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Penetration of Different Companies in Rural Market With Special Reference to Tea

Penetration of Different Companies in Rural Market With Special Reference to Tea

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Published by Sandeep Gupta

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Published by: Sandeep Gupta on May 15, 2011
Copyright:Attribution Non-commercial

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01/05/2013

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CHAPTER-1CHAPTER-1
IntroductionIntroduction
1
 
RURAL INDIA…a new dawnRURAL INDIA…a new dawn
India needs creative solutions to start a revolution which canIndia needs creative solutions to start a revolution which can take its villages fast forward in time – converting them intotake its villages fast forward in time – converting them into economically viable units and growth engines, harnessingeconomically viable units and growth engines, harnessing the power of the villagers, and opening up new horizons withthe power of the villagers, and opening up new horizons with the promise of a better tomorrow.the promise of a better tomorrow.
2
 
OBJECTIVE & SCOPE OF STUDY
Primary Objective:-
The primary objective of this study is to have a comparative study of penetrationstrategies adopted by different companies for marketing of ‘Tea’ in rural areas of India.
Secondary Objective:-
1)To compare the penetration strategies of different companies.
2)
To identify the situations of extra focus.3)To study the consumption pattern of tea.4)To identify the reasons behind the success of companies.5)To identify the most effective channel of distribution.6)To identify the most effective mode of communication.
3

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