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The ROI of Social Media

The ROI of Social Media

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Published by DorianBenkoil
Understanding how to really understand the return on your investment in social media. From TeemingMedia.com
Understanding how to really understand the return on your investment in social media. From TeemingMedia.com

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Published by: DorianBenkoil on May 14, 2011
Copyright:Attribution Non-commercial

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07/04/2014

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Social MediaROI
Dorian BenkoilMay 14, 2011@dbenk 
Saturday, May 14, 2011
 
© 2011
What We’ll Cover
From a Publisher’s Perspective
ROI: What does it mean?
Benefits and Costs
-
Revenue
-
Doing the Math
-
Less direct benefits
Pointers in making it better
Saturday, May 14, 2011
 
© 2011
ROI?
Does the benefit justify the cost?
Monitoring
Calculating
Understanding
Less obvious
Benefits
Costs
What are they?
Pointers
Real-World
Examples
Tools
$
Saturday, May 14, 2011

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