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Table Of Contents

HIERARKI PRODUK
KLASIFIKASI PRODUK
DAYA TAHAN DAN WUJUD
KLASIFIKASI BARANG KONSUMEN
BARANG TOKO ( SHOPPING GOODS )
BARANG KHUSUS ( SPECIALTY GOODS )
BARANG YANG TIDAK DICARI ( UNSOUGHT GOODS )
KLASIFIKASI BARANG INDUSTRI
BARANG MODAL ( CAPITAL ITEMS )
PASOKAN DAN LAYANAN BISNIS ( SUPPLIES AND BUSINESS SERVICE )
BAURAN PRODUK
KEPUTUSAN LINI – PRODUK
ANALISIS LINI PRODUK
PENJUALAN DAN LABA
PROFIL PASAR
PANJANG LINI PRODUK
MERENTANGKAN LINI
PERENTANGAN KE PASAR BAWAH
PERENTANGAN KE PASAR ATAS
PERENTANGAN DUA ARAH
PENGISIAN LINI
MODERNISASI LINI, PENONJOLAN JENIS PRODUK, DAN PEMANGKASAN
KEPUTUSAN MEREK
APAKAH ARTI MEREK ?
MEMBANGUN IDENTITAS MEREK
MEMBANGUN MEREK DAN PEREKONOMIAN BARU
EKUITAS MEREK
NILAI EKUITAS MEREK
MENGELOLA EKUITAS MEREK
TANTANGAN – TANTANGAN PENGGUNAAN MEREK
KEPUTUSAN MEREK : MENGGUNAKAN MEREK ATAU TIDAK ?
KEPUTUSAN SPONSOR MEREK
KEPUTUSAN NAMA MEREK
ALAT MEMBANGUN MEREK
KEPUTUSAN STRATEGI MEREK
PERLUASAN LINI
PERLUASAN MEREK
MANAJEMEN ASET MEREK
AUDIT DAN REPOSISI MEREK
PENGEMASAN DAN PELABELAN
PENGEMASAN
PELABELAN
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99018-15-459827426516 (1)

99018-15-459827426516 (1)

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Published by Apneer Tipawael

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Published by: Apneer Tipawael on May 12, 2011
Copyright:Attribution Non-commercial

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04/09/2013

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