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Social MediaROI
Dorian BenkoilMay 14, 2011@dbenk 
Saturday, May 14, 2011
 
© 2011
What We’ll Cover
From a Publisher’s Perspective
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ROI: What does it mean?
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Benefits and Costs
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Revenue
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Doing the Math
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Less direct benefits
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Pointers in making it better
Saturday, May 14, 2011
 
© 2011
ROI?
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Does the benefit justify the cost?
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Monitoring
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Calculating
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Understanding
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Less obvious
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Benefits
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Costs
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What are they?
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Pointers
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Real-World
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Examples
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Tools
$
Saturday, May 14, 2011
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