1
Abstract
The competitive nature of today’s global market pushes countries todifferentiate by strengthening and developing their competitive assets.Design, understood as a key element in innovation and value creation, playsan important role in strengthening these assets by promoting thedevelopment and marketing of new businesses, products and servicesinside and outside a country. The objective through this is for countries togain competitive advantages in regional and global industries in order forthe nation to progress socially and economically and remain competitive ona global scale.Porter has identified four main characteristics that allow nations to establishcompetitive advantage within international markets. These are factorconditions, demand conditions, related and supporting industries and firmstrategy, structure and rivalry. Based on these factors, a series of designpolicy clusters set fourth by Qian (2010) will be compared to Porter’sfactors of national competitiveness. What we find is a clear relationship onhow the different clusters of design policy can be applied to each of thefactors indicated by Porter. This relationship is further tested through acase study on how Design Policy is managed in the UK and its effects.
Key Words
National Competitiveness, National Design Policy, Porter’s Diamond Model,Design Council
Leave a Comment