MBA Marketing Module MBA403 Semester 2: 2010-11

ASSIGNMENT B GROUP RESEARCH PRESENTATION: 40%

Assignment due by 16th May 2011: Feedback due by 3rd June 2011.

Presentations will take place in lecture and seminar sessions as shown on the schedule.
You are required to work in a GROUP of 4/5 to carry out secondary research of a market, to be
allocated by your seminar tutor in order to prepare and make a 20 minute presentation and to
suggest methods to conduct further primary research.
 You should form a group by week 8 and complete and hand or e-mail a Group Record Sheet
to your semester tutor by 12.00 noon on 25th March (note that this is worth 5 marks).
 If you do not submit the Group Record Sheet you will forfeit these 5 marks.
 Groups MUST BE ONLY BE DRAWN FROM WITHIN YOUR SEMINAR GROUP
 If you DO NOT JOIN A GROUP you will also lose these 5 marks and will either be put into an
ad hoc group or have to do the assignment by yourself. If you are not in a group contact your
seminar tutor as soon as possible.

It is YOUR RESPONSIBILITY to ensure that groups are formed and work effectively.

Your presentation should include identification and discussion of: mks

i. market definition, size, main segments, trends and projections (value/volume) 20
ii. main market competitors; their market share and strengths/weaknesses 10
iii. main channels of distribution; their market share and strengths/weaknesses 10
iv. a market entry opportunity, with justification and your positioning & competitive strategy 15
v. with reference to three specific research objectives, what primary research may be
used to supplement the secondary research you carried out (with justification) 25
You will also be awarded marks for:
vi. submission of the group Record Sheet by week 8 5
vii. structure, quality of slides, verbal presentation and flow 10
viii. correct and complete Harvard referencing/bibliography (min six academic/information
sources: failure to reference correctly will result in a 40% cap) 5
Self Assessment:
In addition, you should INDIVIDUALLY complete a Self Assessment which records your role and
contribution to the work. This does not carry marks but it may affect the final mark awarded to you;
if necessary you may be asked to attend an interview

Due in at the iZone on 16th May 2011

Plagiarism and collusion will be heavily penalised and may result in failure of the
assessment and/or module and/or exclusion from the University.
Work not correctly referenced (including data sources) will be capped at 40%.
Work DOES NOT need submitting to Turn It In.

Deliverables and submission:

Students should submit to the iZone by the due date:
 ONE copy of your group’s presentation (as a four or six per page handout)
 ALL of your group’s Self Assessments
 ONE Feedback Sheet, ensuring that ALL of the group’s names/st numbers are listed

Bring a handout of your slides to the presentation (presentation dates to be announced).

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 MBA Marketing Module MBA403 (2010-11)
ASSIGNMENT B: GROUP RECORD FORM (5 marks)

GROUP MARKET RESEARCH PRESENTATION: 40/100 marks

You are required to work in a GROUP of 4/5 to carry out secondary research of a market to
prepare and make a 20 minute presentation and to suggest methods to conduct further research.

As a group, you must, by the 16th MAY 2011 submit at the iZone*
 ONE joint copy of your presentation (print as a handout 4/6 to view); note that you
CANNOT change the presentation after submission
 INDIVIDUAL Group Assignment Self Assessments for each group member

*NB: Please also bring a copy of the slideshow (as a handout as above) to the presentation and
give it to your seminar tutor.

An electronic version of this sheet is available on Blackboard

NOTE: TO GET 5 MARKS, RETURN THIS SHEET TO YOUR SEMINAR TUTOR BY FRIDAY 25th MARCH

GROUP AGREEMENT
We confirm that as an assignment group we have read and understand the requirements of the assignment
as summarised above and detailed in the assignment briefings.

We understand that:
 We are jointly and individually responsible for completing and submitting the assignment, including
participation in group research, preparation and presentation.
 Failure to comply with the above and/or to satisfy any of the requirements of the assignment may
result in the loss of marks and/or failure of the assessment.
 Failure to comply with academic convention with regard to referencing, plagiarism and collusion may
result in the loss of marks and/or failure of the assessment.

Give a copy of this sheet to your seminar tutor by the due date: retain a copy your own records.

TUTOR: SEMINAR (day/time) PRESENTATION DATE/TIME: (to be advised)

> > >
YOUR MARKET:
>
NAME (PRINT) STUDENT No SIGNED DATE

> st

> st

> st

> st

> st

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 GROUP ASSIGNMENT SELF ASSESSMENT REPORT
Ensure that you complete and hand in this report to the iZone WITH your group presentation.
Note that late or non compliance will result in capping of your individual mark to 40%.
Complete the following sections, indicating with an [] the level of contribution you feel you made and giving
brief comments and/or details of your contribution in the text boxes.
TICK ONE [ BOX ] ONLY FOR EACH SECTION; eg as [ ] [ ] [ ] [] [ ] [ ]

1 Your contribution to planning and organising the research

I made a major contribution [ ] [ ] [ ] [ ] [ ] [ ] I made little/no contribution
Comments; how did you contribute to planning?

2 Your contribution to the research itself

I made a major contribution [ ] [ ] [ ] [ ] [ ] [ ] I made little/no contribution
Comments; what specific sources/topics did you research?

3 Your contribution to analysing the information gathered

I made a major contribution [ ] [ ] [ ] [ ] [ ] [ ] I made little/no contribution
Comments; how did you contribute to analysis?

4 Your contribution to preparing the presentation

I made a major contribution [ ] [ ] [ ] [ ] [ ] [ ] I made little/no contribution
Comments; how did you contribute to the presentation?

5 Your overall contribution to the work in relation to the others in your group
I made a relatively large contribution [ ] [ ] [ ] [ ] [ ] [ ] I made a relatively small/no contribution
Comments; how did you contribute overall?

Name: Student No: Signed:

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 MBA403 ASSIGNMENT B
MARKING & FEEDBACK SHEET (S2 2010-11)
Names: Student numbers:

ASSESSMENT CRITERIA
Mks
A B C D E F FEEDBACK (also see below
(see UWIC generic marking criteria) 70+ 60-69 50-59 40-49 35-39 -35% and in assignment))
Submission of group Record Sheet
5
by due date
Market definition- key statistics 20

Market competitors- key statistics 10

Distribution channels- key statistics 10

Entry opportunity with justification,
15
positioning and comp strategy
Three research objectives with
25
primary research methods
Overall structure, quality of slides,
10
verbal presentation and flow
SOURCES REFERENCING 40% cap
5
(6 minimum; Harvard referencing)
OVERALL FEEDBACK (also see comments on assignment)

1st Marked by: Signed: Dated: GRADE

SECOND MARKERS’ COMMENTS (if relevant):

2nd Marked by: Signed: Dated: FINAL

External Examiner comments (if relevant):