"Think like a writer. Think like producer. Think like a distributor."Temple Fennell, ProducerATO PicturesScreenplays are intellectual assets that are bought and sold.Art meets commerce in the film industry when production companies, movie studios, film distributorsand financial institutions use market research and financial analysis to make investment decisionsFor film producers, the most important component of the green light process is the assessment of themarket potential of a screenplay. Professional screenwriters should ask themselves the following10 due diligence questions:1. Is my idea unique? If not, what other films is it like? If so, how will it be different from anything elsethat's been done.2. Is it high concept?3. Which classic formula (if any) does it evoke? (Boy meets girl; David vs. Goliath; Man vs. Nature;Strange Land; Opposites Attract; Opposites Thrown Together; The Quest; The Secret; Sudden Powers;Coming of Age.)?4. Will it transport audiences to a new time, place, reality, culture, subculture, and/ or perspective?5. Is it marketable?6. Can you envision an appealing trailer for the film?7. Can it be compared to other successful films without calling it the same thing?8. Who is the target market? If it's not for the mainstream then whom? (Teens? 18 to 29?Family/children? Thirty and above? Baby Boomers? Art house? A certain race or ethnicity? Considermale vs. female.) Will it appeal to this group? Is there crossover potential?9. Consider the budget you imagine,
would it make sense to make this?
(Keep in mind distributiontrends: theatrical, home entertainment and international markets.)10. Does it offer castable roles?