Hero is the brand name used by the Munjal brothers in theyear 1956 with the flagship company Hero Cycles. The joint venture between India's Hero Group and Honda MotorCompany, Japan.
legendary 'Fill it - Shut it - Forget it' campaign captured theimagination of commuters across India, and Hero Honda soldmillions of bikes purely on the commitment of increasedmileage.
The industry is divided into 3 segments: scoters. Motorcyclesand mopeds
Hero Honda is the market leader in motorcycles and mopeds
WHAT IS CRM
It is the process required by the companies to build andmaintain relationships with their customers.
CRM software is used to support these processes, storinginformation on current and prospective customers.
Information in the system can be accessed and entered byemployees in different departments, such as sales, marketing,customer service, training, performance management, humanresource development, and compensation.