Why Good CommunicationIs Good Business
By Marty Blalock Why is communication important to business?Couldn’t we just produce graduates skilled atcrunching numbers?Good communication matters because businessorganizations are made up of people. As Robert Kent, former dean of Harvard Business School has said, “In business,communication is everything.”Research spanning several decades has consistently ranked communication skills as crucial for managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Although often termed a “soft” skill, communication in a business organization provides the critical link between core functions. Let’s examine threereasons why good communication is important to individuals and their organizations.
Reason 1. Ineffective communication is very expensive.
Communication in a business organization provides the critical link between core functions.The National Commission on Writing estimates that American businesses spend $3.1 billionannually just training people to write. The Commission surveyed 120 human resource directorsin companies affiliated with the Business Roundtable, an association of chief executive officersfrom U.S. corporations.According to the report of the National Commission on Writing:
People who cannot write and communicate clearly will not be hired, and if alreadyworking, are unlikely to last long enough to be considered for promotion.
Eighty percent or more of the companies in the services and the finance, insurance andreal estate sectors—the corporations with greatest employment growth potential—assesswriting during hiring.
Two-thirds of salaried employees in large American companies have some writingresponsibility.
More than 40 percent of responding firms offer or require training for salaried employeeswith writing deficiencies.