Other Current Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Total Current Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

Long-term Assets
Long-term Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Accumulated Depreciation $0 $0 $0 $0 $0
Total Long-term Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Total Assets #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

Liabilities and Capital FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Current Liabilities
Accounts Payable $0 $0 $0 $0 $0
Current Borrowing $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0

Long-term Liabilities $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0

Paid-in Capital #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

Retained Earnings #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Earnings $0 $0 $0 $0 $0
Total Capital #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Total Liabilities and Capital #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

Net Worth #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

8.8. Business Ratios

Item body here

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 Tonatuni.com

Ratio Analysis
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 Industry
Profile
Sales Growth 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Percent of Total Assets

Other Current Assets #VALU #VALU #VALU #VALU #VALU 100.00%
E! E! E! E! E!
Total Current Assets #VALU #VALU #VALU #VALU #VALU 100.00%
E! E! E! E! E!
Long-term Assets #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!
Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Current Liabilities #VALU #VALU #VALU #VALU #VALU 0.00%

E! E! E! E! E!
Long-term Liabilities #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!
Total Liabilities #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!
Net Worth #VALU #VALU #VALU #VALU #VALU 100.00%
E! E! E! E! E!

Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Selling, General & 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Administrative Expenses
Advertising Expenses 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Profit Before Interest and 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Taxes

Main Ratios
Current 0.00 0.00 0.00 0.00 0.00 0.00
Quick 0.00 0.00 0.00 0.00 0.00 0.00
Total Debt to Total Assets #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!
Pre-tax Return on Net Worth #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!
Pre-tax Return on Assets #VALU #VALU #VALU #VALU #VALU 0.00%
E! E! E! E! E!

Additional Ratios FY 2012 FY 2013 FY 2014 FY 2015 FY 2016

Net Profit Margin 0.00% 0.00% 0.00% 0.00% 0.00% n.a
Return on Equity #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!

Activity Ratios
Page 45
 Tonatuni.com

Accounts Payable Turnover 0.00 0.00 0.00 0.00 0.00 n.a

Payment Days 0 0 0 0 0 n.a
Total Asset Turnover #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!

Debt Ratios
Debt to Net Worth #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!
Current Liab. to Liab. 0.00 0.00 0.00 0.00 0.00 n.a

Liquidity Ratios
Net Working Capital #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!
Interest Coverage 0.00 0.00 0.00 0.00 0.00 n.a

Additional Ratios
Assets to Sales n.a. n.a. n.a. n.a. n.a. n.a
Current Debt/Total Assets #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!
Acid Test 0.00 0.00 0.00 0.00 0.00 n.a
Sales/Net Worth #VALU #VALU #VALU #VALU #VALU n.a
E! E! E! E! E!
Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a

8.9. Long-term Plan

Item body here

8.10. Valuation
Item body here

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 Tonatuni.com

Investment Analysis
Start FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Initial Investment
Investment #VALU $0 $0 $0 $0 $0
E!
Dividends $0 $0 $0 $0 $0 $0
Ending Valuation $0 $0 $0 $0 $0 $0
Combination as Income #VALU $0 $0 $0 $0 $0
Stream E!
Percent Equity Acquired 35%
Net Present Value (NPV) $0
Internal Rate of Return 0%
(IRR)

Assumptions
Discount Rate 10.00%
Valuation Earnings Multiple 10 10 10 10 10
Valuation Sales Multiple 2 2 2 2 2

Investment (calculated) #VALU $0 $0 $0 $0 $0

E!
Dividends $0 $0 $0 $0 $0
Calculated Earnings-based $0 $0 $0 $0 $0
Valuation
Calculated Sales-based $0 $0 $0 $0 $0
Valuation
Calculated Average $0 $0 $0 $0 $0
Valuation

8.11. The Investment Offering

Item body here

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 Tonatuni.com

Investment Offering
Seed Round 1 Round 2 Exit
Proposed Year: 1 2 3 7

Valuation, Investment,
Shares
Investment Amount $0 $0 $0
Equity Share Offering 0.00% 0.00% 0.00%
Percentage
Valuation $0 $0 $0 $0
Investor Exit Payout $0 $0 $0
Investor Years Until Exit 6 5 4
Investor IRR 0.00% 0.00% 0.00%

Share Ownership Year 1 Year 2 Year 3 Year 7

Founders' Shares 0 0 0 0
Stock Split Multiple 0 0 0
Stock Options Issued 0 0 0 0
Investor Shares Issued 0 0 0
Price per share $0.00 $0.00 $0.00 $0.00
Options Holders' Shares 0 0 0 0
Year 1 Investors' Shares 0 0 0 0
Year 2 Investors' Shares 0 0 0
Year 3 Investors' Shares 0 0
Total Shares Outstanding 0 0 0 0

