hat is Customer Relationship Management(CRM)?
CRM entails all aspects of interaction a company has with its customer,whether it is sales or service related. It even uses technology to streamlineprocesses that impact customer loyalty, service delivery and qualitymanagement.
Customer is the most important person for a business. He is not aninterruption to our work but the purpose of it. He is not an outsider; he is a part of it. We are not doing him a favour; he is doing us a favourby givingus an opportunity to serve him. (By Mahatma Gandhi)