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Pearl Academy of Fashion

Pearl Academy of Fashion

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Published by: fun_madurai on May 07, 2011
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PEARL ACADEMY OF FASHIONPROJECT TITLE: STORE PROJECTMODULE: STORE PROJECTSUBMITTED BY,VIVEK.S(PGFR03).
 
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ACKNOWLEDGEMENT
 
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Table of Contents
1. INTRODUCTON: ........................................................................................................................... 111.1 NAME AND ADDRESS OF THE BUSINESS: ................................................................................ 111.
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LEGAL FORM OF THE BUSINESS: ............................................................................................. 111.4 NATURE OF THE BUSINESS: .................................................................................................... 11CHAPTER
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....................................................................................................................................... 1
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. INDUSTRY ANALYSIS:.................................................................................................................... 1
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.1 SWOT ANALYSIS: .................................................................................................................... 1
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.1.1 STRENGTH: .......................................................................................................................... 1
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.1.
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WEEKNESS: ......................................................................................................................... 1
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.1.
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OPPURTUNITIES: ................................................................................................................. 1
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.1.4 THREATS: ............................................................................................................................ 1
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.
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PEST ANALYSIS: ...................................................................................................................... 1
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.
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.1 POLTICAL FACTORS:......................................................................................................... 1
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ECONOMICAL FACTORS: ...................................................................................................... 14
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.
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SOCAIL FACTORS: ................................................................................................................ 14
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.
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.4 TECHNOLOGICAL FACTORS: ................................................................................................. 14
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.
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PORTERS FIVE FORCE MODEL: ............................................................................................... 14
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.
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.1 THE INTENSITY OF COMPETITIVE RIVALRY: ...................................................................... 14
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.4 BCG MATRIX: ......................................................................................................................... 15
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.5 PAST PERFORMANCE: ............................................................................................................ 15
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.6 FUTURE OUTLOOK AND TRENDS: ........................................................................................... 16
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.7 ANALYSIS OF COMPETITORS: .................................................................................................. 16
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.7.1 EBOS FOR MEN: .............................................................................................................. 17
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.7.1.1PETER ENGLAND: ........................................................................................................... 17
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.7.1.
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PETER ENGLNADS STRETEGY: ....................................................................................... 17
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.7.1.
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DERBY: ......................................................................................................................... 17
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.7.1.4 STING: .......................................................................................................................... 17
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.7.1.5 ALL TIMES: .................................................................................................................... 18ALLTIMES STRATEGY: ............................................................................................................... 18
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.7.1.6 JANSONS: ..................................................................................................................... 18
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.8.1 MBOS FOR MEN: ............................................................................................................ 19
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.8.1.1 MOTHI: ......................................................................................................................... 19
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.8.1.
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PLANET FASHION:.......................................................................................................... 19

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