Equity Ownership Year 1 Year 2 Year 3 Year 7

Percentage
Founders' Equity 0.00% 0.00% 0.00% 0.00%
Option Holders' Equity 0.00% 0.00% 0.00% 0.00%
Year 1 Investors' Equity 0.00% 0.00% 0.00% 0.00%
Year 2 Investors' Equity 0.00% 0.00% 0.00%
Year 3 Investors' Equity 0.00% 0.00%
Total Equity 0.00% 0.00% 0.00% 0.00%
Investors' Equity 0.00% 0.00% 0.00% 0.00%
Founders' & Employees' 0.00% 0.00% 0.00% 0.00%
Equity

8.12. Use of Funds

Item body here

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 Tonatuni.com

Use of Funds

Use Amount
Name $0
Name $0
Name $0
Name $0
Total $0

8.13. Payback
Item body here

Payback

Projected Payback
Calculation
Investm FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
ent
Investment $500,00
0
Cash Returns by Year $100,00 $100,00 $100,00 $100,00 $100,00
0 0 0 0 0
Combination as Income ($500,00 $100,00 $100,00 $100,00 $100,00 $100,00
Stream 0) 0 0 0 0 0
Cumulative Net Cash Flow to ($500,00 ($400,00 ($300,00 ($200,00 ($100,00 $0
Investors 0) 0) 0) 0) 0)
Payback Period 5 years

Page 49
 ($40,) ($30,) ($20,) ($10,) $0 $10, $20, $30, $40, $50,
Tonatuni.com

Payback Period

Page 50
 Appendix

Sales Forecast
Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Unit Sales
Row 1 0% 0 0 0 0 0 0 0 0 0 0 0 0
Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0
Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 0

Unit Prices Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Row 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Sales
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Unit Costs Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Row 1 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of Sales

Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 51
 Appendix

Sales Forecast 2nd Year

Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Unit Sales
Row 1 0% 0 0 0 0 0 0 0 0 0 0 0 0
Row 2 0% 0 0 0 0 0 0 0 0 0 0 0 0
Row 3 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 0 0 0 0 0 0 0 0 0 0 0 0

Unit Prices Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Row 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Sales
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Unit Costs Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Row 1 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 2 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Row 3 0% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Direct Cost of Sales

Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 52
 Appendix

Personnel Plan
Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Production Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales and Marketing Personnel

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

General and Administrative Personnel

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 53
 Appendix

Personnel 2nd Year

Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Production Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales and Marketing Personnel

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

General and Administrative Personnel

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Personnel
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total People 0 0 0 0 0 0 0 0 0 0 0 0

Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 54
 Appendix

Pro Forma Profit and Loss

Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Production Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Operating Expenses

Sales and Marketing Expenses

Sales and Marketing Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertising/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

General and Administrative Expenses

General and Administrative Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
General and Administrative % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 55
 Appendix

Other Income
Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Expense
Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Page 56
 Appendix

Profit and Loss 2nd Year

Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Production Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Operating Expenses

Sales and Marketing Expenses

Sales and Marketing Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertising/Promotion $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

General and Administrative Expenses

General and Administrative Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing/Promotion 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other General and Administrative Expenses 5% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
General and Administrative % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- ---------- -----------
-- -- -- -- -- -- -- -- -- -- -- -
Total Operating Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

EBITDA $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 57
 Appendix

Other Income
Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Income Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Expense
Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Expense Account Name $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Other Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Page 58
 Appendix

Pro Forma Cash Flow

Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Cash Received

Cash from Operations

Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Received

Non Operating (Other) Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenditures Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12

Expenditures from Operations

Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Spent

Non Operating (Other) Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Balance #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

Page 59
 Appendix

Cash Flow 2nd Year

Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Cash Received

Cash from Operations

Cash Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash from Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Received

Non Operating (Other) Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenditures Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13

Expenditures from Operations

Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bill Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Additional Cash Spent

Non Operating (Other) Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Balance #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

Page 60
 Appendix

Pro Forma Balance Sheet

Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Assets Startin
g
Balanc
es

Current Assets
Cash #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!
Other Current Assets TK2500 #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
0 E! E! E! E! E! E! E! E! E! E! E! E!
Total Current Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!

Long-term Assets
Long-term Assets TK5000 #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
0 E! E! E! E! E! E! E! E! E! E! E! E!
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!
Total Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!

Liabilities and Capital Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12

Current Liabilities
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!
Retained Earnings #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!
Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!
Total Liabilities and Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!

Net Worth #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E! E!

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 Appendix

Balance Sheet 2nd Year

Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Assets

Current Assets
Cash #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Other Current Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Total Current Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

Long-term Assets
Long-term Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Total Assets #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

Liabilities and Capital Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13

Current Liabilities
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Retained Earnings #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!
Total Liabilities and Capital #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

Net Worth #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU #VALU
E! E! E! E! E! E! E! E! E! E! E! E!

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