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Personal Selling Prags

Personal Selling Prags

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Published by Pragati Jha

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Published by: Pragati Jha on May 16, 2011
Copyright:Attribution Non-commercial

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10/25/2013

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BY: ABHISHEKCHAKRABORTY(PG-)02ANUSHRI JAIN(PG-14)ANKUSH DAUN(PG-12)ARIJIT TALUKDAR(P16)PRAGATI(PG-52)PROJJAL DAS(PG-58)
 
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Defining Personal selling
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essential elements of personal selling;
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importance of personal selling; and
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The personal selling process.
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identify the qualities of a successfulsalesman.
 
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Personal selling refers to the presentation of goodbefore the potential buyers and persuading them topurchase it.
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It involves face-to-face interaction and physicalverification of the goods to be purchased. Theobjective is not only just to sell the product to aperson but also to make him/her a permanentcustomer.

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