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Table Of Contents

1.1. Etape în evoluţia conceptului de concurenţă
1.2. Funcţiile şi rolul concurenţei
1.3. Tipologia concurenţei
1.3.2. Concurenţa perfectă
1.3.3. Concurenţa imperfectă şi formele acesteia
2.2. Piaţa relevantă – locul de manifestare al concurenţei
2.3.1 Concentrările economice
2.3.2. Practicile anticoncurenţiale în legislaţia românească
2.3.3. Mixul de marketing şi comportamentul anticoncurenţial
3.1. Contextul istoric al evoluţiei politicii concurenţiale europene
4.1. Definiţii şi înţelesuri ale conceptului de strategie
4.2. Procesul de planificare strategică a întreprinderii
4.3. Etapele planificării strategice a întreprinderii
4.3.1. Definirea viziunii strategice a întreprinderii
4.3.2. Analiza situaţiei întreprinderii
4.3.3. Formularea strategiei de marketing
4.3.4. Alocarea resurselor şi controlul activităţii de marketing
5.3. Strategiile de marketing
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Published by: nikonikoleta on May 16, 2011
Copyright:Attribution Non-commercial

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