hp services 'bank-in-a-box'sets new standards in Dubai
Starting a new bank from scratch is a challenging task in anyenvironment. This is particularly true in the United Arab Emirates, whereone of the most competitive banking industries in the Middle Eastincludes 48 banks with 400 branches serving three million people.When Dubai's largest real estate company, EMAAR Properties,decided to open a new bank, it realised that success would dependon its ability to establish an innovative, world-class financial institutionthat would introduce new and different products backed by qualitycustomer service.Technology was key to this strategy so the choice of a technologypartner was crucial. For EMAAR and the newly formed Dubai Bank,that choice was HP and in particular HP Services, who mastermindedthe entire IT infrastructure.
"Information technology forms the backbone of the bank's customer-