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Table Of Contents

1. Introduction
2. Background and Literature Review
3.2. Heterogeneity Specification
3.3. Brand Choice Probabilities
3.4. Identification
4.2. The Alternative Advertising Measures
5.2. Simulations of How Advertising Affects Demand
6. Concluding Remarks
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2006-E46

2006-E46

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Published by Umeh Chizoba

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Published by: Umeh Chizoba on May 09, 2011
Copyright:Attribution Non-commercial

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05/09/2011

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