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10 Best Practices for Social Media

10 Best Practices for Social Media

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10 Best Practices for Social Media | Helpful guidelines for news organizations by ASNE
10 Best Practices for Social Media | Helpful guidelines for news organizations by ASNE

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Published by: E-Siber on May 13, 2011
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01/17/2012

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10 Best Practices or Social Media
Helpul guidelines or news organizations
By James HoHmann and tHe2010-11 asne etHics and values committee may 2011
 
10 BEST PRACTICES FOR SOCIAL MEDIA
22
Executive Summary Guidelines Appendix: Social Media Policies
BloomBergtHe denver Postorlando sentinelst. louis Post-disPatcHtHe roanoke times/roanoke.comtHe Wall street Journal, neWsWire and marketWatcHsourcemedia grouP (cedar raPids, ia)tHe rockford register starlos angeles timestHe neW york timesguardian (u.k.)reuterstHe WasHington PostcHarlotte oBservertHe Journal gazette (fort Wayne, ind.)tHe manHattan (kan.) mercurytHe neWs & revieW (greensBoro, n.c.)freedom communications, inc.3417171925272832333638404142444646464647
 
10 BEST PRACTICES FOR SOCIAL MEDIA
3
Best practice guidelines or editorscrating social media policies
marcH 2011
Executive summary –
Social media platorms continue to emerge as essential newsgathering tools. Tese mediums oer exciting opportunities orreporters to collect inormation and or news organizations to expand the reach o their content, but they also carry challengesand risks. Putting in place overly draconian rules discourages creativity and innovation, but allowing an uncontrolled ree-or-all opens the oodgates to problems and leaves news organizations responsible or irresponsible employees. We oer these guidelines as a ramework to help editors orm their own policies. We reviewed publicly available social media policies or mainstream news organizations and several others sent to us by ASNEmembers. An appendix at the end o this report includes the ull text o what was collected. We identied 10 best-practicethemes at the heart o the best policies.Each theme gets its own page here, with a brie explanation o why it’s included, a “teachable moment,” and excerpts romsocial media guidelines released by news organizations that have been leading the way.Here are the 10 key takeaways:1. raditional ethics rules still apply online.2. Assume everything you write online will become public.3. Use social media to engage with readers, but proessionally.4. Break news on your website, not on witter.5. Beware o perceptions.6. Independently authenticate anything ound on a social networking site.7. Always identiy yoursel as a journalist.8. Social networks are tools not toys.9. Be transparent and admit when you’re wrong online.10. Keep internal deliberations condential.
tHis PaPer Was researcHed and Written By James HoHmann of Politico for tHe2010-11 asne etHics and values committee, Working WitH co-cHairs Pam fine,knigHt cHair in neWs, leadersHiP and community, tHe university of kansasscHool of Journalism and mass communication; JoHn Harris, editor-in-cHief,Politico; and committee memBer frank BarroWs, Queens university of cHarlotte,cHarlotte, n.c.

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