Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Amazon.com from books to the world strategic development through years of novelty

Amazon.com from books to the world strategic development through years of novelty

Ratings: (0)|Views: 137|Likes:

More info:

Published by: Abdelrazaq Al-Jazazi on May 08, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

05/08/2011

pdf

text

original

 
1 |
Page
 
³Am
a
z
on
.com
from books to the World
 
StrategicDevelopment through Years of Novelty
´
 
Student Name: Abdelrazzaq A.AbuShahoutStudent number: 3954808
University of WollongongSydney business School
Word Count: 1905
 
2
|
Page
 
T
able of content
1.0 Executive Summary...................................................................................32.0 Amazon.com in Brief.................................................................................43.0 Analytical Discussion................................................................................43.1 External Analyses..............................................................................4
3.1.1
PESTEL analysis..................................................................5 
 3.1.2 
Industry analysis...................................................................7 
 
3.2
 
Competition and strategic options
.................................................
9
 
4.0 Conclusion...............................................................................................115.0 Appendix..................................................................................................12
5.1
(Graph 1.0) Internet Usages Worldwide...................................12 
5.2 
(Graph 2.0) E-Retailing Industry Structure Analyses..............12 
5.3
(Table 3.0) Amazon¶s SWOT Analyses...................................13
6
.0 Reference list...........................................................................................14
 
3
|
Page
 
1.0
EXECUTIVE SUMMARY
 Amazon.com is one of the leading E-retailing companies in the world that has aconsiderable presence within the online retailing industry. As a result of focusing on thelong-term sustainable growth by increasing operating income and efficiently managing theworking capital and capital expenditure, showing that of increased its online sales to record$9.86billion in the first quarter of 2011 (Amazon.com 2011), that attained through long-runorganisation strategies which aimed to improve all aspects of customers shoppingexperience, to offer lower prices, assuring the availability of products, delivery on timelymanner, diversification within product line, providing more information about products tocounter (feel, think, do) customers, and regularly developing their website to earn customer trust and reliability for shopping online. In addition, its concerns of the recent environmentalissues (global warming). Hence, the company was able to sustain its competitive advantagethat derived from insistence on continues innovation and developing customer-orientedstrategies, to achieve the company mission to be ³the Earth largest online retailer and themost customer-centric company´ (Amazon.com 2011).
T
he report aimed to analyse thestrategic position and choices of Amazon, in years of shifting in customer purchasing trendsand globalization. For these reasons, we will spotlight on analysing the companycapabilities in term of its competitiveness and making the efficient choices in compatiblewith the available resources, accordingly, which it will reflect on implementing the companyfuture strategies.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->