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Table Of Contents

1.Executive Summary
1.1.Objectives
Tonatuni.com
1.3.Keys to Success
2.Company Summary
2.1.Company Ownership
2.2.Start-up Summary
3.Services
3.1.Service Description
3.2.Competitive Comparison
3.3.Sales Literature
3.4.Fulfillment
3.5.Technology
3.6.Future Services
4.Market Analysis Summary
4.1.Market Segmentation
4.2.Target Market Segment Strategy
4.2.1.Market Needs
4.2.2.Market Trends
4.2.3.Market Growth
4.3.Service Business Analysis
4.3.1.Business Participants
4.3.2.Distribution Patterns
4.3.3.Competition and Buying Patterns
4.3.4.Main Competitors
5.Web Plan Summary
5.1.Website Marketing Strategy
5.2.Development Requirements
6.Strategy and Implementation Summary
6.1.SWOT Analysis
6.1.2.Weaknesses
6.1.3.Opportunities
6.1.4.Threats
6.2.Strategy Pyramid
6.3.Value Proposition
6.4.Competitive Edge
6.5.Marketing Strategy
6.5.1.Positioning Statement
6.5.2.Pricing Strategy
6.5.3.Promotion Strategy
6.6.1.Sales Forecast
6.6.2.Sales Programs
6.7.Strategic Alliances
6.8.Milestones
7.Management Summary
7.1.Organizational Structure
7.2.Management Team
7.3.Management Team Gaps
7.4.Personnel Plan
8.Financial Plan
8.1.Start-up Funding
8.2.Important Assumptions
8.3.Key Financial Indicators
8.4.Break-even Analysis
8.5.Projected Profit and Loss
8.6.Projected Cash Flow
8.7.Projected Balance Sheet
8.8.Business Ratios
8.9.Long-term Plan
8.10.Valuation
8.11.The Investment Offering
8.12.Use of Funds
8.13.Payback
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Tonatuni

Tonatuni

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Published by Sabyasachi Bosu

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Published by: Sabyasachi Bosu on May 05, 2011
Copyright:Attribution Non-commercial

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06/07/2011

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