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The MarketingExperiments Quarterly Research Journal, Q4 2010

The MarketingExperiments Quarterly Research Journal, Q4 2010

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MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.
MarketingExperiments is a research laboratory with a simple (but not easy) eight-word mission statement: To discover what really works in marketing optimization. This publication is a collection of our most recent research discoveries and educational “how to” tips and techniques for marketers.

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Published by: MarketingExperiments Publications on May 11, 2011
Copyright:Traditional Copyright: All rights reserved

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Top Lessons from 2010: What worked – and what
didn’t – in the last 365 days of experimentaon
23
Images vs. copy: How geng the right balanceincreased conversion by 29%
57
Website Opmizaon: The ve most commonpialls of homepage design
85
Analyzing Test Results: How to further improveperformance and nd your next test
113
The MarkengExperiments
 
Quarterly Research Journal
Volume I, Issue 4 - Q4 2010
 
The Fourth Quarter of 2010Volume I, Issue 4
R
ESEARCH
 
J
OURNAL
T
HE
M
ARKETING
E
XPERIMENTS
UARTERLY
Editorial Staff
A
CKNOWLEDGEMENTS
We would like to thank all the Research Partners who have teamed up with us to conduct
hese expemens. F me nmn bu Resech Pneshps, pese vsMkengExpemens.cm/Pnes
.
C
ONTRIBUTORS
 
Jusn Begn
 Brian CarrollChuck CokerTony Doty
Dusn Echh
 J. David Green
Sc Hw
 
Bb Kempe
 David KirkpatrickAdam Lapp
T Leb
 Pamela MarkeyPhillip PorterJon Powell
Zuz Senh-Thpe
 Nathan ThompsonGina TownsendCorey Trent
Spence Whng
Editor-in-Chief 
 Dr. Flint
McGughn
Editor
 Daniel Burstein
Writers
 Brad BortoneBoris Grinkot
Ausn McCw
 
Am T. Sun
 
Designer
 
Sen Knbege
Copy Editor
 
Joelle Parra
 A publicaon of:
MkengExpemens®,
a MECLABS Group Company
1300 Msh Lnng Pkwy, Sue 106
 
Jcksnve Bech, F 32250
 
(800) 517-5531
 
MkengExpemens.cmA ghs eseve. N p  hs pubcn my be epuce  nsme n ny m  by ny mens, eecnc  mechnc,ncung phcpyng, ecng  by ny nmn sge n eev sysem, whu wen pemssn m he pubshe,excep  he ncusn  be quns.Cpygh ©2010 by MkengExpemens

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