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IHOP–KC Brand Book

IHOP–KC Brand Book

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Published by Tom Morse-Brown
An organization brand book on how to use the IHOP–KC brand and it's four main parts: logo, style, fonts and colors.
An organization brand book on how to use the IHOP–KC brand and it's four main parts: logo, style, fonts and colors.

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Categories:Topics, Art & Design
Published by: Tom Morse-Brown on May 05, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Contents
 
Corporate Identity Manual
International House of Prayer, Kansas City
Edition III June 2008
 
2
 
 
 
Contents
Introduction ....................................................................................................... 3Objective ........................................................................................................... 4Branding ............................................................................................................ 5Logo ................................................................................................................. 7Color ............................................................................................................... 15Font ................................................................................................................. 19Graphics Style ................................................................................................... 24Type Style ........................................................................................................ 26I. References to the Trinity .................................................... 28II. Theological Events and Dispensations ..................................... 29III. Locations ........................................................................ 29IV. Entities .......................................................................... 30V. Grammar ....................................................................... 31VI. Punctuation .................................................................... 33VII. Numbers ........................................................................ 38VIII. Dates and Times ............................................................... 39IX. Miscellaneous .................................................................. 40Credits ............................................................................................................. 42

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