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INFLATION ,BRAND VALUATION AC

INFLATION ,BRAND VALUATION AC

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Published by: PUTTU GURU PRASAD SENGUNTHA MUDALIAR on Sep 05, 2008
Copyright:Attribution Non-commercial

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10/02/2010

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BRAND VALUATION ANDACCOUTING&INFLATION ACCONTING
INCGUNTURPUTTU GURU PRASAD
 
 
BRAND VALUATIONACCOUTING
Several major companies believethat their brands are there mostvaluable assets. This explains theincreasing importance placed onbrand creation and management . This also explains the reason forpaying vast sums of money toacquire brand-rich companies.
 
 
BRAND VALUATIONACCOUTING
 The idea of brands as financial assetsemerged in mid eighties. As brandshave significant financial value, theirabsence from the balance sheet distortsthe true financial position of a company.Hence ,in order to ensure that themarket valuation of a company isreflective of its true intrinsic worth it hasbecome necessary for companies todetermine the values of their brands

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