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Published by Raja Ali

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Published by: Raja Ali on May 11, 2011
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The journey from New York ……….To 100 Countries
History
Citibank is a major international bank, founded in 1812 as the City Bank of New York, later First National City Bank of New York. Citibank is now the consumer and corporate banking arm of financial services giant Citigroup, one of the largest companies in the world. As of March 2007,it is the largest bank in the United States by holdings. Its single largest shareholder is Prince Al-Waleed bin Talal of Saudi Arabia, who has a 4.4% stake.Following its merger with the First National Bank, the bank changed its name to The First National City Bank of New York in 1955, then shortened it to First National City Bank in 1962,and ultimately changed it to Citibank in 1976.
Market Share
2005 Sales $83,642,000,0002005 Net Income $24,589,000,0002005 Year End Assets $1.50 trillion
Mission Statement
“Money isn't everything, but it can turn your dreams into reality. And the wide range of productsthat Citi offers can help you do just that”
 
Brief History
1902:
International Banking Corporation (Citibank bought it in 1915) opens offices in Asia.
1914:
 National City becomes the first U.S. national bank to open outside the country inBuenos Aires.
1939:
100 offices in 24 countries.
1940:
Citibank’s London main office, one of few in Europe who remain open during WWII, bombed in air raid. Chin up. Quickly reopens.
1949:
Bank leads in every major overseas banking services market.
1960:
Citibank the world gets smaller. Five more offices opened.
1962:
Bank celebrates 150
th
birthday. Unwrap 7 new offices abroad, for a total of 91 in 32countries.
1965:
Citibank begins business as first postwar, non German bank in West Berlin.
1972:
Vietnam office opens.
1974:
Foreign Exchange Center established in Kuala Lumpur. One year later, an uncommonCiti is only U.S. bank with branches in all nine common market countries.
1976:
First National City bank officially becomes Citibank.
1990:
Citibank introduces consumer banking to Pakistan, setting the standards and creatinga new industry.
1995:
 New offices in Romania and Slovakia extend Citibank’s network in central andEastern Europe.
1997:
Bank celebrates 100 years of foreign exchange business.
 
Citibank Pakistan's Milestones
The nineties was a decade of domination and leadership for Citibank in the Pakistanimarketplace and the trend continues into the new millennium.
1990
Consumer Bank was established.
1992
Consumer Asset Business is launched.
Car Financing is introduced.
CitiGold Priority Banking is established.
CitiPhone Banking launched.
1994
Citibank Visa Card (Gold and Silver) is launched.
1995
Self-Service Banking launched.
1996
Citibank launches its Intranet System in April.
First bank to launch a Photo Credit Card.
1997 
Citibank wins over 35 awards under the Euro money Excellence Awards. Theseawards included "Best Bank" and "Best Emerging Market Bank" for twosuccessive years.
1998
Citibank launched Pakistan's first affinity card known as the "Citibank-ShaheenCredit Card".
1999
First foreign bank to launch MasterCard in Pakistan.
Citibank Home Loans is launched.
Complaint Tracking System (CTS) launched.
2000
Citibank is the first Financial Institution to launch Personal Loans in Pakistan.
The cards business launches the first ever Co-brand Credit Card in Pakistan withCaltex.
Suzuki Car Financing private label Car Financing loan financing program.
Citibank Home Loans introduces Adjustable and Fixed Rate Home Loans.
CitiPhone Banking introduces Self Service Banking.

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