“When we think o unethical behavior,the images that oten come to mind arethose o robbers, thieves, the executivesat Enron, or Bernie Madof.
is not just about these criminals, butabout a much larger problem—the dis-honest actions that we all take while stillthinking o ourselves as wonderullymoral people. In this important book,Baerman and Tenbrunsel show us howwe ail to see our own immoral actionsin an objective light, and the troublethat this biased view gets us into.”
978-0-691-14750-5216 pages. 10 line illus. 6 x 9.BUSINESS
Why We Fail to o What’s rightand What to o about t
M H. Bz &A E. T
When confonted with an ethical dilemma, most of us like tothink we would stand u fo ou inciles. But we ae not asethical as we think we ae. n
, leading businessethicists Max Bazeman and Ann enbunsel examine theways we oveestimate ou ability to do what is ight and howwe act unethically without meaning to. Fom the collase of non and coution in the tobacco industy, to sales of thedefective Fod pinto and the downfall of Benad Mado, theauthos investigate the natue of ethical failues in the busi-ness wold and beyond, and illustate how we can becomemoe ethical, bidging the ga between who we ae and whowe want to be.xlaining why taditional aoaches to ethics don’twok, the book consides how blind sots like ethical fading—the emoval of ethics fom the decision-making ocess—haveled to tagedies and scandals such as the hallenge saceshuttle disaste, steoid use in Majo League Baseball, thecash in the nancial makets, and the enegy cisis. he au-thos demonstate how ethical standads shift, how we neglectto notice and act on the unethical behavio of othes, and howcomliance initiatives can actually omote unethical behav-io. istinguishing ou “should self” (the eson who knowswhat is coect) fom ou “want self”( the eson who ends umaking decisions), the authos oint out ethical sinkholes thatceate questionable actions.uggesting innovative individual and gou tactics foimoving human judgment,
shows us how tosecue a lace fo ethics in ou woklaces, institutions, anddaily lives.
Max H. Bazerman
is the Jesse sido taus pofesso of Busi-ness Administation at Havad Business chool. He is theautho and coautho of many books, including
Ann E. Tenbrunsel
is the rex and Alice A. Matin po-fesso of Business thics at the Mendoza ollege of Business,nivesity of ote ame. he is the coedito of seveal books,including
Codes of Conduct