Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

0 of .
Results for:
No results containing your search query
P. 1
Strategic Marketing[1]

Strategic Marketing[1]

Ratings: (0)|Views: 11,852|Likes:
Published by usmanmani1
marketing solution
marketing solution

More info:

Published by: usmanmani1 on May 15, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Business ManagementStudy Manuals
Advanced Diploma inBusiness Management
The Association of Business Executives
5th Floor, CI Tower
St Georges Square
High Street
New MaldenSurrey KT3 4TE
United KingdomTel: + 44(0)20 8329 2930
Fax: + 44(0)20 8329 2945E-mail: info@abeuk.com
Copyright, 2008The Association of Business Executives (ABE) and RRC Business Training
All rights reserved 
No part of this publication may be reproduced, stored in a retrieval system, or transmitted inany form, or by any means, electronic, electrostatic, mechanical, photocopied or otherwise,without the express permission in writing from The Association of Business Executives.
Diploma in Business Management
Unit Title Pag
1 Planning and Strategy 1
Introduction 2The Planning Process 2Developing Plans 6Strategic Planning 19
2 The Marketing Function, Objectives and Strategy 29
Introduction 30Marketing and Markets 30Basic Concepts of Marketing 34Marketing Objectives 38Marketing Strategy 46
3 Marketing and Strategic Choice 53
Introduction 55Organisational Stance and Positioning 56Ansoff's Four Strategic Options 61Porter's Generic Strategy Model 64Profit Impact on Market Strategy (PIMS) 66Boston Consultancy Group Matrix (BCG) 67General Electric Business Screen (GE) 72Other Portfolio Models 75The Role of Marketing Models 77Strategic Choice 78Implementation of Strategies 86
4 Analysing the Marketing Environment 93
Introduction 94Situational Analysis 94SWOT Profile 100The Internal Environment 102The External Environment 107
5 Marketing Information 123
Introduction 124Managing The Information Flow 124Marketing Research 130

Activity (101)

You've already reviewed this. Edit your review.
Diogo Miguel liked this
1 thousand reads
1 hundred reads
Neveen Nabih liked this
Neveen Nabih liked this
Neveen Nabih liked this
Moybul Ali liked this
Adil Khalis liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->