Description

In this research paper, we have studied the impact of advertisements on male vs. female consumer buying behavior. We have take into account various variables like age, gender, brand recall and effect of advertisement in order to drive a relationship between advertising and consumer’s decision-making regarding purchase. Men and women perceive advertisements differently and hence both genders require different persuasive techniques. We have taken neutral products/services for this analysis so as to provide both the genders with same circumstances to come up with an objective comparison.