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Mkt630 Mega Quiz File by Soban 2

Mkt630 Mega Quiz File by Soban 2

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Published by Muhammad Soban
10/5/2011 Mkt6630 Quiz 2
10/5/2011 Mkt6630 Quiz 2

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Published by: Muhammad Soban on May 11, 2011
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Muhammad Soban0333-7637637
 
Question # 1 of 20 ( Start time: 06:13:02 PM ) Total Marks: 1Which of the following is a marketing philosophy which summarized by the phrase "a goodproduct will sell itself"?Select correct option:
 
The Selling concept
 
The Marketing concept
 
The Production concept
 
The Production concept The Societal Marketing concept
Question # 2 of 20 ( Start time: 06:13:52 PM ) Total Marks: 1Which of the following is NOT a deciding factor of international market evaluation?Select correct option:
 
Political risks
 
Local competition
 
Non-trade barriers
 
All of the given options
 
Question # 3 of 20 ( Start time: 06:15:16 PM ) Total Marks: 1Which of the following information is required for firm about its competition while assessingfirm specific international environment?Select correct option:
 
Market share of competitors
 
Cost structure of competitors
 
Brand reputation of competitors
 
All of the given options
Question # 4 of 20 ( Start time: 06:16:42 PM ) Total Marks: 1Which of the following determine the needs, wants, and interests of target markets and todeliver the desired satisfactions in a way that preserves or enhances the consumer's andsociety's well-being?Select correct option:
 
The Product concept
 
The Marketing concept
 
The Production concept
 
The Societal Marketing conceptQuestion # 5 of 20 ( Start time: 06:18:13 PM ) Total Marks: 1Which of the following is the part of the marketing process?Select correct option:
 
Situation analysis
 
Marketing strategy
 
Marketing mix decisions
 
All of the given options
 
Question # 6 of 20 ( Start time: 06:18:56 PM ) Total Marks: 1If a company is transferring its goods and services to its customer, this transaction is basedon:Select correct option:
 
Barter system
 
Exchange
 
Transformation
 
RelationshipQuestion # 7 of 20 ( Start time: 06:19:35 PM ) Total Marks: 1Which of the following best describes the accountable marketing?Select correct option:
 
Simply selling
 
After sales calls to get feedback
 
Encourage customers to contact for queries
 
Contact customers to seek input for future improvement in productsQuestion # 8 of 20 ( Start time: 06:20:40 PM ) Total Marks: 1Identify the concept in which the consumers will favor products that offer the most in quality,performance, and innovative features.Select correct option:
 
Product concept
 
Production concept
 
Marketing concept
 
Selling concept

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