(IJCSIS) International Journal of Computer Science and Information Security,Vol. 9, No. 4, April 2011
Watermarking Social Networking Relational Datausing Non-numeric Attribute
Assistant Professor of Computer EngineeringMITCOE, Pune INDIA.email@example.com
Rekha S. Sugandhi
Assistant Professor of Computer EngineeringMITCOE, Pune INDIA.firstname.lastname@example.org
Dr. Vijay M. Wadhai
Professor and Principal of MITCOEPune INDIA.email@example.com
UG student of Computer EngineeringMITCOE, Pune INDIA.firstname.lastname@example.org
— On-line social networking has become a very popularnowadays. This paper studies the copyright issue of on-line socialnetworks data in relational database. Techniques and concepts of mining for social network is discussed which gives rise to the needof watermarking its data. Proving ownership rights on such datais a crucial issue in social network which can be to some extentcontribute to privacy preserving issue also. Watermark key isgenerated on vowel and consonant count and accordingly theprofile image is scaled. Our algorithm is robust against commondatabase attacks.
— Mining, Social Networking, Watermarking,copyright protection
Social networking sites are nowadays gives people a statussymbol on how much social human being they are. More thenumber of sites members more they are social. These sites areusually formed by daily and continuous communicationbetween people on their subject of interest and thereforeinclude different relationships and role. Some use thesenetworking sites to promote their blogs, to post bulletins andupdates or to use them as a bridge to a future love interest.These are just a few of the reasons why social networking isgetting a lot of attention lately -- it makes life more excitingfor many people.As defined by  network sites as web-based services thatallow individuals to (1) construct a public or semi-publicprofile within a bounded system, (2) articulate a list of otherusers with whom they share a connection, and (3) view andtraverse their list of connections and those made by otherswithin the system. The nature and nomenclature of theseconnections may vary from site to site.From the point of data mining, a social network[17,18,19,6] isa heterogeneous and multirelational data set represented bygraph. The graph is typically very large, with nodescorresponding to objects and edges corresponding to linksrepresenting relationships or interactions between objects.Both nodes and links have attributes. Objects may have classlabels. Links can be one-directional and or not required to bebinary.Mining process [1,4,5,6] in social network bring aboutseveral new tasks:
Link-based object classification, type & link prediction, existence, cardinality estimation.
Object type prediction, reconciliation.
Group / cluster detection or identification.
Sub graph detection.
Metadata mining.Social network is mine for various things like multimedia data,text, usages, structure etc. Different behaviour pattern isstudied by the researchers. Various efficient algorithms areproposed for addressing attacks, sentiment / emotionsextractions, crime analysis, privacy preserving and otherinformation from its large database.Mining of various data on social network is done on publicand private data the need of privacy preservation is in demand.Privacy policies given by these sites are well defined fromtheir perspective but due to the lack of awareness to user leadsto privacy breach. We can think of having watermarks on theuser data on net can atleast limit to misappropriate dataexchange or sell.The issue of privacy / copyright of digital content is taken atpriority by owner who provides these data due intellectualproperty rights. Digital contents are photos, videos, software,audio, text etc. Protection of this asset demands forwatermarking it for the copyright and intellectual protection.Steganography is age old method for information hiding and