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Table Of Contents

1.1.1 De la 4 la 7P
1.1.2 Politici de marketing
1.2 Interdependenta dintre politicile mixului de marketing
1.3 Analiză comparativă a mixului de servicii cu mixul produselor
2.1.1 Evoluţie
2.1.2 Prezentarea obiectului de activitate
2.1.3 Gama srevicilor turistice oferite
2.2.1 Elemente ale clasificării
2.2.2 Structura organizatorică
3.1 Rolul promovării în mixul de marketing
3.2.1 Componente
3.2.2 Publicitatea
3.3.1. Rolul comunicării în viaţa întreprinderii
3.3.2. Componentele sistemului de comunicare
3.3.3 Tipologia strategiilor de promovare
4.1.1 Etapele campaniei promoţionale
4.1.2 Radioul
4.1.3 Reclama în presa scrisă
4.1.4 Conferinţa de presă
4.1.5 Târgul de Turism
4.1.6 Publicitatea gratuită
4.1.7 Panourile publicitare
4.3 Determinarea bugetului
5.1 Observatii
5.2 Concluzii
5.3Propuneri
10. Kotler. P.. 'Managementul Marketingului, Editura Teora, Bucureşti, 1999
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Mixul de Marketing in Servicii1

Mixul de Marketing in Servicii1

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Published by: adriana eu on May 05, 2011
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04/19/2013

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