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Table Of Contents

2.3. History of CRM
2.4. Evaluation or Measurement of CRM
2.5. CRM Technologies
2.6.1. Analytical CRM
2.6.2. Operational CRM
2.6.3 Collaborative CRM
2.7. CRM and Customer loyalty
2.8. CRM Implementation
2.9. Advantages and disadvantages of CRM
2.10. CRM applications
2.11. IT (information technology) role in CRM
2.12. Marketing Mix in Hotel Industry
2.13.1. Opportunity
2.13.2. Challenges
2.14. Return on Investment (ROI) in CRM
2.15. Summary
3.1. Overview
3.2. Research Process
3.3. Research Strategy
3.4.1. Quantitative Research Approach
3.4.2. Qualitative Research Approach
3.5. Data Types
3.6.1. Case Study – 1: TAJ GROUP OF HOTELS
3.6.2. Case Study – 2: ACCOR HOTEL
3.6.3. Case Study – 3: ITC WELCOMGROUP HOTELS
3.7. Summary
4.1. Overview
4.2. Relationship Management
4.3. Evaluation of Relationship
4.4. Information about the Hotel
4.5.1. Taj Group of hotels
4.5.2. Accor hotel
4.5.3. ITC Welcome group Hotel
5.1. Conclusion
5.2. Recommendations
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Marketing Document Sample

Marketing Document Sample

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Published by: Gopinath Rajamanicam on May 12, 2011
Copyright:Attribution Non-commercial

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01/06/2013

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