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Top Lessons from 2010: What worked – and what
didn’t – in the last 365 days of experimentaon
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Images vs. copy: How geng the right balanceincreased conversion by 29%
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Website Opmizaon: The ve most commonpialls of homepage design
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Analyzing Test Results: How to further improveperformance and nd your next test
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The MarkengExperiments
 
Quarterly Research Journal
Volume I, Issue 4 - Q4 2010
 
The Fourth Quarter of 2010Volume I, Issue 4
R
ESEARCH
 
J
OURNAL
T
HE
M
ARKETING
E
XPERIMENTS
Q 
UARTERLY
Editorial Staff
A
CKNOWLEDGEMENTS
We would like to thank all the Research Partners who have teamed up with us to conduct
hese expemens. F me nmn bu Resech Pneshps, pese vsMkengExpemens.cm/Pnes
.
C
ONTRIBUTORS
 
Jusn Begn
 Brian CarrollChuck CokerTony Doty
Dusn Echh
 J. David Green
Sc Hw
 
Bb Kempe
 David KirkpatrickAdam Lapp
T Leb
 Pamela MarkeyPhillip PorterJon Powell
Zuz Senh-Thpe
 Nathan ThompsonGina TownsendCorey Trent
Spence Whng
Editor-in-Chief 
 Dr. Flint
McGughn
Editor
 Daniel Burstein
Writers
 Brad BortoneBoris Grinkot
Ausn McCw
 
Am T. Sun
 
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Sen Knbege
Copy Editor
 
Joelle Parra
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