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TQM Report (Nestle Waters)

TQM Report (Nestle Waters)

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Published by Muhammad Furqan Xeb

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Published by: Muhammad Furqan Xeb on May 14, 2011
Copyright:Attribution Non-commercial


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Industry overview:
In Pakistan there was no concept of water bottles, even no one ever thought of getting in a business of water. The perception was, who will buy a bottle of water, when it’s free everywhere.But Nestle was the first company, who made a plan to launch a Pure water with the name NESTLE pure life. They launched Nestle pure life in 1988. There are many competitors in themarket now including Local companies and MNC’s, who are in this business now. Major companies in this industry are Kinley, AquaFina , and Nestle.
History of Nestle:
 Nestle began in Switzerland in the mid 1860s when founder Henri Nestle created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as analternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulatedmixture of cow’s milk, flour and sugar. Nestle’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestle. The product was first used on a premature baby who couldnot tolerate his mother’s milk or other alternative products of that time. Doctors gave up ontreating the infant. Miraculously the baby tolerated Henri’s new formula and it provided thenourishment that saved his life. Within a few years the first Nestle product was marketed inEurope.
Nestle in Pakistan:
 Nestle has been serving Pakistani consumers since 1988, when parent company, the Switzerland- based Nestle SA, first acquired a share in Milkman Ltd. Today Nestle is fully integrated inPakistani life, and is recognized as the producer of safe, nutritious and tasty food, and leaders indeveloping and uplifting the communities in which they operate. Nestle Pakistan ensures thattheir products are made available to consumers wherever in the country they might be.Convenience is at the heart of the Nestle philosophy, and there aim is to bring products to
 people’s doorsteps. Now Nestle is the biggest market leader in Water Industry of Pakistan, theyhave built their name in water sector with the strongest brand name “Nestle Pure Life”. Theyhave gain the trust of public in a way, that even they can buy a product of Nestle anywhere in thecountry. They have the biggest market share in Water Industry of Pakistan, according to themthey are selling Quality and that is their competitive edge.
Mission Statement:
At Nestle, we believe that research can help us make better food so that people live a better life.Good Food is the primary source of Good Health throughout life. We strive to bring consumersfoods that are safe, of high quality and provide optimal nutrition to meet physiological needs. Inaddition to nutrition, health and wellness, Nestle products bring consumers the vital ingredientsof taste and pleasure.
Vision and Strategy:
The Nestle global vision is to be the leading health, wellness, and Nutrition Company inthe world. Nestle Pakistan subscribes fully to this vision. In particular, we envision to:
Meet the nutritional needs of consumers of all age groups from infancy to old age, fromnutrition to pleasure, through an innovative portfolio of branded foodand beverage products of the highest quality.
Lead a dynamic motivated professional workforce proud of its heritage and bullish aboutthe future
Milk pack 
 Nescafe Classic
 Nescafe Gold
 Nescafe 3and1
 Nestle Pure Life
Maggi Noodles
Breakfast Cereals
Corn Flakes
Honey Gold
Koko Crunch
Hierarchy of Nestle Pakistan:
Figure1: Hierarchy of NestleSource: www.nestle.pk 
Definition of Quality by Nestle:
TQM capitalizes on the involvement of management, workforce, suppliers, and even customers,in order to meet or exceed customer expectations.Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something. Quality is a perceptual, conditional and somewhatsubjective attribute and may be understood differently by different people. Consumers may focuson the specification quality of a product/service, or how it compares to competitors in themarketplace.

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