Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Osama Bin Laden May 2011

Osama Bin Laden May 2011

Ratings: (0)|Views: 135|Likes:
Published by Social Hues
When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone a dynamic shift in the way that news comes to you, and not vice versa.
When the White House uploaded a video of Obama announcing the death of Bin Laden on YouTube, and posted its link on its Twitter handle, it got about 974,828 views on YouTube in a matter of 12 hours. Location based social networking site, Foursquare had check – ins from Americans with virtual places such as “Osamapacolypse” and “Osama Bin Laden Gonathon”. Social networking sites such as Twitter, You Tube and Facebook became not only the primary medium through which people found out about Osama’s death, but also an interactive medium for the entire world to discuss and react to this news.
Here are some of our other key findings through our Social Hues research:
1. Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2 Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s announcement.
2. Approximately 40% of the world’s online population found out about his death through Twitter and Facebook
3. Mentions grew by 104% in 24 hours (2 May – 3 May) worldwide
4. USA leads the discussions with approximately 1.2 Million mentions per hour.
5. Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5 days.
6. Top Discussions in Pakistan/Afganistan:
• US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout
• Neutral sentiment for Osama’s death- ‘no mourning or celebration’
7. 43% of India’s online community are sharing Osama’s death images and videos which are spam, with another 23% who don’t believe he is dead
8. For worldwide discussions on Osama’s death, 30% appreciate and praise the US Navy Seals for their good job but also are debating on why USA refuses to show pictures of Osama dead
9. With a lot of speculation on Osama’s death, nearly 27% of people online are still doubting whether he is really dead with another 16% asking why he was thrown into the sea
When 9/11 attack happened, everyone remained glued to the Television sets and relied on traditional news sources to get the latest news on the unfortunate event. In ten years, the world has undergone a dynamic shift in the way that news comes to you, and not vice versa.
When the White House uploaded a video of Obama announcing the death of Bin Laden on YouTube, and posted its link on its Twitter handle, it got about 974,828 views on YouTube in a matter of 12 hours. Location based social networking site, Foursquare had check – ins from Americans with virtual places such as “Osamapacolypse” and “Osama Bin Laden Gonathon”. Social networking sites such as Twitter, You Tube and Facebook became not only the primary medium through which people found out about Osama’s death, but also an interactive medium for the entire world to discuss and react to this news.
Here are some of our other key findings through our Social Hues research:
1. Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2 Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s announcement.
2. Approximately 40% of the world’s online population found out about his death through Twitter and Facebook
3. Mentions grew by 104% in 24 hours (2 May – 3 May) worldwide
4. USA leads the discussions with approximately 1.2 Million mentions per hour.
5. Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5 days.
6. Top Discussions in Pakistan/Afganistan:
• US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s hideout
• Neutral sentiment for Osama’s death- ‘no mourning or celebration’
7. 43% of India’s online community are sharing Osama’s death images and videos which are spam, with another 23% who don’t believe he is dead
8. For worldwide discussions on Osama’s death, 30% appreciate and praise the US Navy Seals for their good job but also are debating on why USA refuses to show pictures of Osama dead
9. With a lot of speculation on Osama’s death, nearly 27% of people online are still doubting whether he is really dead with another 16% asking why he was thrown into the sea

More info:

Published by: Social Hues on May 06, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/06/2011

pdf

text

original

 
This document is proprietary and confidential. Reproduction prohibited.
Social media reactions-Osama Bin Laden death
1 May
 –
5 May
 
This document is proprietary and confidential. Reproduction prohibited.
854065600142000
123000
3560060736106390
4970
123040511792404799491473119008690105001210011300
0200004000060000800001000001200001400001600001-May2-May3-May4-May5-MayTwitterBlogSocial mediaNews
   M  e  n   t   i  o  n  s  a  r  e   i  n   ‘   0   0   0
Total media mentions worldwide
Twitter
 –
top discussion platform for
Osama’s
death with tweets reaching an average of 1.2Million tweets per hour, peaking to about 12 Million tweets per
hour during Obama’s
announcement.
•Approximately 40% of the world’s online population found out about his death through
Twitter and Facebook
Mentions grew by 104% in 24 hours (2 May
 –
3 May)
 
This document is proprietary and confidential. Reproduction prohibited.
04000080000120000160000USA
UK
Pakistan and AfghanistanIndiaAustralia
UAE
USA leads the discussions with approximately 1.2 Million mentions per hour.
Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5days.
Top Discussions in Pakistan/Afganistan:
•US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s
hideout
•Neutral sentiment for Osama’s death
-
‘no mourning or celebration’
Mentions are in ‘000

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->