Ben Claremon: The Inoculated Investor http://inoculatedinvestor.blogspot.com/
Number 1 in the US and number 2 in Europe
o
Bear case:
Commoditized service in a highly competitive, low margin business
Mediocre returns on capital and thus the stock should trade at book value
Shift to the cloud is a major headwind
If Microsoft, Cisco and HP are trading at 10x earnings, then the middle manshould trade at a lower multiple than those companies
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Subtle industry tailwinds that the market does not understand
Offers a cost effective sales channel to small to medium sized businesses(SMBs)
Industry competitive dynamic is shifting toward a better environment
Cloud fears are overblown
Oligopoly is developing
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Valuation
Book value is a floor to the value
Appraised the business at 100% upside over 2 years
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Why does this opportunity exist?
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Threat of the cloud
Uncertainty leads to an opportunity
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Large cap tech is out of favor
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Margins are at peak levels
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Change in the industry is subtle
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What is the value of 2 tier distribution
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Exists because they are the primary sales channel for selling tech into SMBs
8M SMBs
These firms purchase 40% of all tech products sold
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30% are sold through 2 tier distribution
Other 70% is sold direct or through the 1
st
tier
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Cost effective sales channel
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What is the value to the distributor?
Cost effective sales channel
—
outsourced sales
Don’t need a large sales force—
cost effective
Choose to use this to reach SMB than direct
Outsourced credit department
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All outside billing and collections
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One credit worthy company
Outsourced training
Distributor trains the value added reseller
Help with troubleshooting
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Industry Quotes
Comes down to efficiency, logistics and scale
—
many companies
don’t
wantto manage sales
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What is the value to the reseller?
One stop shop: one place and one bill
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