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Table Of Contents

Abstract
Chapter 1: Introduction:
1.1 Background of research:
1.2 Scope of the research:
1.3 Limitation of the research:
1.4 Research objectives/purpose and Questions:
1.5 Contribution of study:
1.6 Research process and methodology:
1.7 Research structure:
1.8 Summary:
Chapter 2. Literature review
2.1 Evolution and characteristics of UK population
2.2 Immigrants:
2.3 Importance of world food and ethnic consumer
2.3.1 Food industry affected by Economy crisis:
2.3.2 World food demand and ethnic consumer
2.3.3 Ethnic food
2.3.4 Ethnic consumers and retailers:
2.4 Supermarkets vs. ethnic retailers:
2.4.1 Risk and safety matters:
2.5 Role of Supermarkets to promote Ethnic food; Asda
2.5.1 Asda¶s private label Portfolio:
2.5.2 Company¶s Competitive Positioning:
2.5.3 Asda¶ procurement activities:
2.5.4 Asda Stores:
2.5.5 Asda Supply chain Management:
2.6 Below cost selling:
2.7 Changes in food prices:
2.8 Operating margins for Asda and other grocery retailers:
2.9 Customized products:
2.10 What is Procurement?
2.11 Outsourcing:
2.11.1 Outsourcing strategies:
2.11.2 Outsourcing: Benefits and risks:
2.11.3 Outsourcing in retailing:
2.12 Conclusion:
Chapter 3: Research Methodology:
3.1 What is Research?
3.2 Purpose of research:
3.3 Research Design:
3.3.1 Exploratory research:
3.3.2 Descriptive Research:
3.3.3 Analytical or explanatory research
3.3.4 Predictive research
3.4 Research sources:
3.4.1 Primary Data collection:
3.4.2. Secondary Data Collection:
3.5 Research Methods:
3.5.1 Survey:
3.5.2 Personal Interviews:
3.5.3 Internet survey:
3.6 Types of Data
3.6.1 Quantitative
3.6.2 Qualitative
3.7 Design of Questionnaire:
3.8 Research Testing Methods:
Reliability:
Validity:
Generalisability:
Chapter 4: Results and Findings:
4.1 Introduction:
4.2 An over view of literature review and Hypothesis:
4.2.1 Ethnic customers:
4.3 Research questions:
4.5 Presentation of acquired Data
4.6 Interpretation of Data:
4.7 Result analysis:
4.8 Hypotheses
4.8.1 Hypothesis 1
4.8.2 Hypothesis 2
4.8.3 Hypothesis 3
4.8.4 Hypothesis 4
4.9 Limitations:
4.10 Discussion and comments:
4.11 Conclusion:
Chapter 5: Conclusion
5.1 Introduction
5.2 Summary:
5.3 Limitation of the research
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Dissertation

Dissertation

Ratings: (0)|Views: 3,156|Likes:
Published by Fraz Haider

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Published by: Fraz Haider on May 07, 2011
Copyright:Attribution Non-commercial

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07/21/2013

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