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Project on Branding

Project on Branding

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Published by Sudhanshu Roxx
EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY
EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY

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Published by: Sudhanshu Roxx on May 09, 2011
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11/03/2011

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Page 1
 
PROJECT REPORTON³EFFECT OF BRANDING ON CONSUMER BUYINGBEHAVIOR - A STUDY IN RELATION TO FASHIONINDUSTRY´
Submitted in partial fulfilment of the requirement for the award of thedegree of 
³BACHELOR OF BUSINESS ADMINISTRATION´2008-11
Submitted To: Submitted By:Mrs. Astha Sharma and Sudhanshu LeekhaDr. Richa Gupta BBA (Gen.) 6
th
Sem.Faculty Guide 0501341708IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY
(
Affiliated to Guru Gobind Singh Indraprastha University16x Karkardooma Institutional Area, Delhi)
 
 
Page 2
 
CERTIFICATE
T
his is to certify that Sudhanshu leekha pursuing Bachelor of BusinessAdministration from Ideal Institute of Management and
T
echnology hascompleted this project under my supervision and guidance. He has takencare of all necessary aspects and shown interest and sincerity during thecompletion of the project report on Effect Of Branding On Consumer Buying Behavior to my full satisfaction.I certify that this project is up to my expectations as per the guidelineslaid down by Guru Gobind Singh Indraprastha University.
Mrs. Astha Sharma andDr. Richa Gupta
 
 
Page 3
 
ACKNOWLEDGEMENT
Management is a profession wherein no work can be accomplishedwithout the help and assistance of a large number of people, be it your superiors or subordinates. A good manager is the one who knows how toget the work accomplished with the help of his colleagues. As futuremanagers, we are taught to practice such behavior at every step.
T
his project is also a part of it.I would like to thank Ideal Institute of Management and
T
echnology for  providing me with this great opportunity to work on this report andchoosing my own topic of interest.Further I would also like to thank everyone in Ideal Institute of Management and
T
echnology with whom I have come in contact duringthe preparation of this dissertation.I wish to express my sincere gratitude to Mrs. Astha Sharma and Dr.Richa Gupta for their extended support during the study and preparationof the report. All have been profoundly instrumental in making the project undertaken the source of knowledge providing all the supportand necessary guidance.SUDHANSHU LEEKHA

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