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Spring 2011
 
C
A few years ago an editor working on an article of mine dis-couraged me from referring to C. P. Snow’s essay “The TwoCultures,” which cautioned against the growing intellectualgap between the humanities and sciences. My editor felt it hadbecome overused, a cliché. But if it was a cliché, it had becomeone for good reasons. It resonated throughout the world of ideas and continues to do so today. At Princeton UniversityPress we try to integrate the two cultures as much as possible,and this has never been more apparent than in this catalog.Our eorts to bridge the cultures begin with the widely antici-pated publication of 
The Crossley ID Guide
. In this revolution-ary book, celebrated birder and photographer Richard Crossleybrings his real-life approach to avian identication to the birdsof eastern North America. Departing from all previous birdguides, Crossley’s stunningly illustrated book presents birds inmultiple images and in their habitat, giving readers a truly newway to see birds.Moving from our natural environment inward, the catalogfeatures a host of important new oerings on the brain, themachine that unites human biology and behavior. In
Blind Spots: Why We Fail to Do What’s Right and What to Do about It 
,Max Bazerman and Ann Tenbrunsel explore the connection be-tween cognition and ethics, revealing ways in which our brainsseduce us into overlooking in ourselves behavior that we mightnot tolerate in others. In
Braintrust: What Neuroscience Tells Usabout Morality 
, Patricia Churchland explains how our moralvalues are shaped by the very molecular mechanisms of thebrain. And in a new edition of a landmark work of scienticand philosophical inquiry,
The Expanding Circle: Ethics, Evolu-tion, and Moral Progress
, Peter Singer explores the evolutionaryorigins of altruism.Our Spring list includes the full range of subjects familiar toour readers, from history and politics to physics, but the arrayof titles that bring the sciences and humanities a bit closerexemplies a central aspect of the Press’s mission.Peter J. Dougherty, Director
A L   D
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NATURAL HISTOR 33
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NATURAL HISTOR—NW IN PAPRBAC 39
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ACADMIC TRAD 40
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PAPRBACS 52
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PRINCTON RFRNC 81
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ART 82
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LITRATUR 83
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PHILOSOPH 90
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LAW 95
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SOCIOLOG 99
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MATHMATICS 108
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NGINRING 113
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ASTROPHSICS 115
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ARTH SCINC 116
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RCNT & BSTSLLING TITLS 118
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ORDR INFORMATION
Cover art from
The Crossley ID Guide: Eastern Birds
(see pages –).
 
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pr.pr.
“When we think o unethical behavior,the images that oten come to mind arethose o robbers, thieves, the executivesat Enron, or Bernie Madof.
Blind Spts
 is not just about these criminals, butabout a much larger problem—the dis-honest actions that we all take while stillthinking o ourselves as wonderullymoral people. In this important book,Baerman and Tenbrunsel show us howwe ail to see our own immoral actionsin an objective light, and the troublethat this biased view gets us into.”
—DanAriely,authorof
Predictably Irrational 
APRILCloth $24.95T
978-0-691-14750-5216 pages. 10 line illus. 6 x 9.BUSINESS
z
PSYCHOLOGY
B S
Why We Fail to o What’s rightand What to o about t
M H. Bz &A E. T
When confonted with an ethical dilemma, most of us like tothink we would stand u fo ou inciles. But we ae not asethical as we think we ae. n
Blind Spots
, leading businessethicists Max Bazeman and Ann enbunsel examine theways we oveestimate ou ability to do what is ight and howwe act unethically without meaning to. Fom the collase of non and coution in the tobacco industy, to sales of thedefective Fod pinto and the downfall of Benad Mado, theauthos investigate the natue of ethical failues in the busi-ness wold and beyond, and illustate how we can becomemoe ethical, bidging the ga between who we ae and whowe want to be.xlaining why taditional aoaches to ethics don’twok, the book consides how blind sots like ethical fading—the emoval of ethics fom the decision-making ocess—haveled to tagedies and scandals such as the hallenge saceshuttle disaste, steoid use in Majo League Baseball, thecash in the nancial makets, and the enegy cisis. he au-thos demonstate how ethical standads shift, how we neglectto notice and act on the unethical behavio of othes, and howcomliance initiatives can actually omote unethical behav-io. istinguishing ou “should self” (the eson who knowswhat is coect) fom ou “want self”( the eson who ends umaking decisions), the authos oint out ethical sinkholes thatceate questionable actions.uggesting innovative individual and gou tactics foimoving human judgment,
Blind Spots
shows us how tosecue a lace fo ethics in ou woklaces, institutions, anddaily lives.
Max H. Bazerman
is the Jesse sido taus pofesso of Busi-ness Administation at Havad Business chool. He is theautho and coautho of many books, including
NegotiationGenius
.
Ann E. Tenbrunsel
is the rex and Alice A. Matin po-fesso of Business thics at the Mendoza ollege of Business,nivesity of ote ame. he is the coedito of seveal books,including
Codes of Conduct
.
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