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Table Of Contents

RURAL MARKET ENVIRONMENT
OBJECTIVE
CREATIVE RURAL MARKETING FOR RURAL INDIA
Why go Rural?
Characteristics of Rural markets
Methods followed traditionally
Marketing in focus groups
FOR A VILLAGE IN PUNJAB
FOR A VILLAGE IN BIHAR
FOR A VILLAGE IN KERALA
FOR A VILLAGE IN WEST BENGAL
Analysis & Opportunities
Future Outlook
Abstract
Situation
Actor
Learning
Performance
STRATEGIC ISSUES: A PEEK INTO THE RURAL MARKET
Increasing brand awareness
FMCG CONSUMPTION
HLL Nirma Chemical
Focus on urban categories
Premium brands
Keep Products Simple and Functional
MODEL VARIANT:-
COLOUR VARIANT :-
PACKAGE DESIGN AND PACK SIZE
Logo , Symbols and Mnemonics :-
Asian Paints’ Gattu:
The Nirma Girl:
The Dettol Sword and the Mortein Genie:
Brand Decisions :-
Sell Value Brands, Not Cheap Brands;-
Selecting The Media Mix :-
TV :-
Cinema :-
Radio:-
Print media too has some scope :-
Outdoor:-
RURAL SMALL SCALE INDUSTRIES
Revamping of Khadi and Village Industries
Small Enterprises Development Bill
Credit Rating Scheme
RURAL INDIA GETTING RICHER YOU BET
DISRIBUTION
OPPORTUNITY OF RURAL MARKETING
RURAL MARKETING LESSONS FOR THE FUTURE
1.Underdeveloped people and underdeveloped market;
2.Lack of proper physical communication facilities;
3.Media for rural communication;
4.Hierarchy of markets
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Siddhrarth ITS2

Siddhrarth ITS2

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Published by: Chandra_Kant_S_9842 on May 10, 2011
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