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TOYOTA PAKISTAN......RESEARCH REPORT ON SALES MANAGEMENT

TOYOTA PAKISTAN......RESEARCH REPORT ON SALES MANAGEMENT

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Published by Akbar Syed
SPECIA THANKS TO OUR TEACHER. SIR HASHIM ZIA JAFFERY.......
SPECIA THANKS TO OUR TEACHER. SIR HASHIM ZIA JAFFERY.......

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Published by: Akbar Syed on May 06, 2011
Copyright:Attribution Non-commercial

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11/28/2012

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SALES MANAGEMENT 
“A RESEARCH REPORT ON TOYOTA PAKISTAN”GROUP MEMBERS:SYED AKBAR SHAHSYEDA QURAT-UL-AIN KAZMNOROZ BALOCHAHSAN ZAMIRSUPERVISED BY:SYED HSHIM ZIA JAFFERY
PAF-KIET CITY CAMPUS KARACHI
ACKNOLEDGMENT:
 
We are thankful to Allah WHO gives us the strength and resources to complete this task.We are very thankful to our course coordinator who gave us the directions to do the job.We also want to thank and appreciate Mr. ( name ),(designation…)INDUS MOTORSPKISTAN for the provision of data related to the project.
Table of Contents
 
 Table of Contents ................................................................................................................ 2Executive Summary ............................................................................................................ 3Situation Analysis: ............................................................................................................... 4History of the Company: .................................................................................................. 4SWOT Analysis: ................................................................................................................ 5STRENGTHS .................................................................................................................. 5WEAKNESSES .............................................................................................................. 10OPPRTUNTIES: ............................................................................................................. 10 THREATS ..................................................................................................................... 10Opportunity and issue analysis ......................................................................................... 10Analyzing opportunities ................................................................................................ 10Objectives ......................................................................................................................... 11STRATEGIC GOALS ......................................................................................................... 11OPERATIONAL GOALS ..................................................................................................... 11 TACTICAL GOAL .............................................................................................................. 11Problems or Issues: ........................................................................................................... 12 The nature of the issues/problems ................................................................................. 12 The current Practices/Policies ........................................................................................ 12Action Programmes ........................................................................................................... 12Strategies ....................................................................................................................... 12Promotional Mix Strategy ............................................................................................ 13Action Plan ..................................................................................................................... 14Financial Projections ......................................................................................................... 14Sales Forecast ................................................................................................................ 14Milestone ........................................................................................................................ 20Controls ............................................................................................................................. 21Feedback Mechanism ..................................................................................................... 21Control Mechanism ........................................................................................................ 22
Executive Summary
Automobile industry is concerned with transporting vehicles which includepassenger class, trucks and computers. Following are the key players inautomobile industry in Pakistan Toyota, Suzuki, Honda, Nissan, Mitsubishi and KIA,

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