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Dresding Medical pom case study

Dresding Medical pom case study

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Published by Praveen Trivedi

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Published by: Praveen Trivedi on May 08, 2011
Copyright:Attribution Non-commercial


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Group Members:
 Ashish Ladda (2010129)Eshita Batta (2010136)Harsh Agrawal (2010139)Komal Takavale (2010143)Pankaj Arora (2010153)Praveen Trivedi (2010156)
Introduction ²Existing Scenario
Dresding Medical (DM) is a company who manufacture and sell medicalproducts to clinics.
 Around 50 per cent of our total manufacturing is done in-house.
core competence is an ability to understand the needs of clinicians andtranslate those into our products
 Around 70 per cent of all orders involved some form of customization fromstandard µbase models¶.
Manufacturing would normally take around three months from receiving thespecification to completing assembly.
The manufacturing department was largely concerned with assembling,integrating and (most importantly) testing the equipment.
Introduction ²Future Scenario
DM need to change its operation strategy as it shifting its focus from Clinicsto clinics plus consumer markets.
The primary dilemma DMI faces is how to satisfy the new direct consumer market without shunning their existing base market.
The consumers value cost and speed, whereas the clinics valuedependability and flexibility.
DMI is also very deliberate in developing their products to the market. For example, it takes DMI over three years to develop a new base model. Inorder to adapt to evolving consumer demands, they¶ll need to reduce thoseintervals to under 12 months.
In pursuing the growing consumer market, DMI must become more agile inits product development and delivery.

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