Description

E-Shops have become considerable source of income for enterprisers and companies – blowing the
internet bubble before several years have shown, however, that not every E-Shop is flourishing and
competitive. In a rough competition has enforced just such shop that fit information, technologies and
business together; effectively capitalized resources and accommodated customer’s needs.
The goal of this work is to try to describe important steps, activities, procedures and decisions during
foundation and operating of the profitable E-Shop. The work is classified into the theoretical and the
practical part – in separated chapters it describes economic analysis, lawful obligations and the
general presentation of the E-Shop on a website as well as the specific presentation on example of the
E-Shop MojePekárna.cz.