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Making Inroads Into Hinterland
MANAGEMENT RESEARCH PROJECTREPORT
On
“Making Inroads into Hinterland
(Rural Marketing)”
ByShobit Gupta
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Making Inroads Into Hinterland
MANAGEMENT RESEARCH PROJECTREPORTOn
“Making Inroads into
Hinterland
(Rural Marketing)”
SUBMITTED TO: SUBMITTED BY:Prof. Pooja Arora Shobit GuptaIBS-Chandigarh
08BS0003166
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Making Inroads Into Hinterland
A report submitted to Prof. Pooja Arora in partial fulfillment of requirements of MBA program
ACKNOWLEDGEMENTS
It gives me great satisfaction on completion of Management Research Project entitled
“Making
Inroads into
Hinterland (Rural Marketing)”
On the submission of my project report I would like to express my sincere gratitude to my guide
Prof. Pooja Arora
(ICFAI Business School, Chandigarh) for mentoring me and taking activeinterest throughout the project.
I am again deeply indebted to
Prof. Pooja Arora
for sharing his insights on the topics and forbeing a constant source of inspiration & courage during the entire project work. She was alwaysavailable, correcting mistakes, intelligently directing me to proper sources of informationadvising to aim for simplicity, brevity, clarity and accuracy. I am indeed thankful to her for hisvaluable guidance.I would like to thank entire faculty members for sharing their immense experience andextending their support in carrying out this project work. I am greatly acknowledged for theirkind help.
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