³Words often fail to express one¶s feelings of gratitude and indebtedness to one¶s benefactors, but then it is the only readily available medium through which the undersigned canexpress their sincere thanks to all those who are associated with the work in one way or another.´A project can never exist and thrive in solitude. Project work is never the work of anindividual. It is more a combination of use, suggestion and contributions and work involvingmany individuals. This project also bears the impact of many people. Thus, one of the most pleasant parts of writing this report is the opportunity to thank all those who have been active part in it.I am thankful to for his vital inputs and valuable suggestions and continuous guidance,which have gone a long way in providing necessary impetus to our efforts in consummating thisreport.I am thankful to our professors from Marketing department for their vital inputs regarding the project work. I am also thankful to friends who helped me in understanding of the topic given inan easier way.