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Table Of Contents

Marketing Notes
Technological environment:-forces that create new
Stages in the product life cycle :-
Maslow’s hierarchy of needs
Marketing strategies at each stage of Product life cycle:-
1.Introduction stage:
3.Maturity stage:
4.Decline stage:
Positive impact:-
Negative impact:
Nature of sales promotion:- Positive impact:
Public relation departments may perform any or all of the following functions:-
Major public relations tools:
Geographic
Psychographic
Behavioral
Needs , wants and demands:-
Marketing offers- Products, services and experiences:-
Value and satisfaction:-
Markets:-
Deciding on Reach, Frequency and impact:-
Choosing among major media types:-
Selecting specific media vehicles;-
Deciding on media timing:-
Analyzing customer needs:-
Setting channel objectives:-
Identifying major alternatives:-
Evaluating the major alternatives:-
Need recognition:-
Information search:-
Evaluation of alternatives:-
Purchase decision:-
Post purchase behaviour:-
Meaning:-
Idea generation:-
Idea screening:-
Concept development and testing:-
Marketing strategy and development:-
Business analysis:-
Product development:-
Test marketing:-
Commercialization:-
Prospecting and Qualifying:-
Pre approach:-
Approach:-
Presentation and demonstration:-
Handling objections:-
Closing:-
Follow up:-
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BBM Notes

BBM Notes

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Published by Praise Worthy

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Published by: Praise Worthy on May 13, 2011
Copyright:Attribution Non-commercial

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02/06/2013

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